Sony on DSi: Still for 12 Year-Olds

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Sony on DSi: Still for 12 Year-Olds

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Sony claims Nintendo's newest DS iteration isn't expanding the handheld market beyond kids, but admits it will sell well anyway.

John Koller, Sony's head of hardware sales, is surely busy at Sony studying the effects of the DSi's recent revealing. Two years since the DS Lite, the DSi's added camera and MP3 playing capabilities heat the competition between Nintendo's portables and Sony's PSP line, which has seen a couple of minor improvements to little fanfare.

"Nintendo has kind of a history of these [moderate] kinds of updates, and even with DS Lite, there was a lot of discussion, 'Is that enough?' And they seemed to do pretty well there," commented Koller, who acknowledges the DS franchise's implicit money-printing functionality for Nintendo.

Not content to resign the reinvigorated portable war, Koller questions the system's success outside of the stereotypical DS demographic.

He told Gizmodo, "I can see the DSi being successful. The DS lite was obviously very successful. Will DSi do well with [the DS's] demographic? It probably will. Will it be a product that expands their user base [beyond] under 12? I'm not sure."

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...says the company rep whose handheld is number two (biological, not numerical) to anything Nintendo has put out...

I'm 19, and I play the DS. Maybe if Sony didn't just cater to the hardcore crowd, I'd be interested. (See what I did there? Hypocritical humor FTW!)

Wow. That guy is clearly compensating for something.

So, his competition are stupid heads for making money while he produces crap that doesn't. And they're stupid heads that are only for kids anyway and only cool attractive people play the PSP.

Mature.

19 years old and I play my DS lite. So does my 19 year old girlfriend, I think we should start a club.

I would really like to see the 12 year old interested in a Dragon Quest IV remake, or Chrono Trigger. "Man", says my 12 year old cousin, "Remember all the good times I had with Chrono Trigger 4 years before I was born?"

Or a 12 year old who wanted to play one of the, what?, 40? DS turn-based RPG titles? That's a lot of patience you got there, you hardcore little guy

I love my DS and can't wait for the DSi. (22)

It seems all of my friends my age have one aswell.

I think he's just bitter because Sony's handheld is the captain of the failboat.

Ha! Yeah, the S.S. WateryGrave!
Or U.S.S. Bankruptcy! the brave and noble U.M.D. EpicFail!

Edit- chirp chirp

He's saying it'll sell well anyway, but it's the stereotype that's the problem; little kids only play DS which is somewhat the same stereotype the Wii has. I'm not saying it's true, there are plenty of older DS users (as have been showed before) but just like how "all blacks are rappers" it's still a stereotype no matter how many exceptions there are.

I don't know if the DSi will "break" the "stereotype" it has or maybe just change it a little now that it has some multimedia features. All I know is it will sell like hotcakes.

Yeah cause all of my 18-22 year old friends own and love their PSPs

oh wait that's not true at all in fact any who did own one got rid of their PSPs about a year ago. I wonder why that was...

Jumplion:
I don't know if the DSi will "break" the "stereotype" it has or maybe just change it a little now that it has some multimedia features. All I know is it will sell like hotcakes.

In my experience actually, quite a few people, regardless of age, either show an interest in the hand-held, or have one. This statement is just Sony trying to rationalise why, regardless of sales, they have the better hand-held, not whether the DSi will sell.

Like you said, it will sell like hotcakes, regardless.

I would totally get a DSi... if I wasn't a poor college student with no time (20)

stompy:

Jumplion:
I don't know if the DSi will "break" the "stereotype" it has or maybe just change it a little now that it has some multimedia features. All I know is it will sell like hotcakes.

In my experience actually, quite a few people, regardless of age, either show an interest in the hand-held, or have one. This statement is just Sony trying to rationalise why, regardless of sales, they have the better hand-held, not whether the DSi will sell.

Like you said, it will sell like hotcakes, regardless.

As I said though, many (many) exeptions don't break the stereotype. I'm sure there are plenty of youngin's that have PSPs, and since I'm not very impressed with my DS I'm going to get a PSP soon because guess what? It has the games I want.

Really, both Sony's and Nintendo's products very easily go hand in hand. [wierd analogy]They're like PB n' J that may be expired just a little bit (they don't fit perfectly).[/wierd analogy]

EDIT: Holy crap, I got a system message saying that you quoted me! That's bitching!!

Jumplion:

As I said though, many (many) exceptions don't break the stereotype. I'm sure there are plenty of youngin's that have PSPs, and since I'm not very impressed with my DS I'm going to get a PSP soon because guess what? It has the games I want.

EDIT: Holy crap, I got a system message saying that you quoted me! That's bitching!!

Thing is, the DS doesn't target 12 year olds, but the casual market in its entirety. That's the difference; while many 12 year olds (and younger) make up this demographic, it goes beyond that, into adults who are enticed by the colourful games, and even the old-school gamers wanting some nostalgia.

All-in-all, what I'm trying to say is that this statement is just a generalisation of Nintendo's market. It's trying to belittle to competition, and trying to side-step the issue of sales.

PS: I also got the System Message when you quoted me. Good work techies!

Is PSP the inferior system? I could probably create an argument to that effect, but then it would be a flawed one and it would be a really stupid thing to do.

But does it have an inferiority complex? I think this shows that it does. The addition of multimedia features to the DS take away one of the large advantages to a PSP. I think Mr. Koller isn't doing himself any favours, and doesn't look very confident, when he makes broad-brush smear statements like the one above.

Edit- Awww man, Ninja'd by Stompy, he said like, my exact point only better. How do I make this post stand out now...?

stompy:

Jumplion:

As I said though, many (many) exceptions don't break the stereotype. I'm sure there are plenty of youngin's that have PSPs, and since I'm not very impressed with my DS I'm going to get a PSP soon because guess what? It has the games I want.

EDIT: Holy crap, I got a system message saying that you quoted me! That's bitching!!

Thing is, the DS doesn't target 12 year olds, but the casual market in its entirety. That's the difference; while many 12 year olds (and younger) make up this demographic, it goes beyond that, into adults who are enticed by the colourful games, and even the old-school gamers wanting some nostalgia.

All-in-all, what I'm trying to say is that this statement is just a generalisation of Nintendo's market. It's trying to belittle to competition, and trying to side-step the issue of sales.

PS: I also got the System Message when you quoted me. Good work techies!

Problem with the "casual" market is that many people generalize the "casual" market as people who don't play games that often, otherwise known as the Grandmas/pas, babys, parents, and alot of other people. This is the stereotype that Nintendo has, no matter how many "hardcore" games there are for it. It's the exact opposite for the PSP ironically.

PS I'm just afraid that my message box will get overcrowded, but I could easily turn the option off.

@Crunch English: The problem is with the multimedia features the DSi has is that Nintendo is not a multimedia company. They are, first and foremost, a game/console company and they are not suited to make cameras and phones and mics and tvs and stuff. Though I don't care about built-in cameras and stuff, apparantly 0.3 Megapixels for a camera even a Phone camera is horrible and the DSi doesn't play MP3s but something else that escapes me at the moment.

That could be a problem with Nintendo, but basically the DSi is like the PSP-3000 made entierly for more sales.

Jealous of the mighty Nintendo's handheld outselling his? Yes
Right about it being a stupid update? Definitely

It sounds like hes saying...: "oh yeah well uhh...they suck and stuff....take that superior marketing and development team."

Jumplion:
Problem with the "casual" market is that many people generalize the "casual" market as people who don't play games that often, otherwise known as the Grandmas/pas, babys, parents, and alot of other people. This is the stereotype that Nintendo has, no matter how many "hardcore" games there are for it. It's the exact opposite for the PSP ironically.

PS I'm just afraid that my message box will get overcrowded, but I could easily turn the option off.

Wait, wait... um, Jumplion, I think we've done something wrong here... I'm saying that Nintendo's target is the casual market (which is made up of parents, kiddies, grandparents, like you said) not just under-12s... and you seem to agree with me.

I'm not arguing that Nintendo has not got a stereotype for the casual market (which we seem to agree on), but that this statement is just this Sony rep trying to justify why the PSP is the better hand-held, regardless of sales.

PS: I generally delete my messages as soon as I get them, so I don't think that I'll b affected by this too much.

Edit:

Crunchy English:
Edit- Awww man, Ninja'd by Stompy, he said like, my exact point only better. How do I make this post stand out now...?

In my books, a post stands out if it gets quoted... I suggest you thank my narcissism.

Though, you raise an interesting point about Sony feeling the heat about a competitor with multimedia features, a selling point of the PSP.

stompy:

Jumplion:
Problem with the "casual" market is that many people generalize the "casual" market as people who don't play games that often, otherwise known as the Grandmas/pas, babys, parents, and alot of other people. This is the stereotype that Nintendo has, no matter how many "hardcore" games there are for it. It's the exact opposite for the PSP ironically.

PS I'm just afraid that my message box will get overcrowded, but I could easily turn the option off.

Wait, wait... um, Jumplion, I think we've done something wrong here... I'm saying that Nintendo's target is the casual market (which is made up of parents, kiddies, grandparents, like you said) not just under-12s... and you seem to agree with me.

I'm not arguing that Nintendo has not got a stereotype for the casual market (which we seem to agree one), but that this statement is just this Sony rep trying to justify why the PSP is the better hand-held, regardless of sales.

PS: I generally delete my messages as soon as I get them, so I don't think that I'll b affected by this too much.

Sooo....yeah, we're basically agreeing to agree? Lol, this reminds me when me and my friend were arguing intensely about something which turned out to be the same thing we were debating. It was an awkward moment.

Bored Tomatoe:
It sounds like hes saying...: "oh yeah well uhh...they suck and stuff....take that superior marketing and development team."

Wait wait...um (see what I did there?) I don't see that. He's saying the DSi will sell well regardless of the stereotype, how is that saying "they suck!"?

I have two friends who have DSs. One is an unrelenting Nintendo fanboy. The other is a Korean girl (if you know anything about that stereotype, you'll know what I mean). Both of these are my age. I'm a senior in high school.

Now, when I go down to the seventh grade room (which is where I have study hall), I see so many damn DSs. It's ridiculous. There's less than thirty kids per class at my school and there are at least fifteen DSs in that room just sitting in their desks. So, yes, the DS is for twelve year olds.

I like having study hall there because I get a free game of Pokemon every now and then. I even caught kid asking another one "Have you ever had your Pokemon magically level up when you weren't looking?" I listened in and it turns out that he thinks that simply leaving your DS on will make your Pokemon gain EXP. Retard, I leveled up your Pokemon.

Jumplion:

stompy:

Jumplion:
Problem with the "casual" market is that many people generalize the "casual" market as people who don't play games that often, otherwise known as the Grandmas/pas, babys, parents, and alot of other people. This is the stereotype that Nintendo has, no matter how many "hardcore" games there are for it. It's the exact opposite for the PSP ironically.

PS I'm just afraid that my message box will get overcrowded, but I could easily turn the option off.

Wait, wait... um, Jumplion, I think we've done something wrong here... I'm saying that Nintendo's target is the casual market (which is made up of parents, kiddies, grandparents, like you said) not just under-12s... and you seem to agree with me.

I'm not arguing that Nintendo has not got a stereotype for the casual market (which we seem to agree one), but that this statement is just this Sony rep trying to justify why the PSP is the better hand-held, regardless of sales.

PS: I generally delete my messages as soon as I get them, so I don't think that I'll b affected by this too much.

Sooo....yeah, we're basically agreeing to agree? Lol, this reminds me when me and my friend were arguing intensely about something which turned out to be the same thing we were debating. It was an awkward moment.

Bored Tomatoe:
It sounds like hes saying...: "oh yeah well uhh...they suck and stuff....take that superior marketing and development team."

Wait wait...um (see what I did there?) I don't see that. He's saying the DSi will sell well regardless of the stereotype, how is that saying "they suck!"?

He seems to be belittling them by saying that their handheld is only for children.

Logan Frederick:
The DS lite was obviously very successful. Will DSi do well with [the DS's] demographic? It probably will. Will it be a product that expands their user base [beyond] under 12? I'm not sure."

It's a common Nintendo stereotype, what's the problem here? He's not saying it's only for 12-year-olds, he's saying will it expand the user-base of the stereotypical (admitedly, I put in stereotypical in for him) 12 year old demographic.

Besides, he complimented them by saying it will sell well anyway. You guys are exaggerating what he's saying.

Sony could learn something from Nintendo, like fun games and innovative consoles sell better than good graphics and over-pricing.

i have a friend who's a die-hard Sony fanboy and even he plays DS over a PSP.

BBLIZZARD:
Sony could learn something from Nintendo, like fun games and innovative consoles sell better than good graphics and over-pricing.

i have a friend who's a die-hard Sony fanboy and even he plays DS over a PSP.

Likewise, Nintendo could learn something from Sony like, I dunno, putting some effort into making their games different instead of remakes with slight changes.

As I recall from Ballptpentheif long long ago, many Sony games are extremely underrated and overlooked as amazing titles. Okami, Shadow of the Collosus, Ico, Jak and Daxter/Ratchet and Clank, and many more are amazing games yet people forget about them and say Sony doesn't "innovate" or do anything "new".

But I'm seriously starting to go dangerously close to a war, so no more posting in this thread for me anymore!

Jumplion:

BBLIZZARD:
Sony could learn something from Nintendo, like fun games and innovative consoles sell better than good graphics and over-pricing.

i have a friend who's a die-hard Sony fanboy and even he plays DS over a PSP.

Likewise, Nintendo could learn something from Sony like, I dunno, putting some effort into making their games different instead of remakes with slight changes.

The massive amounts of sales and money lead to a "if it ain't broke why fix it" sort of theory there.

meatloaf231:
I think he's just bitter because Sony's handheld is the captain of the failboat.

I don't know about that, the handheld failboat is a mighty ship, although yes, I believe we won't find the PSP merely swabbing the decks.

12-year-olds play DSs.

While 13-YEAR-OLDS play the PSTRIPLE.
Word up, bitches.

He probably says this because he finds it fun to watch massive forum flamewars, which is probably about to start, so I'm out of here.

It's the freaking nub, man. The stylus is the superior method for steering in 3-D environments on a handheld.

Wolvaroo:
I love my DS and can't wait for the DSi. (22)

It seems all of my friends my age have one aswell.

As do I (also 22) but my fave game atm is digimon and thats import so I'm not getting the DSi

nintendo knows marketing despite what a lot of people think. they've always had a strong focus on handhelds and in so far as n64 and GC goes promotion was crap yes but it was always strong with GB's and will be I'd say.

Are those the same 12 year olds that play Halo? It seems like that's the only demographic that plays anything.

on a side note guys i wish that instead of him making fun of the ds demographic the PSP would just get some good content. The system itself is slick and has a fair number of good games - problem is that 3rd party support is non-exisistent. I'm 19 and own both and love my psp for its graphics and some of its platformer titles but the ds just has it smashed because of the huge number of original games. The brain ages, the pokemons, kirbys, ace wright games, mario, sony just cant beat those at the moment. It's sad really.

mr mcshiznit:
I'm 19 and own both and love my psp for its graphics and some of its platformer titles but the ds just has it smashed because of the huge number of original games. The brain ages, the pokemons, kirbys, ace wright games, mario, sony just cant beat those at the moment. It's sad really.

Originality + Mario/Pokemon = ???

Its been the same since 1985 (New Super Mario Bros) or 1996 (Mario 64 DS/Pokemon Diamond) or 1992 (Mario Kart DS)

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