Sega Aims For Hardcore Wii Gamers

Sega Aims For Hardcore Wii Gamers

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Simon Jeffery, president of Sega of America, is trying to make a splash in an underserved and rarely-discussed market segment: The hardcore Wii gamer.

Speaking to VentureBeat, Jeffery said Sega was "very happy" with its relationship with Nintendo and the fact that Sega has demonstrated it can be successful on the Wii platform, adding that the company is doing very well overall even though it's not at the top of the publishing heap. "We're very profitable and doing what we want to do without being forced to fight with Bobby Kotick of Activision Blizzard all the time," he said. "What Bobby is doing is extraordinary in overtaking EA. And staying so profitable. EA has the size and magnitude, but their profits are gone. They have big overhead too. Activision Blizzard is raining money now."

Interestingly, despite the legacy of the Nintendo-versus-Sega console wars of years gone by, Jeffery sees future expansion on the Nintendo platform as key to Sega's continued success, particularly with mature, hardcore games, an area that has thus far gone largely neglected. "The Wii is a very cost effective platform to experiment with," he said. "There is a lot of crap coming out for the Wii in general. But if it's not a good game, it doesn't sell. That flood of crap will die down as publishers become more coherent."

"The Wii is a great opportunity for hitting hardcore gamers," he continued. "No one is doing that. With MadWorld from Platinum Games, we are trying to show that millions of Wii gamers want to move on to mature games. They don't have to have an Xbox 360 to do that."

Asked about constant assertions that the Wii is simply a passing fad, Jeffery said such beliefs had been "very much disproven," adding, "People do play with the Wii like crazy for awhile. It gathers cobwebs. Then they bring it out again. But kids are such a big part of the gaming community now and they're demanding Wiis from their parents. Those kids will shape the future of gaming and they're not a fad. Microsoft and Sony have to think about how to make their experiences more gaming in that way."

While MadWorld, a Wii-exclusive title set for release in early 2009, may give Nintendo more credibility with the hardcore crowd, it has also inevitably drawn criticism of the sort usually reserved for the Xbox 360 and PlayStation 3. The Daily Mail described it as "the most violent videogame ever" and claimed parents were horrified by its pending release, while the director of Mediawatch-uk called for the game to be banned and said it would "spoil the family fun image of the Wii."

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Just the very fact that he said "[gamers] don't have to have an Xbox 360 to [play hardcore games]" makes me laugh. Then there's the added fact that the PS3 is supposed to be this generation's hardcore platform.
It's like totalitarian governments telling you it's better to starve to death in their country than the one 500 kilometers down the road.

I don't know what to think about this game. I'd like to support more creative and different titles (I bought Blast Works, haven't played it yet though), but if the fun of this game solely resides in how many ways you can kill someone... I might have to pass on this one. I hope there's a gritty story with excellent voice acting to support the mayhem, but I'm not holding my breath.

Utter BS. You can't be hardcore in gaming with a console. PC or bust, or stay in the little leagues with your lil off-the-shelf toys.
/sarcastic-smugness

As sarcastic as I was being, consoles =/= hardcore gaming any more than a ford taurus = a rice rocket (street-racer car)

Khell_Sennet:
Utter BS. You can't be hardcore in gaming with a console. PC or bust, or stay in the little leagues with your lil off-the-shelf toys.
/sarcastic-smugness

As sarcastic as I was being, consoles =/= hardcore gaming any more than a ford taurus = a rice rocket (street-racer car)

and especially not the Wii

Looks interesting though.

Isn't the average Wii gamer supposed to be like 8 years old?
Why the hell would you want a hardcore 8 year old?

The Iron Ninja:
Isn't the average Wii gamer supposed to be like 8 years old?
Why the hell would you want a hardcore 8 year old?

An ultra-violent Backyardigans game would rock.

I don't understand the negative backlash towards this. While I do agree saying that one doesn't need a 360 or PS3 to be a hardcore gamer is daft, I don't see having more hardcore games coming out for the Wii could be a bad thing. These gamers complain when all the Wii is getting are casual party games, and then they complain when a company is interested in publishing hardcore games. I'm happy with my COD4 and BFBC on the 360 and playing Mario Kart with my girlfriend on my Wii. There can be balance.

I own a wii and a ps3, my ps3 is collecting dust as I play my wii, and I'm a rather hardcore gamer. I use my PS3 for rock band and that's it. So I pretty much don't have one. You can be a hardcore gamer with just a wii.

JiggMaster:
I own a wii and a ps3, my ps3 is collecting dust as I play my wii, and I'm a rather hardcore gamer. I use my PS3 for rock band and that's it. So I pretty much don't have one. You can be a hardcore gamer with just a wii.

But you have to understand that that's a little rare. A lot of times, it's the other way around

HomeAliveIn45:

JiggMaster:
I own a wii and a ps3, my ps3 is collecting dust as I play my wii, and I'm a rather hardcore gamer. I use my PS3 for rock band and that's it. So I pretty much don't have one. You can be a hardcore gamer with just a wii.

But you have to understand that that's a little rare. A lot of times, it's the other way around

Pretty much, yeah. Occasionally I'll play No More Heroes or Brawl, but in my Ps3 sees way more usage than my Wii. I didn't buy it for new and interesting ideas, I bought it cause I'm a sucker for Metroid, Zelda and the rest. No More Heroes was nice, but Kurayami will probably be and do better.

Oh my that would make a fantastic commercial...

- Japanese Guy knocks on door of average suburban home
- Door opens, everyone is smiling, Japanese guy is holding Wii
- Japanese guy murders entire family with chainsaw
- "Won't you come out and play?"

I should go into marketing. Or murdering. Where's a quarter to flip...

Indigo_Dingo:

HomeAliveIn45:

JiggMaster:
I own a wii and a ps3, my ps3 is collecting dust as I play my wii, and I'm a rather hardcore gamer. I use my PS3 for rock band and that's it. So I pretty much don't have one. You can be a hardcore gamer with just a wii.

But you have to understand that that's a little rare. A lot of times, it's the other way around

Pretty much, yeah. Occasionally I'll play No More Heroes or Brawl, but in my Ps3 sees way more usage than my Wii. I didn't buy it for new and interesting ideas, I bought it cause I'm a sucker for Metroid, Zelda and the rest. No More Heroes was nice, but Kurayami will probably be and do better.

Aye. Lack of third party support has always been a weak point for Nintendo's consoles. This is fine when we have quality first party games, but the problem is, those games have large spaces in between them. Third Party Games are supposed to act as time crunchers while we wait for the next one. Unfortunately, Nintendo seems to have forgotten this.

Aries_Split:

Indigo_Dingo:

HomeAliveIn45:

JiggMaster:
I own a wii and a ps3, my ps3 is collecting dust as I play my wii, and I'm a rather hardcore gamer. I use my PS3 for rock band and that's it. So I pretty much don't have one. You can be a hardcore gamer with just a wii.

But you have to understand that that's a little rare. A lot of times, it's the other way around

Pretty much, yeah. Occasionally I'll play No More Heroes or Brawl, but in my Ps3 sees way more usage than my Wii. I didn't buy it for new and interesting ideas, I bought it cause I'm a sucker for Metroid, Zelda and the rest. No More Heroes was nice, but Kurayami will probably be and do better.

Aye. Lack of third party support has always been a weak point for Nintendo's consoles. This is fine when we have quality first party games, but the problem is, those games have large spaces in between them. Third Party Games are supposed to act as time crunchers while we wait for the next one. Unfortunately, Nintendo seems to have forgotten this.

As I recall, the largest third party - EA, actually said they weren't going to work with the Wii.

So you have enviromental kills, there's litteraly 3 colors total and...
...
.
That's about it. Combo between condemned 2 (WHERE IS MY PC VERSION???) and gears 2 (SAME GOES FOR YOU EPIC) and a bit of the wii's "decent framerate is for wimps". Even the video stutters and all synch kills are pre-rendered...

The only good thing about is is that the guy in the article admits that that there's alot of shit on the wii instead of blabbering on about how they "are realy exited about new features is our future games" with those "new features" miraculously disapearing every time they release something and being postponed to another "future game"

You're only as hardcore as you feel. A broader variety of titles will help any platform, and the better a platform does, the better the performance of those who target it. So I really can't see anything wrong with this.

Indigo_Dingo:
As I recall, the largest third party - EA, actually said they weren't going to work with the Wii.

And they've since said admitted decision was a mistake.

http://www.escapistmagazine.com/news/view/85279

I don't know if this will signal a drastic shift in the Wii audience, but I think it's a brilliant move by Sega. Enough "hardcore" gamers own a Wii along with their PS3 or 360 (or PC, if they're actually hardcore and not just button-mashing wanna-bes who think that staying up late on weekends playing Madden with their sideways-hat-wearing buddies makes them hardcore but let's not get started on that) that the option for more mature (read: violent) gameplay may be very appealing. Nobody's doing that, and if Sega can be the first one to fill that niche, and do so successfully, it could be big business for them.

I might give this a go if only to actually play something on the Wii. Poor things been hiding in the shadow of my Colossal PS3.

Malygris:

Indigo_Dingo:
As I recall, the largest third party - EA, actually said they weren't going to work with the Wii.

And they've since said admitted decision was a mistake.

http://www.escapistmagazine.com/news/view/85279

I don't know if this will signal a drastic shift in the Wii audience, but I think it's a brilliant move by Sega. Enough "hardcore" gamers own a Wii along with their PS3 or 360 (or PC, if they're actually hardcore and not just button-mashing wanna-bes who think that staying up late on weekends playing Madden with their sideways-hat-wearing buddies makes them hardcore but let's not get started on that) that the option for more mature (read: violent) gameplay may be very appealing. Nobody's doing that, and if Sega can be the first one to fill that niche, and do so successfully, it could be big business for them.

Can you stop being an elitist bastard for a moment?

Thank god, I want to play hardcore games on the Wii, and I applaud Sega for realizing that there ARE people like me.

Indigo_Dingo:
Can you stop being an elitist bastard for a moment?

I would think by now it should be quite clear that the answer to that question is "no."

The simple question is whether there's any good reason the Wii shouldn't have more M-rated titles produced for it. I can't think of any. On the other hand, the idea of the immense popularity of the Wii as a casual "party game" system fused with the ability to attract the hardcore audience typically associated with the 360 and PS3 sounds pretty damn hot.

dude this all over the place.

 

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