Marvel Heroes Executive Defends $129 DLC

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Marvel Heroes Executive Defends $129 DLC

Marvel Heroes advance pack dlc

Marvel Heroes developer Gazillion Entertainment says the game's $129 "Advance Pack" DLC is actually a pretty good deal.

First things first: The free-to-play MMO Marvel Heroes began offering two "Advance Pack" DLC releases earlier this week, a standard edition at $99.99 and a deluxe for $129.99. Both packs include 12 heroes, some Fortune Cards, Retcon Devices and Stash Tabs, while the deluxe pack also comes with alternate launch costumes, special duds for Gambit and Wolverine, more cards and other stuff. And it's 130 bucks.

Even more interesting (or perhaps concerning, if you're of that mindset) is that none of the characters or costumes in the packs have a release date. "Release dates on heroes and costumes included in this pack are to be determined, but are very likely to occur throughout 2014 and early 2015," the site says. "In the Deluxe Edition, Gambit's 'As Death' costume and Wolverine's 'Fear Itself' costume will be delivered to you one month before release in the store. However there is no official release date for either costume yet."

You might think that 130 clams for content that might come out next year, or maybe the year after, is a little uncomfortably steep, or perhaps even flat-out crazy. But Ivan Sulic, Gazillion's senior VP of marketing, doesn't see a problem. "Taking pre-orders for digital goods (even undated goods) is not an uncommon practice," he told VG247. "Season Passes permeate the console market, subscription MMOs still exist, and Digital Collector's Editions are routinely presold well in advance of game launches and sometimes in advance of games even having launch dates."

It's a fair point, and the Advance Packs are heavily discounted: The content in the deluxe pack would normally go for $425, while the standard edition is worth $215 if sold separately. "We don't think we're setting any precedent with our Marvel Heroes Advance Packs," Sulic said. "Really, we just wanted to get something solid out pre-holiday that we felt was a good offer for our fans."

130 bucks for the promise of DLC - is it a deal? Or do you think it's something a little more uncomfortable?

Source: VG247

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I can't get really too angry about pricing. I'm used to buying full games for $5 - $15, so stuff like this just doesn't exist to me.

At least they are being up-front about some of what you are getting (even if it is in the future). How does this compare to the gambling style stuff in TF2? I really love Valve, but that system guarentees that a certain group of people will spend well over $125 just gambling with keys to open crates. It looks like this system might have similar stuff though too, with those cards.

Hahahahaha.... Just... no. I rarely buy DLC priced at $10 or less when its out because I never really feel justified in spending that amount of money on something that (on average) is only an hour of game time. But this? Who the hell is playing this game that can even afford to spend this kind of cash on it? I would have thought they'd start dropping prices to make the game more reasonable/accessible. But it seems they haven't hit that epiphany yet. So how long until this game collapses due to the insane prices?

Note: It's a shame because I really would like to play a Marvel MMO game like this... just not for anywhere near that price.

You see, the pack itself isn't the problem, it's the fact the game has 425$ worth of dlc in the first place.

I mean Jesus, I get it's free-to-play but seriously this is really milking the cash cow dry here.

This game isn't even worth playing and it's free. And the reason it's not worth playing is the fact that it's an MMO. They should have just made a $60 single player game like Torchlight.

Well I already did a thread about this yesterday but i'll re-iterate a bit of it. They're putting the "value" of their own game at over $1,000. (the mega-pack to buy all existing characters is $199.99, and since the $129.99 pack is "valued" at $425 winds up to approx $1080 in total) Which I think is pretty batshit insane. I mean the game's not bad, but it's not as good as Diablo III or Torchlight 2.

SirBryghtside:

Clovus:
I can't get really too angry about pricing. I'm used to buying full games for $5 - $15, so stuff like this just doesn't exist to me.

At least they are being up-front about some of what you are getting (even if it is in the future). How does this compare to the gambling style stuff in TF2? I really love Valve, but that system guarentees that a certain group of people will spend well over $125 just gambling with keys to open crates. It looks like this system might have similar stuff though too, with those cards.

On average, you will get one unusual hat per $249 spent.

..yeah. And that's still the best F2P model there is :P

STO has the best F2P model there is, not TF2.

I've been a pretty big Marvel comics fan for around 20 years, but they would have to pay me to play this game.

Maybe I didn't give it enough of a chance, (only a couple hours) but I was disappointed.

Fuck right off.

Like.......just right off.

I know the human brain has dozens of flaws that certain business models are specifically designed to exploit, but surely no one would fall for this crap?

But then i have gone and forgotten one of my favorite sayings. Never underestimate the power of stupid.

Yeah.... no. You want to see a good dlc deal about unreleased characters? look at the MOBA Smite. The characters there are free (if you want to grind), or like, maybe five bucks to buy. Or, you can drop 30 bucks and get every character out, and every character that will ever be released. That, my good friend, is a deal. You just have a sham banking off the Avengers movie.

I wanted to play this, I really wanted to for some really stupid and unknown reason, but the fact that even as I set the language to English on steam and every single time I started the game it was in Spanish just annoyed me ad infinitum.

I'm surprised that he didn't make the argument "Don't want to buy it? Don't buy it." After all, some people would buy all that for $130.

That is, foolish people would buy it: people who are as foolish as Gazillion execs who think many people will buy such extravagant things.

Andy Chalk:
But Ivan Sulic, Gazillion's senior VP of marketing, doesn't see a problem. "Taking pre-orders for digital goods (even undated goods) is not an uncommon practice," he told VG247. "Season Passes permeate the console market, subscription MMOs still exist, and Digital Collector's Editions are routinely presold well in advance of game launches and sometimes in advance of games even having launch dates."

Perhaps Mr Sulic should re-read the dictionary. This is not a defense or justification as to why the pack is $130.

So anyway, $130 for the promise of DLC? Hmmm... No. You want someone to pay $130, you give them everything at once.

Executive defends decision: "It makes us money."

But yeah, as people have said, you don't have to buy it.

Phrozenflame500:
You see, the pack itself isn't the problem, it's the fact the game has 425$ worth of dlc in the first place.

I mean Jesus, I get it's free-to-play but seriously this is really milking the cash cow dry here.

Yep. All this says to me is they are holding the brunt of their content hostage. I'll take the best deal though. You know the one where I don't pay a cent and don't support or play their silly cash cow game.

"But considering how extortionate our regular pricing is this is actually pretty cheap" - is not a good argument.

Wow. Just wow. They seriously think that this game's DLC's alone are worth the price of a PS4, a low-end PC, 7 AAA full-priced games, or roughly 42 games off of GOG - especially when absolutely non of them add any new areas or questlines to the game (ala expansion packs) and many are not even made yet? This makes that new Forza that everyone's up in arms about look reasonable by comparison. Fuck, this makes Gurren Lagann look grounded in reality by comparison.

...I've got nothing. That's "Train Simulator 3000" levels of DLC greed. I'm not going near this one.

Capcha: "Do Not Touch". Heh.

They've got a very hot, very high profile IP that will appeal to a lot of 'casuals' who either don't know or don't care how overpriced it is.

I don't see it as being a sustainable pricing policy in the long term, but then I don't imagine they're in it for the long term. Quick bucks is what they'll want, and I daresay quick bucks is what they'll get.

shintakie10:

SirBryghtside:

Clovus:
I can't get really too angry about pricing. I'm used to buying full games for $5 - $15, so stuff like this just doesn't exist to me.

At least they are being up-front about some of what you are getting (even if it is in the future). How does this compare to the gambling style stuff in TF2? I really love Valve, but that system guarentees that a certain group of people will spend well over $125 just gambling with keys to open crates. It looks like this system might have similar stuff though too, with those cards.

On average, you will get one unusual hat per $249 spent.

..yeah. And that's still the best F2P model there is :P

STO has the best F2P model there is, not TF2.

i see your sto and ill raise you world of tanks. no lock boxes in that :D

Phrozenflame500:
You see, the pack itself isn't the problem, it's the fact the game has 425$ worth of dlc in the first place.

I mean Jesus, I get it's free-to-play but seriously this is really milking the cash cow dry here.

"Milking" you say? Good lord, they've done gone and ripped the udders clean off the cash cow!

Seriously, when I saw this headline my immediate reaction was simply "WHAT?!" I thought F2P games were all about micro-transactions..."FUCK THAT!" says Gazillion.

I don't see a problem here. It looks like they've just taken their peacemeal stuff and bundled it for a large discount. It's a bigger bundle than we've ever seen before but really no different than selling it peacemeal. I think they've made a terrible, terrible, mistake though. "OMG! THEY JUST SHOWED US HOW MUCH THE CONTENT IN THIS GAME COSTS! Holy hell! It's way more than a regular game!"

$425, really? It makes me think about other F2P games and just how much money people have sunk into them. They should've just stuck to our current system of hiding those costs through small, managable, purchases.

I miss when you could buy a game once and new stuff was just patched in. I don't want to flog a competitor's product in their thread but with that IP if they'd gone down a different PATH and taken the approach OF making a good game rather than a wallet trap they wouldn't be off in EXILE in the irrelevant corner of the gaming space.

I think these companies have finally realized that there's no real downside to offering huge package deals like this, or otherwise expensive exclusives that might be outside of the price range of a lot of their customers. Whether it's $120 DLC bundles or $500 gold BattleMech packages like MWO just offered, not to mention plenty of other early access or preorder options at $100 and up across many games, this is just the way these games get monetized.

The old way of box copy ($50) plus yearly subscription ($180-200) plus occasional expansion pack ($40) puts things in a little more perspective.

wombat_of_war:

shintakie10:

SirBryghtside:
On average, you will get one unusual hat per $249 spent.

..yeah. And that's still the best F2P model there is :P

STO has the best F2P model there is, not TF2.

i see your sto and ill raise you world of tanks. no lock boxes in that :D

Isn't there stuff you can't get in WoT with in game money though? I thought there were those fancy premium tanks and whatnot.

This is really no different than the Season Passes for DLC that most games come with these days. There too you usually have no idea what will be included or when it will be released, and can only hope you get your money's worth out of it.

Sure the price point is high, but they're probably right that there will be some people buying it anyway.

Oh, yes. Please. Show me where it's common practice to try to squirrel a hundred bucks or more out of people for a "free to play" game in a single pop. I mean, everything I've heard suggests the game becomes downright tedious a few hours in, but I'm sure the legendary Marvel IP and the prestige that comes of wearing a sign around your neck that announces to your fellow players that you have more money than sense is thoroughly worth it.

Hey, Gazillion. You know what makes free-to-play games successful? It tends to be a combination of awesome gameplay and goodwill. People get so invested in your game and how good it is that they feel bad not shelling out a few dollars to support it. They feel like they're part of a community.

...Does any part of that sound like it lines up with this over-valued cash grab of yours?

...

Why is everyone copying EA's marketing plan?

If it costs as much as a new console to buy all the content in your game you're seriously overvaluing your content.

But hell, does anyone know if there's going to be a community for this game by early 2015? Sure it's Marvel but free to play games are wholly dependent on their community. Look at poor Super Monday Night Combat. Why should people put down money, much less over $100, for a game that might be effectively dead by the time they release that content?

It's one thing to pre-order a game, one that has a specified release date. But pre-ordering content for an MMO? That far in advance!? I'd say there should be a law, but I'm shocked that anyone would even try something this low-down and despicable.

SilverUchiha:

Note: It's a shame because I really would like to play a Marvel MMO game like this... just not for anywhere near that price.

Likewise. And it sort of makes me wonder how much money they're making off it. I'm sure there are some takers if they feel they can charge this much, but I looked at their prices, and did a 180. Sure, there's free content, but mostly not the stuff I care about.

Stevepinto3:
Look at poor Super Monday Night Combat.

What happened?

Not that I'm complaining if they failed. they were terrible to their consumers in the days of MNC.

If they are up front about it all and people want to pay that money more power to them.

Well, in context of the story, it's just fine.

The only issue I have is:

Andy Chalk:
The content in the deluxe pack would normally go for $425, while the standard edition is worth $215 if sold separately.

What.

The.

Hell.

Zachary Amaranth:

Stevepinto3:
Look at poor Super Monday Night Combat.

What happened?

Not that I'm complaining if they failed. they were terrible to their consumers in the days of MNC.

The game is effectively dead. Last time I was on there were about 50 active users in North America. If you were in Australia good luck finding a single other player on. Oh yeah, and that was back in January, god knows how it is now.

It was a pretty fun game overall I think, but pretty difficult to get into. Little to no influx of new players killed it.

Not sure what Uber Entertainment did to earn your ire.

The content in the deluxe pack would normally go for $425, while the standard edition is worth $215 if sold separately

For some reason for me this doesn't prove his point and only serves to show how idiotic the pricing is.

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