Infogrames Makes Offer For Atari Inc.

Infogrames Makes Offer For Atari Inc.

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Infogrames Entertainment S.A. has announced its intent to acquire the remaining outstanding shares of Atari Inc.

The non-binding offer, made via a letter to Atari, amounts to $1.68 per share of stock it doesn't currently own, according to GamesIndustry. Atari's final price on the Nasdaq as of March 6 was $1.66 per share. The company said a special committee of the company's board of directors would thoroughly evaluate the proposal.

Infogrames already owns 51 percent of Atari Inc., a North American videogame publisher who licensed the famous Atari name from Atari Interactive, a wholly-owned subsidiary of Infogrames. The move to increase ownership of the company follows the recent comments of new Infogrames CEO David Gardner, who said a key component of turning around the troubled publisher would be making more effective use of "this famous brand." Phil Harrison, who left his position as head of Sony Computer Entertainment Worldwide Studios to assume the role of Infogrames president, is also expected to figure prominently in Atari's future.

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If they have 51 percent of the shares, don't they effectively 'own' Atari anyway?

Depends on that majority vs. clear majority thing I think.

It's an unnecessarily complicated shell game. They launched Atari Inc, as being separate from Atari interactive (holding onto shares, of course) after having bought Atari outright through purchasing Hasbro interactive. Which, of course, is little more than the rights to make games from Hasbro licenses. Apparently they're giving up on Atari's pseudoautonomy and trying to tie it back down under their control. Which makes som sense, they're in a certain amount of shaky finances and if they can make Atari "work" as a brand they benefit more with it being more wholly owned.

 

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