EA Wants More Leadership From ESA

EA Wants More Leadership From ESA


Electronic Arts has called on the Entertainment Software Association to demonstrate "leadership" in the wake of LucasArts' recent departure from the videogame industry organization.

Speaking to GamesIndustry.biz at a recent EA Canada event, EA's Vice President of Corporate Communications, Jeff Brown, said the ESA would have to make a strong effort to demonstrate its worth to the remaining members of the organization, something it has failed to do thus far.

"I think having [Activision and Vivendi] pull out of the ESA reflects an unfortunate lack of leadership," Brown said. Nevertheless, he added that the best way to serve consumers' interests is through a "consensus" in the industry, presumably through ESA membership, and affirmed EA's commitment to the organization.

"They're a big company and we feel that when you're a big company, you've got a responsibility to consumers to work on policy issues which are very, very important to consumers. And the best way to do that is with an industry consensus. That's the way it's been done with the ESA in the U.S., and with ELSPA in the U.K.," he said. "There's always tension inside these organizations, but for the most part it works. So it was sad to see them step away from that responsibility."

Brown said he hoped no other members left the association, but placed responsibility for ensuring that doesn't happen with the ESA itself. "I think that the onus is on the ESA to prove that membership in it is good for the company and good for consumers," he said. "And I think we're going to see the ESA redouble its efforts to prove that."

Activision and Vivendi Games announced their departure from the ESA earlier in May, while LucasArts confirmed its own split with the trade group last week. None of the three companies have given reasons for leaving the association, but speculation has focused on dissatisfaction with the leadership of current ESA President Michael Gallagher.


As Yahtzee said, Lucasarts died when they fired their cleverness department for their 'milk Star Wars to death' department.

Imagine Eidolon done with today's computers, it would shatter Bioshock.

"I think having [Activision and Vivendi] pull out of the ESA reflects an unfortunate lack of leadership," Brown said."

Lack of leadership? They made a decision, probably based on what they think is best for their company. If anything, it would be a wrong decision, but certainly not lack of leadership.
Silly mud throwing..

Well when it comes to Lucasarts their desire to leave might be a positive thing. One of the reasons why their stuff started to reek I think was that they were too focused on making it "kid friendly".

While it falls under "Milking Star Wars", one long term rumor was that KoTR was so heavily cut down was because they went with an earlier build to avoid some contreversial content that would have lead to it being rated too high.

Electronic Arts isn't that big a deal because they are mostly hammering sports franchises for their big bucks. They probably figure that even if they lose everything else they will still have EA sports and make tons of money, so it's in their best interest not to irritate anyone.

On the other hand if you want to do games intended for an audience older than 11 you pretty much need to get away from the ESA/ESRB because in general they are trying to rate things that are PG-13 as "Adult's Only".

I mean honestly, it was a sign something was deeply wrong with the industry when "The Witcher" had to be censored for breast nudity.

It was even more disturbing when "Hot Coffee" became a national issue given how lame it was. I'm not sure if it would have even gotten an "R" (given some of the sex scenes I've seen in movies) if it was fully implemented, and the game was "M" rated. That was the death knell to me every voting Democrat for a long time to come (thank you Hillary).

Then they needed to put in that "vision filter" thing in Manhunt 2. Given that this was also an "M" rated game, I fail to see the point.

Bottom line is censorship went too far, it's time for the ESA to die.





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