Xbox Dominates US Black Friday Retail Console Sales

Xbox Dominates US Black Friday Retail Console Sales

One analyst claims lack of supply hurt the PS4 on Black Friday.

Black Friday, one of the biggest dates in a North American retailer's calendar, was very good to Microsoft this year. The Xbox One outsold all its competition in the States, taking a 31% share of the market, and its Xbox 360 also did well. In total, the two devices accounted for 61% of all consoles sold.

Most buyers - about 80% - were purchasing as gifts for Christmas, and those same buyers also bought about two titles each, on average. "It's the only system that has the game my kids want," one purchaser is quoted as saying. "I'm not happy about it." The Xbox One retails at $499, but the 360 was heavily discounted, a factor that probably helped it achieve such great sales ratings.

The PS3 and PS4 accounted for roughly 30% of sales. "Microsoft's success can be largely attributed to limited availability of the PS4," claims analyst Jon Brelig, "in addition to Walmart discounting the Xbox 360 down to $99 for Black Friday." That may be true, but then the PS4 launched a week earlier in the States and enjoyed excellent sales. It could just be that the people who wanted a PS4 picked theirs up before Black Friday.

Source: CVG

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Oh man. Insert fanboy rage. Also conspiracy theories.
Good job Xbox :)

Good for Microsoft.

Although I guess that Sony's limited supply was not helped by the fact they were launching in Europe on Black Friday. But that's their own fault, since they picked the dates (because apparently simultaneous releases are still not a thing yet for some daft reason) to put it out on.

Makes perfect sense considering the PS4 was/is still sold out in most regions. People buy what they see, especially parents will screaming children.

Consumers, I am disappoint.

But no seriously, I guess this is good since a healthy rivalry between Microsoft and Sony will keep the two in competition to provide good services and not charge too much, a monopoly would hurt us the consumers in the end, as much as part of me would have liked to have seen the Xbone tank on launch day.

Seems logical since the PS4 launched earlier, so as said anyone who wanted one right away picked one up already, and America has always been primarily Xbox territory.

You know how it is - The usual uninformed consumer would rather buy the product that was made in or by a company that is from their country instead of buying the product that was made in some country offshore where the labor laws are very lax or nonexistent, regardless of quality or price...

I remember walking through the stores on black Friday. The only consoles left to buy at my local Best Buy and Target were the Xbox One, PS3, Wii Mini (why do they make you?!), Xbox 360, Wii U, and any DS model that doesn't have the number 3 and the letters XL in it. The only reason anyone was getting a Xbox One is due to there being no PS4 game consoles anywhere. You could get the controllers and games, though.

I'm going to upgrade my 3ds to an XL model someday... =(

Hey, the Wii U managed 6%. I'm honestly impressed.

BloodSquirrel:
Hey, the Wii U managed 6%. I'm honestly impressed.

It's probably the only home console worth buying at the moment if someone really felt like they had to throw their weight into next gen and already own a last gen PS3 or Xbox 360. The launch line up for the XBone and PS4 are largely spectacle.

So.. in short... the fact that Xbone leads sales, on one day.. in one region... they are crowing...

This is bad news indeed, I was kind of hoping that Microsoft and/or publishers get punished for the mircotransaction stuff.

It's so disappointing to see all those people buying gaming systems that barely have any games.

Guiltyone:
Oh man. Insert fanboy rage. Also conspiracy theories.
Good job Xbox :)

Who needs conspiracy theories? Most gamers are uneducated when it comes to gaming news, and with 80% of buyers buying gifts for loved ones, how many probably thought "well I know they have the old XBox, so I guess I'll just get them the new one?"

Dr.Awkward:
You know how it is - The usual uninformed consumer would rather buy the product that was made in or by a company that is from their country instead of buying the product that was made in some country offshore where the labor laws are very lax or nonexistent, regardless of quality or price...

..... Both the Xbox and Ps4 have parts made in China.

so, I'm guessing you are talking about PC's that people in America make?

All because there weren't enough PS4's left to find.

Karloff:
It could just be that the people who wanted a PS4 picked theirs up before Black Friday.

To be honest, while this isn't all of it, it's a significant chunk of it. Many people don't want to endure the hell of Black Friday, both customers and workers alike. And by god, people have DIED in the name of releases of games, consoles, computer equipment, and you can triple that for Black Friday, I'm sure.

On a sidenote, ouch for Nintendo.

Vivi22:

Guiltyone:
Oh man. Insert fanboy rage. Also conspiracy theories.
Good job Xbox :)

Who needs conspiracy theories? Most gamers are uneducated when it comes to gaming news, and with 80% of buyers buying gifts for loved ones, how many probably thought "well I know they have the old XBox, so I guess I'll just get them the new one?"

I guess I am uneducated too, for I can't trust Sony after how they treated their customers during the PSN hack. If they were more upfront I would have left with "bad stuff happens move along", but with them delaying warning their customers for as long as they did I think it was a poor example of how they care about their users privacy.

I do agree that probably the main reason why the PS4 sales are low compared to the Xbox 1 is because of how they are distributing the consoles, but to me this was also a major mistake by Sony because Black Friday is a major US sales day and not to have consoles available just handed those sales to Microsoft.

Well, I shall congratulate Microsoft for this. Sure I may not like the Xbox One for now but I am liking the graphical movement ... yet I still think the launch titles for both console are bad.

Karloff:

One analyst claims lack of supply hurt the PS4 on Black Friday.

Lack of stock ... that term is being thrown around lately in my area.
Apparently Australia barely got any PS4 stock, heck I even didn't get it on the 29th and it was my birthday!
I went in days early and a Eb Games (Gamestop to America I think?) member told me that "Australia did not get much stock due to Sony sending most of it to America".

I'm going to guess that his is Sony's fault for not creating enough stock for most countries ... and not treating other countries equally but that is my opinion.
This does seriously annoy me, not much as the Microsoft/Xbox One screw up WAY back ... but this does annoy me.

Now time to look back upon my shelf where my a hundred dollar PS4 copy of Assassins Creed 4 waits for its mama.
Another reason why I want to move to America.
I really should have just said "F*ck it* and waited later to get a 'current' generation console, but the draw from Infamous: Second Sons was too much.

.... Percentages are such bullshit.... 100 units in a store. 31 of them are Xbones because nobody bought them the week before, 15 of them are PS4s because that is all that was sent in the truck that morning. And the rest are just what is on hand. So 31 percent of the units sold were indeed Xbones and 15% were PS4s... But that has ZERO bearing on demand or the NUMBER of units sold that is JUST the percentage.

Now fast forward to the returns and see how many people are pissed granny got a Xbone instead of a PS4 because that is all that was there.... Lets see the return rate.

Well congratulations to Microsoft, I guess. Insert random bullshit conspiracy theory here.

What I'm honestly surprised by is the Wii U and PlayStation 3 selling more than their counterparts.

I think it's hilarious that all the people on this forum are trying to reconcile the fact that the Xbone did better.
"They must be uneducated!" "Well, that's just one region." "I bet everyone already bought their PS4s." "Maybe the PS4 had a limited supply."

Has it ever occurred to you that maybe people just prefer the thing?
My brother and I went halfsies on an Xbox on black friday. Yes, the $100 increase in pricetag is there, but in all honesty we didn't really care about that.
We both consider ourselves hardcore gamers, so it's not a bias towards the casual aspects of it that drew us to it.
The controller is nice, the processor is practically entirely SILENT, the voice control functionality and kinect are actually useful as hell (It signs me in simply when I walk in front of it), the constant game DVR, capability of swapping between apps just by saying "Xbox, go to Netflix", and I'm already at the point where I can't imagine NOT using the voice control technology.
Also Assassin's Creed is beautiful on it. Not to mention I got to trade in my old AC4 to get the Xbone version for 10 bucks, whereas buying a PS4 would require me to pay the full $60.

Some people need to get off the Microsoft hate train and consider that maybe the system is actually pretty damn good.
Now excuse me while I watch Youtube and matchmake in AC4 multiplayer at the same time.

Klagermeister:
I think it's hilarious that all the people on this forum are trying to reconcile the fact that the Xbone did better.
"They must be uneducated!" "Well, that's just one region." "I bet everyone already bought their PS4s." "Maybe the PS4 had a limited supply."

Has it ever occurred to you that maybe people just prefer the thing?
My brother and I went halfsies on an Xbox on black friday. Yes, the $100 increase in pricetag is there, but in all honesty we didn't really care about that.
We both consider ourselves hardcore gamers, so it's not a bias towards the casual aspects of it that drew us to it.
The controller is nice, the processor is practically entirely SILENT, the voice control functionality and kinect are actually useful as hell (It signs me in simply when I walk in front of it), the constant game DVR, capability of swapping between apps just by saying "Xbox, go to Netflix", and I'm already at the point where I can't imagine NOT using the voice control technology.
Also Assassin's Creed is beautiful on it. Not to mention I got to trade in my old AC4 to get the Xbone version for 10 bucks, whereas buying a PS4 would require me to pay the full $60.

Some people need to get off the Microsoft hate train and consider that maybe the system is actually pretty damn good.
Now excuse me while I watch Youtube and matchmake in AC4 multiplayer at the same time.

This.

Folks, end this silly console fanboy war. This constant need of people on the Internet to brow-beat everyone into agreeing that their particular tastes and preferences are somehow "objectively" superior to all other possibilities is just stupid and childish. All these techno-religious crusades, the console wars, console vs. PC, hardcore vs. casual, PC vs. Mac, iOS vs. Android, etc., have proven to be nothing but the height of personal insecurity, emotional immaturity, and journalistic link-baiting. It just gets tiresome.

Buy what you like, play what you like, enjoy what you like, and stop worrying about whether the rest of the world agrees with you. Learn to be comfortable in your own skin and move on with your life.

Klagermeister:
I think it's hilarious that all the people on this forum are trying to reconcile the fact that the Xbone did better.
"They must be uneducated!" "Well, that's just one region." "I bet everyone already bought their PS4s." "Maybe the PS4 had a limited supply."

Has it ever occurred to you that maybe people just prefer the thing?
My brother and I went halfsies on an Xbox on black friday. Yes, the $100 increase in pricetag is there, but in all honesty we didn't really care about that.
We both consider ourselves hardcore gamers, so it's not a bias towards the casual aspects of it that drew us to it.
The controller is nice, the processor is practically entirely SILENT, the voice control functionality and kinect are actually useful as hell (It signs me in simply when I walk in front of it), the constant game DVR, capability of swapping between apps just by saying "Xbox, go to Netflix", and I'm already at the point where I can't imagine NOT using the voice control technology.
Also Assassin's Creed is beautiful on it. Not to mention I got to trade in my old AC4 to get the Xbone version for 10 bucks, whereas buying a PS4 would require me to pay the full $60.

Some people need to get off the Microsoft hate train and consider that maybe the system is actually pretty damn good.
Now excuse me while I watch Youtube and matchmake in AC4 multiplayer at the same time.

Lack of stock is a genuine reason (since it's reported to have sold out and that's also what the market analyst said), but for the two others I couldn't agree more. Looking back now there was a market analyst who said that the Xbox One could ship more than the PS4, is this a confirmation of that?

Honestly I don't care about the reason it sold better, all I know is that I am laughing at all those who said it was going to fail completely. I said repeatedly that it was too soon to judge the winner of the console generation before it started. Now it has started and both the Xbox One and the PS4 is off to a flying start.

Klagermeister:
I think it's hilarious that all the people on this forum are trying to reconcile the fact that the Xbone did better.
"They must be uneducated!" "Well, that's just one region." "I bet everyone already bought their PS4s." "Maybe the PS4 had a limited supply."

Has it ever occurred to you that maybe people just prefer the thing?
My brother and I went halfsies on an Xbox on black friday. Yes, the $100 increase in pricetag is there, but in all honesty we didn't really care about that.
We both consider ourselves hardcore gamers, so it's not a bias towards the casual aspects of it that drew us to it.
The controller is nice, the processor is practically entirely SILENT, the voice control functionality and kinect are actually useful as hell (It signs me in simply when I walk in front of it), the constant game DVR, capability of swapping between apps just by saying "Xbox, go to Netflix", and I'm already at the point where I can't imagine NOT using the voice control technology.
Also Assassin's Creed is beautiful on it. Not to mention I got to trade in my old AC4 to get the Xbone version for 10 bucks, whereas buying a PS4 would require me to pay the full $60.

Some people need to get off the Microsoft hate train and consider that maybe the system is actually pretty damn good.
Now excuse me while I watch Youtube and matchmake in AC4 multiplayer at the same time.

Unfortunately, you are never going to convince half the people on this website, heck most remember E3 and nothing after but forget what these companies have done in the past.

EffectiveKill:
Unfortunately, you are never going to convince half the people on this website, heck most remember E3 and nothing after but forget what these companies have done in the past.

In the past? Microsoft are awful and all their consumer targeted products are horribly compromised. XBOX has only ever been a strategic investment for them, they couldn't give a squirt of piss about videogames beyond getting their set-top box into your living room. These days Sony's hardly any better. Irrespective of which corporation's new console is the more successful, gamers and consumers generally will be worse off for it.

Already seen this elsewhere and it's nice of you to point out that this is based on a whopping 3,000 people.

Here's the link for this survey

http://venturebeat.com/2013/11/30/microsofts-xbox-one-wins-early-sales-battle-on-black-friday/

of which the Target part (1500) comes from this survey

http://venturebeat.com/2013/11/29/apples-ipad-comes-out-a-big-winner-on-black-friday/

so of 1500 people 27 bought the xbox 360 from Target WOW /s

I seem to recall reading somewhere on this site where an analyst predicted that distribution was going to be in Microsoft's favor.

JoJo:
Consumers, I am disappoint.

But no seriously, I guess this is good since a healthy rivalry between Microsoft and Sony will keep the two in competition to provide good services

Yeah, like that has ever happened.

An Oligopoly is the worst possible thing that can happen to a market. At least with a monopoly, there would be a single console standard to directly compete with PC and casual gaming, that could have saved them on the long term, but with the Oligopoly giving them the two the illusion of control, it will be a few more years of a continuing balloon of market exploitation for the console industry, right until it collapses. Even the last gen could barely sustain two high-end platforms doing the exact same thing, there is no way that there will be room for both of them now.

I overheard a manager-type at my store mentioning that we've had spare XBone80's since launch which were being held until Black Friday. I don't think Sony had given the same order to...well, Target at least. I haven't seen either PS4 or, XBone anywhere anyway though so finding one was probably a problem for both of the systems. What really surprised me though was the fact that we sold out our Wii U stock!

I do wonder if the lack of PS4 helped Mircosoft out here. My Target only had two Xbox Ones on black Friday. Which is two more than the number of PS4s we had. I keep telling customers that Sony said they are working to make sure there are 'plenty' once Christmas rolls around, but I always make sure I do finger quotes around plenty and roll my eyes.

Still, not all that surprising. The 360 does have a strong following, and I highly doubt that many people jumped ship.

JoJo:
Consumers, I am disappoint.

But no seriously, I guess this is good since a healthy rivalry between Microsoft and Sony will keep the two in competition to provide good services and not charge too much, a monopoly would hurt us the consumers in the end, as much as part of me would have liked to have seen the Xbone tank on launch day.

Pretty much what JoJo said. Give any one of these companies a monopoly and we all get fucked over a picket fence. Ultimately, I'm more surprised (in honesty I'm not) people are buying the new consoles NOW and not later down the line when they're cheaper, have more games for them and have more of the technical kinks rolled out. I guess it would be a hell of a gift for christmas for some people.

Target. Walmart. North America.

Hardly the most discerning consumer-base. :|

 

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