The Stanley Parable Sells 100k Units, Mac Version on the Way

The Stanley Parable Sells 100k Units, Mac Version on the Way

The Stanley Parable

The Stanley Parable developers are pleased but shocked with the success of the game.

"Do not expect success, but be prepared in case it happens," developers for The Stanley Parable now say in wake of their game selling 100k units. The game, originally a Half Life 2 mod, released on Steam last Thursday.

Before the game's release, Galactic Cafe put together five trailers with zero substantial footage from the game, a demo also with no actual footage from the game, and let's play videos. Because talking about the game has the potential to completely ruin what makes the experience so fascinating, the developers made use of content not in the game to keep the demo from spoiling the game while it still presented what players should expect in the game.

"This is going to be a running theme throughout this postmortem: if you make the marketing material interesting on its own, it's irrelevant whether it "sells" your game," the developers write on their devblog.

Let's Play videos stirred interest in the demo. Developers worked with several YouTubers to create exclusive content for each of them, something that took extra work, but it was also something Galactic Cafe believes had a significant payoff. These videos drew hundreds of thousands views, but even beyond that, Galactic Café says the custom versions came from a "desire simply to give something back to a community that we cared about and to have doing so." It's also something the company would like to do again in the future.

"Give people a reason to talk, that's all we aimed for, and the rest sorted itself out. Release a whole bunch of things for free in fairly quick succession, then at the end of it put a price tag on the last one," Galactic Café concludes. "it was a lot of extra work, but the results feel very much worth it."

The Stanley Parable is also available on PC right now, but Game Informer reports a Mac version be available. There's no release date yet, but the team is working on it now and hopes it will be ready soon.

Source: The Stanley Parable

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I'm happy for them, The Stanley Parable was an extremely interesting and compelling experience, and the price was right for the length and scope of the game and their approach to marketing was genius.

People who compare The Stanley Parable to things like Dear Esther are being grossly unfair I feel, the two have nothing but the very most basic aspects in common.

I picked this up because I work in an office and I felt it would provide interesting insight into my own life.

It did. And it didn't.

But now I feel strangely compelled to hide in the broom closet here at work. Even though there's clearly nothing in there.

Only 100k?

Did not make Call of Duty sales. Commercial failure. Studio shutdown. Refocus on mobile gaming.

I was waiting for it because I liked the original mod. Loved the demo, love the game and have recommended it to all my friends who have ever read a book voluntarily.

It may not be for everyone since all you do is walk, interact with some things, and make choices, but I have played for a couple hours now and had plenty of good laughs as well as very clever moments in game. I got it for $12, totally worth it to me. I'll be playing more when I get off work.

I do think "The Stanley Parable" is an interesting experience and the writing is witty but... is it really a "game"? for me is like "the Dear Esther syndrome", I'm glad for their success but IMO not a game

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I do think "The Stanley Parable" is an interesting experience and the writing is witty but... is it really a "game"? for me is like "the Dear Esther syndrome", I'm glad for their success but IMO not a game

The actual game....

well, it's really hard to explain.

Imagine going against the narrator, and then finding a spoiler. The game starts degenerating at that point where even the narrator himself has no idea what's going on.

But if we are going on whether or not a game is a game based on gameplay, then Minecraft isn't a game either.

Hell, I'll even go farther back, D&D by that logic isn't a game.

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I do think "The Stanley Parable" is an interesting experience and the writing is witty but... is it really a "game"? for me is like "the Dear Esther syndrome", I'm glad for their success but IMO not a game

Its actually quite game-y, you dont really do all that much but in the end its kind of like a Mass Effect dialog tree where you choose with your actions, Dear Esther didnt had anything other then walking forwand and being told a story while in here you actually choose what happens next by making those choises (touch objects, contradict the narrator, dont move, go right, go left, etc...), each choise changing the rest of the story all together.

 

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