Apple Might Have Dethroned Samsung as Smartphone Sales King

Apple Might Have Dethroned Samsung as Smartphone Sales King

Tim Cook

Both companies sold at least 70 million smartphones in Q4 2014.

Apple and Samsung have been the top two smartphone makers in the world for years now, thanks to the success of the iPhone line, and the Galaxy family (Galaxy S and Note included). But the one-two positions have been firmly Samsung-Apple for just as long.

But the order might have just changed, if earnings reports are to be believed.

Apple on Wednesday revealed its Q4 2014 (also known as Q1 FY2015) earnings numbers, including a massive profit of over $18 billion. That profit was driven by one product category above all else -- mobile -- as Apple said it sold 74.5 million iPhones in the three-month span. That's a 46 percent improvement over the same quarter in 2013.

Samsung also reported financials for the same quarter, and the numbers were vague, if anything. $4.8 billion in profit across the company (with $1.8 billion coming from the mobile division) isn't as staggering as the cash pulled in by Apple or Microsoft ($7.76 billion), but the key statement? Samsung shipped 95 million handsets in Q4 2014.

Emphasis added intentionally. For starters, shipped is different than sold, and Samsung used the former, while Apple used the latter. Second, handsets is all-encompassing, as it includes smartphones and featurephones (or dumbphones, depending on your perspective). Samsung did say that 71 to 76 million of those handsets were smartphones, but there's still the question of shipped versus sold.

Without more specific numbers from Samsung, this is likely too close to call. But the 46 percent jump for iPhone sales in the holiday season bodes well for Apple, which is no longer a concrete number two to Samsung's gold medal. As for Samsung, it's looking to rebound in mobile in the near future by refocusing on both cheaper phone sales, and by redesigning its flagship models (see: using material other than plastic in its Galaxy S lineup).

Sources: Apple | WSJ

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Apple's 74.5 million is sold to retailers/carriers just like Samsungs number, neither give out sold to consumer numbers in financial reports.

Still I expect it to be a tie as Samsung sold about 30 million dumb phones in the 2013 4th quarter and with the normal falling sales 20 million this year sounds about right.

While I'm not sure why it's relevant to regular people which super-company has the bigger genitalia, I suppose it's worth considering that Samsung are in a different kind of market since their customers can easily migrate between their phones and those of any other Android smartphone manufacturer. Meanwhile, if you're on an Apple phone you either stay with Apple or lose all the software you've paid for.

Eh, it just seems like it doesn't matter. If your company sits at number 2, you aren't really that worse off than number 1. It's just posturing...

Also, it' as P-89 Scorpion said: They used different language for the same thing and this site (among others) got hung up on the vernacular.

Edit: It's here that it would make sense for them to represent number of units produced. It would be very telling to see what they produced compared to what is shipped. A company producing more units clearly has a better outlook on the future than one that produces less.

P-89 scorpion already pointed out that Apple's numbers are not sold to consumers, they are sold to distributors/carriers/retailers.. meaning it's the same figure Samsung gives as "shipped".

Regardless... why is this even news? and why is the title of it a crazy speculation based click bait for Apple sheep?

Whatislove:
P-89 scorpion already pointed out that Apple's numbers are not sold to consumers, they are sold to distributors/carriers/retailers.. meaning it's the same figure Samsung gives as "shipped".

Regardless... why is this even news? and why is the title of it a crazy speculation based click bait for Apple sheep?

Apple user here. Not impressed by being called a sheep.

Personally, I clicked on the article because I'm interested in the sales figures. Why did you click, exactly?

So how exactly do they milk so much money out of the Market again?
They totally sell quality products made off durable materials, crafted by professionals. Thats what Apple stands for. Right?
Right?

Or they sell planned obsoloescend, price inflated, nice to look at items, built by factory workers who don't know that minimum wage is even a concept in this world.

https://www.youtube.com/watch?v=z-FN0fE1KZ8

mjharper:

Whatislove:
P-89 scorpion already pointed out that Apple's numbers are not sold to consumers, they are sold to distributors/carriers/retailers.. meaning it's the same figure Samsung gives as "shipped".

Regardless... why is this even news? and why is the title of it a crazy speculation based click bait for Apple sheep?

Apple user here. Not impressed by being called a sheep.

Personally, I clicked on the article because I'm interested in the sales figures. Why did you click, exactly?

I apologise to all apple users out there that are fully aware that a large part of the consumers they share their choices with don't know that there are other phones besides iPhones. Also to the ones that use iPhones for an actual reason and not just "because it's an iPhone". Working in telecommunications for the last 3 and a half years has turned me bitter to almost anybody who uses a phone at all, even myself.

It's cool that you're interested in the sales figures, if that's what Devin was going for he could have titled it "Apple and Samsung reign as smartphone kings" or "Smartphone sales figures" or "Apple and Samsung is close battle/competition" or any number of things... not the current title which is almost 100% speculation designed in a way to make rabid android users click it to see what kind of bullshit is being spouted and conversely rabid apple users who are looking for things to brag about. There's exactly 2 facts in that original post, and neither of them provides any basis to imply that Apple sold more phones than Samsung.

That is all I'm getting at, the title is cheap click-bait which shouldn't be on the escapist of all places.

Whatislove:

mjharper:

Whatislove:
P-89 scorpion already pointed out that Apple's numbers are not sold to consumers, they are sold to distributors/carriers/retailers.. meaning it's the same figure Samsung gives as "shipped".

Regardless... why is this even news? and why is the title of it a crazy speculation based click bait for Apple sheep?

Apple user here. Not impressed by being called a sheep.

Personally, I clicked on the article because I'm interested in the sales figures. Why did you click, exactly?

I apologise to all apple users out there that are fully aware that a large part of the consumers they share their choices with don't know that there are other phones besides iPhones. Also to the ones that use iPhones for an actual reason and not just "because it's an iPhone". Working in telecommunications for the last 3 and a half years has turned me bitter to almost anybody who uses a phone at all, even myself.

It's cool that you're interested in the sales figures, if that's what Devin was going for he could have titled it "Apple and Samsung reign as smartphone kings" or "Smartphone sales figures" or "Apple and Samsung is close battle/competition" or any number of things... not the current title which is almost 100% speculation designed in a way to make rabid android users click it to see what kind of bullshit is being spouted and conversely rabid apple users who are looking for things to brag about. There's exactly 2 facts in that original post, and neither of them provides any basis to imply that Apple sold more phones than Samsung.

That is all I'm getting at, the title is cheap click-bait which shouldn't be on the escapist of all places.

Fair enough, good points.

If I seemed a little testy it's just that I've always regarded the supposed Apple / Microsoft rivalry as rather lame. I use Windows (8.1! Ha!) for gaming (and consequently, most of my free time) and Apple for work. I have an iPhone which I like. You do not have to be a rabid fanboy to use, like or even prefer Apple products, but even looking at the few posts on this thread, that implication has crept in, most notably in the post between ours.

When I started using Apple computers two decades ago, prevalling opinion was that you were dumb to use Apple products because nobody used them. Now the pendulum has swung the other way, and you're dumb for using Apple products because everyone uses them.

Anyway, apologies if I sounded overly peeved.

The headline was fine, the knee jerk reactions in any comment section when apple is mentioned are lame.

The important difference here is apple made more profit in Q4 than any company in any industry ever.

Together they made more profit than the movie industry did in a year. While Samsung is struggling with how to make money in the business apple still owns 80% of the profit in the smart phone business. And they don't sell cheap phones, feature phones? If that what that means, just a phone with texting. Regardless, apple bested everybody in Q4. And you didn't have to be in the phone business at all to not make as much profit as apple. An amazing achievement by any company.

mjharper:

Whatislove:

mjharper:

Apple user here. Not impressed by being called a sheep.

Personally, I clicked on the article because I'm interested in the sales figures. Why did you click, exactly?

I apologise to all apple users out there that are fully aware that a large part of the consumers they share their choices with don't know that there are other phones besides iPhones. Also to the ones that use iPhones for an actual reason and not just "because it's an iPhone". Working in telecommunications for the last 3 and a half years has turned me bitter to almost anybody who uses a phone at all, even myself.

It's cool that you're interested in the sales figures, if that's what Devin was going for he could have titled it "Apple and Samsung reign as smartphone kings" or "Smartphone sales figures" or "Apple and Samsung is close battle/competition" or any number of things... not the current title which is almost 100% speculation designed in a way to make rabid android users click it to see what kind of bullshit is being spouted and conversely rabid apple users who are looking for things to brag about. There's exactly 2 facts in that original post, and neither of them provides any basis to imply that Apple sold more phones than Samsung.

That is all I'm getting at, the title is cheap click-bait which shouldn't be on the escapist of all places.

Fair enough, good points.

If I seemed a little testy it's just that I've always regarded the supposed Apple / Microsoft rivalry as rather lame. I use Windows (8.1! Ha!) for gaming (and consequently, most of my free time) and Apple for work. I have an iPhone which I like. You do not have to be a rabid fanboy to use, like or even prefer Apple products, but even looking at the few posts on this thread, that implication has crept in, most notably in the post between ours.

When I started using Apple computers two decades ago, prevalling opinion was that you were dumb to use Apple products because nobody used them. Now the pendulum has swung the other way, and you're dumb for using Apple products because everyone uses them.

Anyway, apologies if I sounded overly peeved.

No problem, apologies all round from me too, I am just somewhat jaded.

 

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