Sony Admires Microsoft's Decision to Change Xbox One

 Pages 1 2 NEXT
 

Sony Admires Microsoft's Decision to Change Xbox One

PS4

Microsoft is full of smart people, Sony says, and the company is happy to have healthy competition in North America.

Amidst all the talk of whether the PS4 or Xbox One is better, which console will have better games, and which one will sell more, Shuhei Yoshida, president of Worldwide Studios for Sony Computer Entertainment, praised Microsoft's policy changes. Yoshida said the company is smart for realizing their mistakes and changing its console for fans.

"We know they're very smart people," Yoshida said. "It's great that they were able to quickly realize that some of the things they were doing were not popular, and were able to make really quick decisions to change some of those things...It shows their dedication to making Xbox One successful."

Yoshida also said the market for the consoles is very different in the United States compared to Europe, where Sony has a larger market share, and Japan, where people have had a longer association with Sony's brand. "We never took [Microsoft] lightly," he added.

While Yoshida is happy to have healthy competition between Sony and Microsoft as it challenges both companies to do better, he is also confident about the launch of the PS4 against Microsoft's Xbox One. The PS4 is designed for consumers while also being hardware that game developers will enjoy making games for, he said. The PS4 will be fun to use "not just for playing games but for finding out about games and sharing the experience with others." Furthermore, Yoshida is excited about the future of many indie titles for the PS4 and PS Vita.

"We believe this is the most powerful console ever made," he said. "The content, the games available, the usage of PS4 surrounding games... That's the message we've been communicating, and we'll continue to do that."

Source: GamesIndustry International

Permalink

Classy move Yoshida. Nicely done.

"Yoshida then went on to give a fakey cough that sounded suspiciously like 'losers'"

It's pretty easy to be the "big man" when your opponent is busy hopping around in pain after shooting themselves in the foot.

Put it like this folks, if Microsoft does lose and stop making consoles, and Nintendo decides the US market is no longer profitable, you realize that there will be no more competition to drive down prices and Sony will have free reign to charge whatever they want? Unless for some reason the SteamBox thing is embraced by the non-core gaming society, which I doubt heavily.
Less competition though will mean more you'll pay and no incentive for Sony to care what you say.

amaranth_dru:
Put it like this folks, if Microsoft does lose and stop making consoles, and Nintendo decides the US market is no longer profitable, you realize that there will be no more competition to drive down prices and Sony will have free reign to charge whatever they want? Unless for some reason the SteamBox thing is embraced by the non-core gaming society, which I doubt heavily.
Less competition though will mean more you'll pay and no incentive for Sony to care what you say.

Anyone who honestly believes that Microsoft failing in the console business and/or Nintendo pulling out would lead to less competition doesn't know much about the history of the console industry.

Vivi22:

amaranth_dru:
Put it like this folks, if Microsoft does lose and stop making consoles, and Nintendo decides the US market is no longer profitable, you realize that there will be no more competition to drive down prices and Sony will have free reign to charge whatever they want? Unless for some reason the SteamBox thing is embraced by the non-core gaming society, which I doubt heavily.
Less competition though will mean more you'll pay and no incentive for Sony to care what you say.

Anyone who honestly believes that Microsoft failing in the console business and/or Nintendo pulling out would lead to less competition doesn't know much about the history of the console industry.

I'm not saying they will, I'm saying that people who root for Xbox and Nintendo to fail are short-sighted.

amaranth_dru:
Sony will have free reign to charge whatever they want?

Did you miss the the entire PS1&PS2 15-16 years of undisputed console dominance?

Even when they have the monopoly console game prices are kept in check by PC game prices and other things.

This is an epitome of "being a good sport" and "a gracious winner", something I wish some of the people in LoL would learn (yes, I do play that on occasion, when my stomach is willing to stand it; I actually like the game but can't stand the personalities of some of the players. I have a lot of people on ignore.).

amaranth_dru:
Put it like this folks, if Microsoft does lose and stop making consoles, and Nintendo decides the US market is no longer profitable, you realize that there will be no more competition to drive down prices and Sony will have free reign to charge whatever they want?.

If they started charging an extortionate amount people would just stop buying Playstation games and either jump ship to PCs or pirate games. And it would give people more incentive to support the rise of new consoles to challenge the Sony dominance.

i have the feeling half of the text should be in pink color..

Angelous Wang:

amaranth_dru:
Sony will have free reign to charge whatever they want?

Did you miss the the entire PS1&PS2 15-16 years of undisputed console dominance?

Even when they have the monopoly console game prices are kept in check by PC game prices and other things.

Nope, and actually the PSX almost failed in its first few years. Sega was still around back then and Nintendo also had consoles. So there was no undisputed dominance. PS2 era marked the failure of the Dreamcast and the rise of the Xbox, also Gamecube existed. So there was no monopoly for 15-16 years. Take off the nostalgia glasses.

I still think MS will be making money in the North America whereas sony will get European and Asian markets. Despite all that negative feedback xbone is getting we can't forget about that silent majority whose allegiance no one is able to determine not to mention the fact they can be easily swayed by marketing campaigns. And there is no reason to think MS or Sony will refrain from aggressive marketing strategies.

While I don't want Microsoft to fail, I want the Xbone to completely bomb, and while Sony will be an unchallenged victor for a generation, much like with the last console generation, I then want to see Microsoft come roaring back with their next console (God know what they'll call it), and have a knock-down, drag-out battle between the Big S and the Big M. Not really considering Nintendo, because unless something major happens, they'll just keep being a little first-party console with the occasional infuriating third-party exclusive.

geizr:
This is an epitome of "being a good sport" and "a gracious winner", something I wish some of the people in LoL would learn (yes, I do play that on occasion, when my stomach is willing to stand it; I actually like the game but can't stand the personalities of some of the players. I have a lot of people on ignore.).

Interesting, it has happened the exact opposite to me, yes, I've met some nasty people on LoL, but I've met a lot of nice (or at lest decent) people that far surpasses the bad ones.

OT: Well, that's a gentleman right there, I hope Miscrosoft takes notes about interacting with their competitors and their own community.

Xbox One will fail. Now, don't get me wrong I'm not saying it's a crappy system or it's going to crash and burn. What I'm saying is that in the eyes of Microsoft the Xbox One will be a failure. Much like the AAA game makers, MS is putting alot of expectations upon this system. And that was even before the revamp. They hoped to revolutionize the whole home console into a central unit of your living room. The new generation of Xbox would be there for all your entertainment needs; movies, music, games, & TV all rolled into one. Not a bad idea when think about it. The problem came with the system they wished to implement, not to mention the PR that followed. That being said MS still has high hopes. Profits are good, but I think they probably wish to make 7 to 10 times the cost up in overall sales or something even more extreme. Didn't they say they were breaking even on the console? So game sales, Gold, etc are going to be all profit.

amaranth_dru:

Nope, and actually the PSX almost failed in its first few years. Sega was still around back then and Nintendo also had consoles. So there was no undisputed dominance. PS2 era marked the failure of the Dreamcast and the rise of the Xbox, also Gamecube existed. So there was no monopoly for 15-16 years. Take off the nostalgia glasses.

He didn't say monopoly, he said dominance, and that's a hard fact, no need for nostalgia glasses.

he got the dates wrong, of course, the PSX era had a strong finish for sony, but that was just enough to balance out the weak start.

No one can deny that the PS2 utterly dominated all comers. It sold more units than the gamecube, xbox, and dreamcast combined, and continued to be the best selling console for two years into the PS3/X360 wars. The PS2 was lightning in a bottle.

geizr:
This is an epitome of "being a good sport" and "a gracious winner"

While I know it's the thing on the Escapist to be knee-jerk and make a lot of assumptions don't count Microsoft out yet. The PS3 shot itself in the foot with the 600 dollar price point and barely survived the first years as a Blu-ray player with promises of MGS4 on the horizon. It still recovered. Like Yoshida said, they aren't idiots. That being said, I do want Bill Gates to burst into the Zynga offices and vigorously slam Don Mattrick's head into the nearest desk at least 50 times.

ImmortalDrifter:

geizr:
This is an epitome of "being a good sport" and "a gracious winner"

While I know it's the thing on the Escapist to be knee-jerk and make a lot of assumptions don't count Microsoft out yet. The PS3 shot itself in the foot with the 600 dollar price point and barely survived the first years as a Blu-ray player with promises of MGS4 on the horizon. It still recovered. Like Yoshida said, they aren't idiots. That being said, I do want Bill Gates to burst into the Zynga offices and vigorously slam Don Mattrick's head into the nearest desk at least 50 times.

I think it's safe to say that in the eyes of the public court, at least for the short-term, that Sony has won. They've certainly garnered a lot of goodwill from the market, in my opinion, as a result of the contrast in policies with Microsoft. So, I don't agree that I'm knee-jerk reacting, here. However, I will agree that you are correct about the more long-term outcome; that is unknown and virtually impossible to predict, even at this moment. It is always possible for Microsoft to make a late-game comeback to win the season.

Of course, at the end of the day, the only thing that truly matters is whether you enjoy the system and games that you've purchased, and to hell with the fanboys and their techno-religious crusades or what even reviewers and critics say. If you enjoy it and have fun with it, there's no need to worry about anyone else's opinion on the matter.

Psychobabble:
"Yoshida then went on to give a fakey cough that sounded suspiciously like 'losers'"

It's pretty easy to be the "big man" when your opponent is busy hopping around in pain after shooting themselves in the foot.

No, that's exactly when it's the hardest to be the big man. Considering that all of the ps4's preordered versions including the standard version are currently sold out, now would be an easy time to rub it in.

Consider this, the only XBO version to sell out is the XBO Day one edition and that version sold less than the PS4 launch day version. The XBO has only two versions, standard and day one. The PS4 had six versions. Launch, Standard, and four bundles (Knack, Killzone, Watchdogs, Battlefield 4). All six versions are currently sold out and four of their versions are in 2013's 100 top seller's in video games list for amazon. The standard XBO isn't even on that list and isn't sold out.

So Sony is truly handing it to Microsoft right now. Even if the XBO eventually reaches that list, it'd still have a long way to catch up to just one of the other versions. Not to mention that I now the Killzone bundle isn't far from that list. I'm not sure about the knack version. I think that one had the least bundles for sale.

What Sony is doing here isn't showing class. I mean, it is. But what we're seeing is a company that has a marketing/pr department that deserves a raise. Whoever bungled their launch for ps3 must have been let go and these new guys learned from the predecessor's mistake. I even saw a PS4 add that I liked. Even chuckled at it. The one with the robots where the other gamers showed up late to the carnage after the early birds had already cleaned up. I remember ps3 ads that were practically designed for no other purpose to give people nightmares. I distinctly remember a weird crying baby doll with a broken eye that reminded me of Toy Story's creepiest scene.

Why do I get the impression that this is a backhanded compliment? Like saying "better late than never" to the slow kid crossing the finish line.

This feels more like a 'you're not as stupid as everyone thinks you are' kind of a 'compliment'.

amaranth_dru:

Angelous Wang:

amaranth_dru:
Sony will have free reign to charge whatever they want?

Did you miss the the entire PS1&PS2 15-16 years of undisputed console dominance?

Even when they have the monopoly console game prices are kept in check by PC game prices and other things.

Nope, and actually the PSX almost failed in its first few years. Sega was still around back then and Nintendo also had consoles. So there was no undisputed dominance. PS2 era marked the failure of the Dreamcast and the rise of the Xbox, also Gamecube existed. So there was no monopoly for 15-16 years. Take off the nostalgia glasses.

The amount of PS2s sold in Japan alone is not even a million less than the total amount of the Gamecubes sold worldwide. The Xbox did better, but combing the sales of the Xbox and the Gamecube still don't even make up a third of the amount of total PS2s that have been sold. That's not a monopoly, which they didn't say it was, but that's definitely a console dominance right there.

Atta boy, Sony! Keep rubbing the salt in that wound!

Honestly, I'm almost starting to feel bad for Microsoft.

amaranth_dru:

I'm not saying they will, I'm saying that people who root for Xbox and Nintendo to fail are short-sighted.

There are people who do that?

If they do exist, I imagine that there are so few of them, and they are so idiotic, that's not worth even mentioning them or giving them attention.

So, what I read was:

"It's nice to know that Microsoft is actually going to try and go down with a fight rather than lie down and let us completely curbstomp them."

Once more Sony shows class when discussing their console. Geez, it's like night and day. Sony is maintaining a good degree of class. Confident, but not rude. Microsoft... should probably just stop trying to draw attention to their console. That would be better.

Oh, where's that guy that designed the PS4? I want more interviews with him. He was awesome.

james.sponge:
I still think MS will be making money in the North America whereas sony will get European and Asian markets. Despite all that negative feedback xbone is getting we can't forget about that silent majority whose allegiance no one is able to determine not to mention the fact they can be easily swayed by marketing campaigns. And there is no reason to think MS or Sony will refrain from aggressive marketing strategies.

While I'm not counting Xbox One out in North America, I don't think it will have the unmitigated dominance that 360 had. Last time I asked what the preorders were looking like at my own local Gamestop, it was pretty much PS4 head and shoulders over the Xbox One. And I live in an area that has good internet access. So, that certainly wouldn't be a problem for people (keep in mind you need a Day One Patch to actually make it work).

My prediction is Microsoft will come out of this with a black eye, but may be able to turn it around in the coming years as long as they don't go back to being the "Deal with it" and "buy a 360 to play offline" jerks they were before. I'm sure Halo 5 will help, but I think most of the people buying the Xbox One are fanboys.

The higher price tag isn't helping, though.

ThunderCavalier:
So, what I read was:

"It's nice to know that Microsoft is actually going to try and go down with a fight rather than lie down and let us completely curbstomp them."

Pretty much. Still, it's probably better for PR than saying "Damn it guys, we were looking forward to dominating the market without you. Couldn't you have kept drinking the Kool-aid for a little longer?"

Wait, did this article say that Sony is beating Microsoft in pretty much every place except the US? Because that sounds like a far better point in Sony's favor than this whole thing about calling Microsoft smart.

amaranth_dru:
Put it like this folks, if Microsoft does lose and stop making consoles, and Nintendo decides the US market is no longer profitable, you realize that there will be no more competition to drive down prices and Sony will have free reign to charge whatever they want? Unless for some reason the SteamBox thing is embraced by the non-core gaming society, which I doubt heavily.
Less competition though will mean more you'll pay and no incentive for Sony to care what you say.

I wouldn't put Steam down yet. I know a lot of non core gamers who use Steam, and it's on the rise. Valve knows which way the wind is blowing, and they've been able to not only adjust to the market, but actively shape it in a big way. I could see them being a dominant force in the future of gaming, if the play their cards right, which they always do.

amaranth_dru:

Angelous Wang:

amaranth_dru:
Sony will have free reign to charge whatever they want?

Did you miss the the entire PS1&PS2 15-16 years of undisputed console dominance?

Even when they have the monopoly console game prices are kept in check by PC game prices and other things.

Nope, and actually the PSX almost failed in its first few years. Sega was still around back then and Nintendo also had consoles. So there was no undisputed dominance. PS2 era marked the failure of the Dreamcast and the rise of the Xbox, also Gamecube existed. So there was no monopoly for 15-16 years. Take off the nostalgia glasses.

I look forward to seeing the xbox fail, Nintendo I hope keeps doing well along with Sony and hopefully another new console will come along they always do.

Issue with the xbox is that it's literally everything that's wrong with America, the greed, selfishness, corporate values etc all rolled into one. I'm sick of Microsoft trying to force American 'values' (aka: do what I say or I'll take your games away, your nothing to us but walking wallets) onto other nations who have actual trading laws that protect the consumer. The xbox was trying to circumvent them by making your games tied to an account that's located in America and thus 'American' so your local laws wouldn't protect you. Stuff them.

They then wonder why Sony kicks their ass in Europe etc, Japanese business culture is far superior and more in line with the rest of the world.

Valve though seem to have their head on the right way, so hope to see them step up however honestly I would like to see a European company step in, can't recall there ever being a European one and it'd be nice to see what they would come up with.

OT: Nice of Sony to be civil about it, bet if it was the other way around Microsoft would kick them while they were down.

It's actually kind of depressing that Sony is being a better sport about this than virtually everyone else.

I only wish they said this at E3 instead of the self-glorification video they did. I just wish that Microsoft would have the same level of sportsmanship though....

Lightknight:

Psychobabble:
"Yoshida then went on to give a fakey cough that sounded suspiciously like 'losers'"

It's pretty easy to be the "big man" when your opponent is busy hopping around in pain after shooting themselves in the foot.

No, that's exactly when it's the hardest to be the big man. Considering that all of the ps4's preordered versions including the standard version are currently sold out, now would be an easy time to rub it in.

Consider this, the only XBO version to sell out is the XBO Day one edition and that version sold less than the PS4 launch day version. The XBO has only two versions, standard and day one. The PS4 had six versions. Launch, Standard, and four bundles (Knack, Killzone, Watchdogs, Battlefield 4). All six versions are currently sold out and four of their versions are in 2013's 100 top seller's in video games list for amazon. The standard XBO isn't even on that list and isn't sold out.

So Sony is truly handing it to Microsoft right now. Even if the XBO eventually reaches that list, it'd still have a long way to catch up to just one of the other versions. Not to mention that I now the Killzone bundle isn't far from that list. I'm not sure about the knack version. I think that one had the least bundles for sale.

What Sony is doing here isn't showing class. I mean, it is. But what we're seeing is a company that has a marketing/pr department that deserves a raise. Whoever bungled their launch for ps3 must have been let go and these new guys learned from the predecessor's mistake. I even saw a PS4 add that I liked. Even chuckled at it. The one with the robots where the other gamers showed up late to the carnage after the early birds had already cleaned up. I remember ps3 ads that were practically designed for no other purpose to give people nightmares. I distinctly remember a weird crying baby doll with a broken eye that reminded me of Toy Story's creepiest scene.

Fair enough. I agree it's a brilliant PR move, but I still disagree it in any way is a positive thing for Microsoft. As nice as they sound Sony are still twisting the knife in their competition. As if they see the Xbone as such a weak competitor they can afford to offer them sympathy and platitudes.

its easy to vaggle your dick in somones face once the man is dead. they competed. then they trolled. now they are kust taking the piss.

james.sponge:
I still think MS will be making money in the North America whereas sony will get European and Asian markets. Despite all that negative feedback xbone is getting we can't forget about that silent majority whose allegiance no one is able to determine not to mention the fact they can be easily swayed by marketing campaigns. And there is no reason to think MS or Sony will refrain from aggressive marketing strategies.

except that we kinda can determine. judging by the largest seller - amazon - preorders for consoels software, even in USA sony dominates 3:1.
Ill let that sink in.
In Xbox home market, sony has sold 3 times more software. considering that most of them arent buying software without console (as that would be pointless) the thing is clearly decided now.

Back at Microsoft:

Look at these wimps we are going to mow them down.

I give it to Sony though, their whole culture is based around honor so when someone of the EXcaliber says they admire you it means something more than just words. They like to hide their language with hidden meanings, super cool thoough.

 Pages 1 2 NEXT

Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
or
Username:  
Password:  
  
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
or
Register for a free account here