Microsoft: "We've Lost Our Way" on PC Gaming

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Microsoft: "We've Lost Our Way" on PC Gaming

Microsoft wants to win back PC gamers with Windows 10.

Microsoft doesn't exactly have the best track record with its PC gaming fanbase (anyone remember Games for Windows Live?). It shunned the platform for years in favor of the Xbox, but now, it has seen the error of its ways and wants to win back its PC gamers. "We've lost our way on PC gaming," said Xbox Chief Phil Spencer at GDC this year, as he asked us to give him a second chance.

"Xbox" no longer means consoles, said Spencer. It means "gaming with Microsoft." He said that Windows 10 will consist of a big push into the PC gaming sector, and is commited to building PC exclusive titles utilizing the newly announced HoloLens.

Best of all, PC gamers can look forward to a future where they can interact with their console brethren seamlessly.

"The way forward, then, is in changing how Microsoft thinks about its customers: They're not people who play games on Windows PCs, or tablets, or consoles. They're customers of the Xbox Live service," said Spencer. "That means that games can and should work across multiple devices, with the same friends list and the same high scores, and people should be able to play each other no matter what device they're on."

He also acknowledged that the existing Windows 8 App Store hasn't exactly been a smash hit - even for Microsoft-developed apps - and is looking to rework it completely for Windows 10.

At this point, I think they really should rename "Game Developers Conference" to "PC Developers Conference," considering the plethora of amazing PC gaming news coming from it. It's a good time to be a PC gamer!

Source: Business Insider

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This just sounds like they're trying to make pc users pay for xbox live.

1. This sounds awfully familiar. Remind me: how many iterations of "We really love our PC gamers" have we gotten from them now?

2. Why call it "XBox" if there's no box? ExBox, maybe?

3. I'm not so sure I want to be a customer of the XBox Live service. Tell you what. You show me a decent service that doesn't force me to use the language of the region I'm physically in and allows me to make purchases with a military overseas billing address, and then we'll see.

They keep saying this crap and then they do nothing about it. This is news in the same way that Ubisoft releasing a game in broken condition is news.

HaileStorm:
This just sounds like they're trying to make pc users pay for xbox live.

Thise was my thoughts exactly. They are kidding themselves if they think is gonna get people rallying around their banner. SteamOs is looking like an actually option assuming Valve makes it happen

This is like the FIFTH time they've "recommitted" to PC gaming.
My memory isn't that short, MS. Time to sing a different tune.

Steven Bogos:
"The way forward, then, is in changing how Microsoft thinks about its customers: They're not people who play games on Windows PCs, or tablets, or consoles. They're customers of the Xbox Live service,"

No one is a customer of the Xbox Live service unless they bought an Xbox and have no other way to play online.

They've been saying this shit for years. This is the same sort of bull they were talking about with Games for Windows Live. So not only do they never learn, they don't even remember the last time they did this.

This sounds like a rehash of GFWL thrown in with Xbox live.

Capthca; ups a daisy
Sounds right.

"They're customers of the Xbox Live service"

so... They want us to pay sub fees for things that steam offers for free?

HaileStorm:
This just sounds like they're trying to make pc users pay for xbox live.

Sounds like this is how the "free Windows 10" is coming into play. "Free" with a X-Box Live subscription.

not really good news.

not really bad ether.

not really 'news' in ether event

just the same song and dance from them we've heard before.

I played a GFWL title exactly one time. I started it, went through the pain in the ass sign up; then played for 2 hours until the game crashed and reloaded it to find my save had been somehow corrupted. Never again

Weren't Microsoft talking about "The Cloud" around this time last year?

What happened to that?

I don't understand why Microsoft has been so bad with PC gaming. It's gone from strength to strength in recent years, and has entrenched their de facto OS monopoly quite nicely. So what have they done? Released another console to compete with the PC, paid for exclusive titles to not be on PC, and shut down GFWL, ruining a number of PC games. It's like they're trying to snatch defeat from the jaws of victory. Maybe they've woken up at least. Maybe.

Easiest way to get back on track with pc gaming:

1. Don't fuck with our ability to play games on computers (no subscriptions, no walling things off to the store, no GFWL etc).
2. Makes games (and put effort into ports)
3. Release on Steam
4. Profit
5. Repeat

It's not like they need to reinvent the wheel here; there's already a wildly successful system in place on that platform that supports everything they wanted the xbone to be as far as publisher control is concerned. They can even add in support for that overpriced 3d webcam they call the kinect, if they want, but it just can't be mandatory. If they really wanted to embrace the platform, they'd start letting you use microsoft points with the games they release on steam and allow purchases for the xbone to carryover to your steam or other installation.

It wouldn't hurt if they made some dev tools available to aspiring developers to help them make pc games rather than just going "here's C++, have fun." And while I'm talking pie in the sky stuff, I sure would love to see them add an xbox 360 emulator to windows; considering it already exists as part of the dev kit you'd think it wouldn't be that hard provided you can meet minimum system requirements (what's the point of directx if you have to specialize every installation anyways?).

Let's see the execution of this. It could be alright but odds are the x-box live mentality is going to turn off people like me who have never paid for a subscription service in order to game.

I just want them to ignore PC gaming entirely. Except for DX, it always ends up worse when they get all eager and try to insert themselves everywhere in my gaming experience.

Maybe release some XBone exclusives on PC. On Steam or some other /existing/ store. That's it.

Even if I bought into the load of bullshit they're spewing (for the umpteenth time), they still lost me by saying I'm not a PC gamer but rather an Xbox Live customer in waiting.

No. Fuck you Microsoft. I paid for that shit service for too long when I still used my 360. I have absolutely no plans to pay for it ever again. Nor do I plan to ever suffer it's abysmal quality of service again, even if you make it free.

Callate:

You lost your way? Fine. Great. Then stop trying to lead.

The Molyneux cycle won't work Microsoft. We see your past failing and you have neglected the market while extorting the API under new operating systems containing too much baggage. Last time I think you were really relevant on PC was with Rise Of Nations and AoM: The Titan's Expansion. Rest of it had unnecessary baggage most of the world could not make use out of. You gave your stature on the PC market to Valve, CD Projekt & to a lesser extend EA; now live your decision.

The thing is, big M, PC gaming has gotten to its current, comfortable niche- independent-happy, digital-distribution-friendly, mod-community-supporting- not because of you, but despite you. Occasionally, jumping significant hurdles that were largely there because of you, a trend you do not appear to fully appreciate, given this DirectX 12 thing.

You'd like a piece of this, now? I'm sure you would. Do you understand that it's not your fucking place to come in, now, and try to run the show? Tell us all how it's supposed to be done? Try to force us to do everything through some kind of new marketing pipeline? Make every new indie game compatible with the XBox One controller?

You lost your way? Fine. Great. Then stop trying to lead.

The Lunatic:
Weren't Microsoft talking about "The Cloud" around this time last year?

What happened to that?

Turns out trying to use the U.S. internet infrastructure to due data heavy processing is a terrible idea.

All this interacting with the console gamers and sharing stuff across platforms... i'm telling you, it won't work.. and you all know it... watch out, here comes Global Failure Went Live 2.0 and it has a monthly fee.

I keep re-reading to see where he says "So, here's Killer Instinct. We're so very sorry".

I'm not seeing it, so I'm finding it a bit hard to care.

So .... Halo 5 for PC when?

I'll believe this sentiment when they put a new, core Halo game on the PC. And it has to be a good port, with simultaneous release across all platforms with all the support you would expect in terms of updates the like. Then, and only then will I be willing to believe that they're taking the PC platform seriously.

Words are cheap Microsoft, show us action.

ObsidianJones:
I keep re-reading to see where he says "So, here's Killer Instinct. We're so very sorry".

I'm not seeing it, so I'm finding it a bit hard to care.

Pinky's Brain:
So .... Halo 5 for PC when?

Double indeed!

Linux is the future of PC gaming. The future can't come soon enough.

Hey MS you want to win back PC gamers... stop chaining directX versions to WIndows versions. Hoinestly we figured out long ago the only reason you do this is to create a selling point for the new OS.

Nah Sorry Ms... developers are edging ever so slowly away and now so are gamers.. They've gotten to like open platforms for development and gaming. and Devs

Or maybe you could you know release an OS and stick with it for more than 2 years.

C'mon, Microsoft. The problem isn't a systems problem. Nor it it a services problem. The chief reason consumers think you are clueless about PC gaming is a catalogue problem.

How many dollars are spent on medium-high end gaming rigs every year? I don't have any stats handy, but I'd guess in the hundreds of millions. Whatever the number, I can safely say it's a lot. Where you fail, Microsoft, is that you primarily publish on PC things that are technically games, but target a completely different audience than the ones spending these dollars on gaming rigs. Sure, Hexic, Snap Attack, and Age of Empires: Castle Siege may all be good games, but that's not why we're buying these fancy machines. We want games like Sunset Overdrive, Halo: The Master Chief Collection, and Forza Horizon. We don't want to lose out on exclusives to your own platforms, such as Rise of the Tomb Raider.

Spencer, I truly believe you're trying to increase Microsoft's PC gaming presence. I believe you when you say you want to solve this problem. But until you understand what that problem actually is, in a manner consistent with reality, you won't be able to. Nobody is buying $800+ PCs and complaining there's not enough Sudoku clones in the Windows Store. Bring your AAA games to Windows, do so in a timely fashion, and the dollars will follow.

P.S. Thanks

P.P.S. I know you're afraid of Steam. Since it's not your platform, you don't bring in the same kind of money as from your own stores. But I have an idea. Something you've already done in the past: timed Windows Store exclusives. It worked for Halo: Spartan Assault, now just do it for higher-profile games. Plenty of fans will forego their preference for more gamer-friendly platforms such as Steam for a game they want badly enough, even if they know full well it'll be on Steam later. Those that don't aren't going to jump ship to an Xbox One from their PC or PS4 anyway, so giving it to them on Steam later is purely new sales that otherwise would've been lost.

P.P.P.S. You're welcome

ZiggyE:
Linux is the future of PC gaming. The future can't come soon enough.

Oh, how I would love for that to be true. I gave up on the hope for such a glorious future about 7 years ago, when I too was sure it was coming...

I foresee this will either go two ways;

1- Xbone exclusive titles will get a simultaneous release on PC and console with seamless integration of online compatibility between the two.

2- Microsoft will set up the Xbone so it will stream to a Windows PC so you can play it on your PC. But you will require an Xbone to do this.

Guess which they will chose.

flying_whimsy:

3. Release on Steam

After all this time are you not aware who Microsoft are? They see themselves as the Big Dog that runs the yard, not some midcarder.
The day they do what you want there fully is the day everyone will know they've just given up.

ZiggyE:
Linux is the future of PC gaming. The future can't come soon enough.

Linux is nothing but a vanilla midget who can't draw. Linux wasn't a draw 10 years ago, isn't one now, and certainly won't be in 10 years either.

image

You know what, Microsoft? I'm good. I don't need your "help" with PC games. Every time you try you just end up fucking things up even more. All I ask is for future versions of Windows to be efficient, stable, straightforward and doesn't conflict with older software or try to force bullshit nobody wants down our throat.

Kudos for realizing the Xbox One is a trainwreck and it's too late to win people over, though. Maybe next generation you'll have a console that I'm remotely interested in.

Scars Unseen:

2. Why call it "XBox" if there's no box? ExBox, maybe?

I prefer "XBAX" myself

Louzerman102:

The Lunatic:
Weren't Microsoft talking about "The Cloud" around this time last year?

What happened to that?

Turns out trying to use the U.S. internet infrastructure to due data heavy processing is a terrible idea.

also trying to keep anything secure on the US internet infrastructure is a terrible idea.

Pretty words, like many times before, but I'm not exactly holding my breath in anticipation. Not without something more concrete than words.

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