Facebook Rolls Out Auto-Playing Video Ads

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Facebook Rolls Out Auto-Playing Video Ads

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The 15-second video advertisements are being gradually introduced into Facebook news feeds.

There are few things on the internet I loathe more than video ads that play automatically. You've got 17 tabs open in Firefox, you're browsing the web like a maestro, and suddenly, BOOM, music starts playing and some guy starts talking about cheaper car insurance or erectile dysfunction or fixed-rate home loans, and after you've recovered from the heart-jarring startle you get to scroll through page after page, scrambling to find the offending ad so you can shut it up - all because some metrics-calculating bozo managed to convince the world that that's brand engagement, baby!

To Facebook's credit, it's not going quite that far just yet: It's begun introducing auto-playing "Premium Video Ads" in its users' news feeds, but as Product Marketing Manager Susan Buckner explained in a blog post, they'll begin playing in silent mode and won't start making noise unless people click on them.

"Brands now have another way of engaging people on Facebook with compelling video experiences. We'll roll out Premium Video Ads slowly and monitor how people interact with them," Buckner wrote. "This limited introduction allows us to concentrate our efforts on a smaller number of advertisers with high-quality campaigns to create the best possible experience on Facebook."

I don't believe for a second that advertisements, in and of themselves, have anything to contribute to a positive online experience, but I do accept that this stuff costs money, and in lieu of subscriptions for everything, running ads is about the only way to scratch it up that anyone's come up with so far. So I won't begrudge Facebook its auto-playing ads, as long as Facebook is willing to keep them quiet enough that I can easily ignore them.

Facebook's premium video ads will begin appearing in news feeds over the next few months.

Source: Facebook

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Andy Chalk:

There are few things on the internet I loathe more than video ads that play automatically. You've got 17 tabs open in Firefox, you're browsing the web like a maestro, and suddenly, BOOM, music starts playing and some guy starts talking about cheaper car insurance or erectile dysfunction or fixed-rate home loans, and after you've recovered from the heart-jarring startle you get to scroll through page after page, scrambling to find the offending ad so you can shut it up - all because some metrics-calculating bozo managed to convince the world that that's brand engagement, baby!

I understand exactly what you mean. I had a quite a few tabs open the other day, and then suddenly some shit about some celeb story starts blaring in the background. I check all the tabs, scrolling up and down, and finally find the auto-playing video ad lurking in Escapist.

OT: Fuck you Facebook.

And because of this shit I have ad-block.
But don't worry, lovely folk at the Escapist, I give you money directly!
And you are so very nice to allow me to view the videos on my iphone as well!

Really sick of facebook's shit. Still-ads were bad enough when first introduced, but now autoplaying shit? And timelines can stretch on for miles. *sigh*

I might make good on my threats to delete my profile if it wasn't the only way I could stay in touch with my relatives. *grumblegrumble*

Autoplaying video ads are the scourge of internet advertisement.

RA92:

Andy Chalk:

There are few things on the internet I loathe more than video ads that play automatically. You've got 17 tabs open in Firefox, you're browsing the web like a maestro, and suddenly, BOOM, music starts playing and some guy starts talking about cheaper car insurance or erectile dysfunction or fixed-rate home loans, and after you've recovered from the heart-jarring startle you get to scroll through page after page, scrambling to find the offending ad so you can shut it up - all because some metrics-calculating bozo managed to convince the world that that's brand engagement, baby!

I understand exactly what you mean. I had a quite a few tabs open the other day, and then suddenly some shit about some celeb story starts blaring in the background. I check all the tabs, scrolling up and down, and finally find the auto-playing video ad lurking in Escapist.

OT: Fuck you Facebook.

Chrome added a little speaker icon to tabs so you can see which one the sound is coming from, hopefully every browser adopts it in time.

And yeah if anyone wondered why people get pissed off and install certain browser plugins this is a prime example as to why. Not only is it annoying and obnoxious it also eats up valuable data of which many people have a cap on still. Not everyone is lucky enough to have unlimited data yet.

Isn't this a little on the knuckle? Talking about bad adverts on sites and the number posts on the escapist that have been locked for talking about the ads ... remember those dragon age and mass effect half page pop ups with the invisible X?

Anyway, as long as they don't play sound I am ok with them. It's just when they ruin a video or song ... hell, even if I am sat in silence and they just start banging on.

"Brands now have another way of engaging people on Facebook with compelling video experiences. We'll roll out Premium Video Ads slowly and monitor how people interact with them."

Are these people aliens? Do they think anyone is interested in the bollocks they're trying to sell? I'm glad I don't use the thing.

Ah, so the same kind of adverts that are here then? Oh joys.

Can't wait to hear about washing liquid 10 times in a row.

I'll take "Reasons AdBlock is so Popular" for $1000 Alex.

Ha! Enjoy your Adblock, facebook! Enjoy it even more than usual!

...
Oh, don't give me that look. I buy premium for Escapist and whatnot.

Andy Chalk:
Snip

Please pay attention, Escapist staff! This is why I object to a number of the ads you put on here! I just want to point that out in case there was any confusion!

That aside, it makes me quite glad that I don't USE Facebook. But then, just wait for this to end up on something else I DO use...

JenSeven:
And because of this shit I have ad-block.

DeadMG:

Guess I'm downloading Adblock.

You guys may want to read up on the code of conduct about advocating adblock. Stuff like this can get you a warning.

There's some kind of irony about this article! Just saying.

Auto playing video averts hu? How terrible! Who else uses those? I seem to recall some site has a thread filled with warnings for those admitting circumventing them? Hmmmmmmmmmm-nope. Can't remember. I mean it's not like a site would look like a total douche for having adverts that play with sound if you so much as dangle your curser too near them, it's not like Facebook is doing something that asinine.

"You've got 17 tabs open in Firefox, you're browsing the web like a maestro, and suddenly, BOOM, music starts playing and some guy starts talking about cheaper car insurance or erectile dysfunction or fixed-rate home loans, and after you've recovered from the heart-jarring startle you get to scroll through page after page"

Yep Quite a few people know that feeling. But still can't remember who the culprit is

image

Oh come on Escapist, the irony is too obvious to avoid in your newspost.

Kinda funny to read news about bad ads on the escapist but there is a solution for everything.
If the ads were less annoying and less malicious, people would have less reason to find a bypass for them.

Yeah, what kind of website would have loads of annoying ads like those obnoxious auto-playing videos? Talk about the pot calling the kettle black.

balfore:

JenSeven:
And because of this shit I have ad-block.

DeadMG:

Guess I'm downloading Adblock.

You guys may want to read up on the code of conduct about advocating adblock. Stuff like this can get you a warning.

If youve been asked out of nowhere about your car insurance by a video ad as many times as i have, you would be sympathetic to them.

I get that a lot on Deviant Art actually. Really annoying because it causes everything else I'm doing to lock up for a moment so the video can buffer and stuff.
While we're on the subject, could the Escapist please get rid of the ads where all you have to do is roll over them and then they take up half the screen and start talking? Because that's really annoying too. I have to play dodgeball with my mouse sometimes while I'm browsing this site.

balfore:

JenSeven:
And because of this shit I have ad-block.

DeadMG:

Guess I'm downloading Adblock.

You guys may want to read up on the code of conduct about advocating adblock. Stuff like this can get you a warning.

YOU SAID THE SECRET WORD!

KROSS ENTERS THE THREAD

MILLIONS ARE DEAD.

Yeah, autoplaying video ads, hate 'em. Wait, what's that in the corner of my screen...

atleast they're having them in silent mode

six months later, facebook introduces unskippable ads when you log on

I wonder if Facebook will start suspending/banning people for using advertisement restricting software?

008Zulu:
I wonder if Facebook will start suspending/banning people for using advertisement restricting software?

Its not about using it. Its about advertising. You're allowed to use it all you want, just don't admit to usin it. That being said, it would make the irony come full circle. On the flip side, Facebook doesn't have a reason for people to use multiple tabs for a single site and they don't routinely browse multiple parts of the same site since almost everythin you need is on the main feed so its probably far less intrusive than other sites that shall not be named for fear of bans.

Well this will go over QUITE wonderfully with anyone who checks Facebook with any device that has a data-capped plan.

And guess who's going to quit using FB due to this? Yes, me and maybe thousands of other peeps. As if ads weren't annoying enough already.

Well I guess I won't have to take any dietary supplements for a while, as this article has given me a big dose of irony! Lol I am literally shocked that this article got posted after all the ruckus the whole ad issue caused on the site. Which for good or for ill, might be an indication of very little editorial control. Did no one at the office raise an eyebrow at this?

OT: I'm glad I am not a user of Facebook, video ads are annoying period. Still them being silent on default might be a step in a better direction

You mean like the one that played while I was browsing the site, to get to this story?
Gitty-Gitty!

But, OT?
FB is going to turn into MySpace soon enough.

When i clicked on this thread, i got an auto playing audio ad.

Oh sweet sweet irony.

I...

No. I refuse to pick low hanging fruit.

Auto-playing ads are bad. That is all.

Seriously Escapist? You're just rubbing salt in the wound at this stage.
The irony of this thread is palpable.

Especially after what another site reported on, with regards to The Escapist.

Also, I can't help but notice a number of people (in this thread, and in the other one) who are allowed to mention they use [REDACTED], simply because they paid the Escapist for the ability to do so.
I don't agree with this way of handling things, at all.

IceForce:
Seriously Escapist? You're just rubbing salt in the wound at this stage.
The irony of this thread is palpable.

Especially after what another site reported on, with regards to The Escapist.

Also, I can't help but notice a number of people (in this thread, and in the other one) who are allowed to mention [REDACTED], simply because they paid the Escapist for the ability to do so.
I don't agree with this way of handling things, at all.

Except you know, the word adblock itself is not what is against the rules at all. It's the avocation of using it that is against the rules. It's just like piracy in that you can't advocate it on the site, but you don't suddenly getting a warning for having the word piracy in your post, just like you don't get a warning for having the word adblock in your post.

Also, yeah, I take that Techdirt article with a grain of salt because it's quite obvious the author of that article doesn't like the Escapist really at all. Look, I hate obnoxious ads as well, but at the same time if you see the ads report them. The only person I've ever honestly seen report the ads to the tech team with info on them on a constant basis is FalloutJack, no one else does. It's just like how the ads are on Wiki pages now, auto-playing ads that you don't even have to even accidentally hit with your mouse and suddenly they start playing it. It's really bad on Bulbapedia nowadays.

Andy Chalk:
There are few things on the internet I loathe more than video ads that play automatically. You've got 17 tabs open in Firefox, you're browsing the web like a maestro, and suddenly, BOOM, music starts playing and some guy starts talking about cheaper car insurance or erectile dysfunction or fixed-rate home loans, and after you've recovered from the heart-jarring startle you get to scroll through page after page, scrambling to find the offending ad so you can shut it up - all because some metrics-calculating bozo managed to convince the world that that's brand engagement, baby!

image

Is... Is this a joke? An Escapist news article that bashes auto-playing ads while The Escapist uses auto-playing ads. This one is getting screen caped for posterity's sake. Just in case the inevitable backlash makes the staff "disappear" this article.

OT- It's social media, I'm surprised it took them this long.

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