Cable-Free HBO to Launch Alongside Game of Thrones in 2015 - Update

Cable-Free HBO to Launch Alongside Game of Thrones in 2015 - Update

HBO Go Game of Thrones 310x

App production to be contracted out to...Major League Baseball?

Update: HBO CTO Otto Berkes has indeed resigned this evening, according to a report by Variety.

"Recently HBO's management decided to partner with a third party to assist HBO in bringing our OTT service to market in 2015," said Berkes in a memo to HBO staff. "This is a change in direction from what I planned with HBO and the approach will not utilize my overall capabilities. Therefore, I feel that this is the right time for me to move on from HBO so that I am able to fully pursue my passion building world-class technology teams, products and businesses."

Otto Berkes, who was one of the co-founders of the Xbox program at Microsoft, joined HBO in 2011 as the senior VP of digital products. He was promoted to CTO in 2012.

Original Story: A new report by Fortune suggests that HBO's hotly-anticipated standalone app will launch alongside the next season premiere of Game of Thrones. The fifth season premiere is set for April 2015, and a timed app launch would give many of the show's fans a reason to pick up the new service.

The most surprising news in the report, however, is that the app would not simply be a re-working of HBO's own HBO Go app, which is provided to current subscribers who purchase the show through their respective cable providers. Instead, HBO would contract development out to MLB Advanced Media, the internet/interactive branch of Major League Baseball. MLBAM currently produces the MLB At Bat, and provides streaming and app services for the WWE Network app. MLBAM also owns and operates MLB.com, and all 30 MLB team websites, among other ventures.

Two reasons exist for the reported contract. First, Time Warner (HBO's parent company) has a pre-existing relationship with the MLB, as both TNT and TBS broadcast baseball games, and offer commentary both on television and through Time Warner-owned Game of Thrones, and True Detective. The internal problems are reportedly so bad, that Berkes might resign (or be fired) before the year is done.

Contracting the app would, if bean counters are correct, save money and headaches, while keeping the project on-point, freeing up internal HBO staff to maintain vigilance on its own current in-house app (and subsequent problems).

Regardless of which team makes the app, it seems like the time is nearing for those who want to ditch their cable company, without sacrificing access to premium content.

Source: Fortune

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I totally misread that title as just "free HBO launching with game of thrones next year." Realizing my mistake the article make much more sense now.

OT: I guess a stand alone app is interesting if it's affordable compared to how much HBO costs when added to cable packages.

As someone who doesn't have cable but really enjoys the series, I would totally be interested in this service even just while the show was running. Of course, that's under the assumption that A.) it's not at a stupid price and B.) it's actually available in Canada.

Capcha: Maple Syrup
Really Capcha? Just because I'm Canadian...

As long as it doesn't exceed $10-15 a month and shows like Game of Thrones debut the same time as they air on TV I wouldn't mind subscribing to this at all.

yep, i would also sub to hbo for got. at least for the time it runs new episodes. then cancle till next year.
but i would also apreciate the option to just buy the newest season of got and watch it the moment it goes live on tv.
i think the costs would be about the same.
10 episodes should be 3 months of sub, for lets just say 15$ a month, that would be 45$.
and i think 45$ is more then reasonable for one season of got.

yes i know you get more then just got for the sub, but i dont care, thats the ONLY thing id watch

That sounds good to me, especially since the only place I have used hbo go was on my 360. That app is a complete piece of garbage, it disconnects constantly while in the menus.

Will this be available in Australia?

Not sure if i will bother with it, but if it's reasonable and not just another way to be screwed i guess it would be a good idea. Especially since they seem to have a rather masochistic relationship with Australia; on one hand, making it as much of a pain in the arse to watch GoT as possible, and on the other hand, crying foul when the public inevitably pirates it.

Honestly, fuck TV. GoT is one of the few shows i would care to spend my time watching, i can't even think of any other decent TV shows at the moment.

Yeh id rather do this then pay out the ass for TV in the UK just for a handful of shows i cant justify over £250+ a year on a few months worth of veiwing. Id like them to have some kinda deal so when it shows on HBO it shows on NETFlix also. I would not mind paying a tiny extra fee to watch it during its season.

So, basically, HBO is finally entering 21st century, and their CTO resigns over it.

008Zulu:
Will this be available in Australia?

Nothing is available in Australia.

 

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