Deus Ex Mankind Divided Pre-Order System Canceled Following Negative Response

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Deus Ex Mankind Divided Pre-Order System Canceled Following Negative Response

Tiered system of pre-order bonuses met with backlash.

The "Augment Your Pre-Order" program created to drive early sales of Deus Ex: Mankind Divided has been canceled. The program offered choices of rewards to customers, arranged in tiers which would become available as pre-order sales reached pre-determined (and undivulged) targets.

Positioned as an attempt to please consumers by providing a choice of digital rewards rather than the publisher make that choice for them (by dividing them among retailers or having multiple, inflexible packages), Augment Your Pre-Order has had the opposite effect. In a statement on the game's official website, it was acknowledged that the plan had resulted in, "a resounding amount of negative feedback."

With the closing of the program, Square Enix has decided to make all of the content it had offered available to any who pre-order Mankind Divided or purchase a day one copy. Furthermore, the game's release date has been changed to February 23, reflecting the program's final tier offering an early release.

Source: Official Site

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Nope still pissed off, yeah cancelling it was a good move and I'm not as angry, but the fact that the content is STILL only available to pre-orderers or day one buyers is not ok with me, put the content in the game for everyone and then you'll have my forgiveness, at the very least get rid of the "exclusive mission" bullshit, until then, call me when you've released the "Ultimate Edition"

Huh. Thats actually a pretty solid backpedal.

thewatergamer:
Nope still pissed off, yeah cancelling it was a good move, but the fact that the content is STILL only available to pre-orderers or day zero buyers is not ok with me, put the content in the game for everyone and then you'll have my forgiveness

At this point i would only be seriously concerned if there were no pre-release reviews available.

It was a daft idea to begin with, but fair play to them I suppose for cancelling it in light of the feedback, instead of bashing on ahead stubbornly.

I'm glad to hear people taking a stand against that stupid pre-order bullshit. As for me, their pre-order tactics had a negative effect on me, one which makes me not want to purchase the product at launch but instead wait a year or 2

thewatergamer:
Nope still pissed off, yeah cancelling it was a good move and I'm not as angry, but the fact that the content is STILL only available to pre-orderers or day one buyers is not ok with me, put the content in the game for everyone and then you'll have my forgiveness, at the very least get rid of the "exclusive mission" bullshit, until then, call me when you've released the "Ultimate Edition"

Just a note, from multiple past experiences, I've got pre-order and day 1 bonuses up to 2 weeks after a game has been released. The idea that one cannot get these digital items past the first day is a fallacy. I can understand waiting for an Ultimate or GOTY edition (depending on what they call it), but people really do blow the pre-order bonus thing out of proportion, though I dislike the hell out of companies that split bonuses up between various retailers.
I do agree though that the idea of pre-order bonuses is a bit disingenuous and publishers would be better off doing away with the idea of gated pre-order content. I'd suggest to publishers that offering maybe a discount for the DLC pass for preorders would be a better "bonus" for people who wish to go that route. That way people aren't gated from content and still get some form of reward.

Imperioratorex Caprae:

thewatergamer:
Nope still pissed off, yeah cancelling it was a good move and I'm not as angry, but the fact that the content is STILL only available to pre-orderers or day one buyers is not ok with me, put the content in the game for everyone and then you'll have my forgiveness, at the very least get rid of the "exclusive mission" bullshit, until then, call me when you've released the "Ultimate Edition"

Just a note, from multiple past experiences, I've got pre-order and day 1 bonuses up to 2 weeks after a game has been released. The idea that one cannot get these digital items past the first day is a fallacy. I can understand waiting for an Ultimate or GOTY edition (depending on what they call it), but people really do blow the pre-order bonus thing out of proportion, though I dislike the hell out of companies that split bonuses up between various retailers.
I do agree though that the idea of pre-order bonuses is a bit disingenuous and publishers would be better off doing away with the idea of gated pre-order content. I'd suggest to publishers that offering maybe a discount for the DLC pass for preorders would be a better "bonus" for people who wish to go that route. That way people aren't gated from content and still get some form of reward.

Even so, I still hate any type of content that is not available to people because they had the audacity to not have 60$ US lying around on day-one, personally I have never had that expierience, pre-order or day one exclusives have always stayed exclusives until they release them as DLC for 5$ or give them in the ultimate edition, at least in my expierience, the back-peddling is a good thing absolutely but I would much rather see pre-order bonuses just die out completely, at least when it comes to sections of the game, offer a discount on the game if you pre-order or maybe a discount on DLC as opposed to removing missions or skins in order to incentivize it, if they just did away with the exclusive mission I would be fine with it, skins aren't a massive deal but a mission cut out of the game that will only be available to those who pre-ordered or bought it on day one? I am not ok with that

Can someone please explain to me why everyone was so pissed off about this?

I'm always pleased to hear when customers refuse to sit back and let companies pull stunts like this (and see it actually get results), which seems to be a thing happening more often lately? So are the companies trying to find new ways to screw the customers over or are the customers finally tired of being screwed, or is it a little bit of both, or am I just imagining things?

Good on Square for back pedaling and making it all available rather than taking the ball and going home (making nothing available, except the lowest tiers), perhaps maybe we're one step closer to them reconsidering trying to do things like this again in the future?

-------------------------

Zacharious-khan:
Can someone please explain to me why everyone was so pissed off about this?

Zacharious-khan:
Can someone please explain to me why everyone was so pissed off about this?

SE was seeing it as choosing what perks you can get while customers were seeing it as what perks will be blocked off to them instead. Considering some of the higher stuff was story based content it was pissing people off. Basically it boils down to "you will lose a limb in a fight, you just get to choose what limb you lose.

Good Squeenix. Good. More of this reasonable behaviour from you, and maybe you'll be let back in from the cold, wet, rainy yard.
Hehe, I see they did originally intend to release the game four days late for non-preorders. Tail firmly between the legs, squeenix.

Imperioratorex Caprae:

thewatergamer:
Nope still pissed off, yeah cancelling it was a good move and I'm not as angry, but the fact that the content is STILL only available to pre-orderers or day one buyers is not ok with me, put the content in the game for everyone and then you'll have my forgiveness, at the very least get rid of the "exclusive mission" bullshit, until then, call me when you've released the "Ultimate Edition"

Just a note, from multiple past experiences, I've got pre-order and day 1 bonuses up to 2 weeks after a game has been released. The idea that one cannot get these digital items past the first day is a fallacy. I can understand waiting for an Ultimate or GOTY edition (depending on what they call it), but people really do blow the pre-order bonus thing out of proportion, though I dislike the hell out of companies that split bonuses up between various retailers.
I do agree though that the idea of pre-order bonuses is a bit disingenuous and publishers would be better off doing away with the idea of gated pre-order content. I'd suggest to publishers that offering maybe a discount for the DLC pass for preorders would be a better "bonus" for people who wish to go that route. That way people aren't gated from content and still get some form of reward.

this was about 5 years back, so maybe policy has changed since then, but I can attest to the fact that I was able to get a pre-order code from a gamestop employee a week after release with no pre-order.

It's funny how people are willing to get up in arms over things like this, but if exclusive content is offered for, say, the Playstation, like an extra mission or something, then not as many seem to care. It's only when you attach the word 'pre-order' that mobs start reaching for their pitchforks in such a massive quantity such that a company like Square-Enix backs down.

This kind of thing isnt even what drove me away from preorder... I have just been burnt by too many games like Evolve... shelled out $60 on a preorder and got less than 4 hrs of fun out of the game before I had just done everything. nowadays with AAA I wait to hear that the game is actually worth a shit before I spend my $

thewatergamer:

Even so, I still hate any type of content that is not available to people because they had the audacity to not have 60$ US lying around on day-one, personally I have never had that expierience, pre-order or day one exclusives have always stayed exclusives until they release them as DLC for 5$ or give them in the ultimate edition, at least in my expierience, the back-peddling is a good thing absolutely but I would much rather see pre-order bonuses just die out completely, at least when it comes to sections of the game, offer a discount on the game if you pre-order or maybe a discount on DLC as opposed to removing missions or skins in order to incentivize it, if they just did away with the exclusive mission I would be fine with it, skins aren't a massive deal but a mission cut out of the game that will only be available to those who pre-ordered or bought it on day one? I am not ok with that

I totally agree with the gating of content by pre-order (skins notwithstanding) is very anti-consumer. I'm just saying that its been my experience that the content has been available post-day 1. But yeah as I said removing the non-cosmetic content gating would behoove publishers and gain a lot more customer goodwill.

martyrdrebel27:

this was about 5 years back, so maybe policy has changed since then, but I can attest to the fact that I was able to get a pre-order code from a gamestop employee a week after release with no pre-order.

I have had it quite recently with Arkham Knight for PS4, got it about a week post-release and still received the Harley Quinn missions which really wouldn't have bothered me if I didn't get it considering the quality was REALLY lacking in that content. I forget where I bought it but it wasn't Gamestop... probably Best Buy or Target.

OT: I said it in a previous post and I'll reiterate - Gating content that is not cosmetic is a poor choice by publishers, even if the content is less than stellar, no one should be cut out of getting it for the same price (free) as someone who put money up for the game before it was released. However, offering discounts on DLC or DLC Passes for preorders is less anti-consumer and a bonus that doesn't harm consumers and is much more wallet friendly to those who have the disposable income to pre-order games/buy them on day 1.

I'd like to propose to game enthusiasts who dislike the current pre-order practices to offer consumer friendly solutions that would benefit people who preorder without gating non-day 1 adopters from non-cosmetic content. Aside from my discounted DLC/Season Pass idea, what would you folks consider a decent pre-order bonus?

In other words, they were going to make all of this to begin with and were just trying the tiered thing to drive more pre-orders? Color me surprised. This is the first I heard about it (why yes, I have been living under a rock), but it sounds like the usual square error of trying to copy something else that's had success at making money but ultimately failing to understand why (in this case, kickstarter goals).

What is going on with the Japanese game companies? First square shoves its head up its own ass and starts eating its shoes, then Konami basically gives everyone the middle finger before going off and making Pachinko machines. Nintendo's transgressions of not having splitscreen multiplayer in Splatoon and the whole amiibo thing look pretty tame by comparison.

captcha: mumbo jumbo. Sort of speaks for itself, doesn't it?

martyrdrebel27:

Imperioratorex Caprae:

thewatergamer:
Nope still pissed off, yeah cancelling it was a good move and I'm not as angry, but the fact that the content is STILL only available to pre-orderers or day one buyers is not ok with me, put the content in the game for everyone and then you'll have my forgiveness, at the very least get rid of the "exclusive mission" bullshit, until then, call me when you've released the "Ultimate Edition"

Just a note, from multiple past experiences, I've got pre-order and day 1 bonuses up to 2 weeks after a game has been released. The idea that one cannot get these digital items past the first day is a fallacy. I can understand waiting for an Ultimate or GOTY edition (depending on what they call it), but people really do blow the pre-order bonus thing out of proportion, though I dislike the hell out of companies that split bonuses up between various retailers.
I do agree though that the idea of pre-order bonuses is a bit disingenuous and publishers would be better off doing away with the idea of gated pre-order content. I'd suggest to publishers that offering maybe a discount for the DLC pass for preorders would be a better "bonus" for people who wish to go that route. That way people aren't gated from content and still get some form of reward.

this was about 5 years back, so maybe policy has changed since then, but I can attest to the fact that I was able to get a pre-order code from a gamestop employee a week after release with no pre-order.

I was able to pick up Metal Gear Solid 5's Day One edition about a week ago and could grab the bonus stuff for that with zero issue.

I'd think a lot of the extra backlash is not just because it's the usual pre-order bullshit, but rather from the way they advertised it. Like it was some cool hip thing they were giving us.

LordLundar:

Zacharious-khan:
Can someone please explain to me why everyone was so pissed off about this?

SE was seeing it as choosing what perks you can get while customers were seeing it as what perks will be blocked off to them instead. Considering some of the higher stuff was story based content it was pissing people off. Basically it boils down to "you will lose a limb in a fight, you just get to choose what limb you lose.

No one who preordered was going to be locked out of the exclusive game mission they were advertising, that's why SE had a generic green bar without any actual hard numbers or milestones to reach the next level. The mission wasn't part of the "augment system" so everyone got it as long as they preordered.

This whole thing was just the standard preorder bonus nonsense with the illusion of an unlock system stacked on top, there is no way in hell they are going to advertise exclusive content and then not give it to anyone because, "oops you guys didn't preorder enough copies, so we are just going to take this content we already spent time and money creating and just never release it." Even SE isn't that stupid, it would be a PR nightmare.

Even the augmenting stuff was just pointless nonsense hiding the fact that this was just 99% standard pre-order bonus content. The only actual choices that locked you out of other options was picking one of three bonus skins, and choosing whether you wanted an art book or a soundtrack bonus.

The stupidest part in this whole thing is just how bad it looked at first glance, sure, the tier stuff was an obvious ruse, and the only I game content you actually locked yourself out of by "augmenting" your preorder was which of 3 bonus skins you wanted, but the first impression made the whole thing look terrible.

While hyperbole and misinformation was rampant among critics, the actual core of this promotion was still stupid, and kind of deceptive, so I'm glad to see Square-Enix pulled their head out of their ass and killed this thing way before launch.

Good.

That 'augment your pre-order' thing was bullshit and kept me from even buying the game on release, let alone pre-order.

Good to see not every company is tone deaf and just keeps doing things because they can.

I'm looking at you Ubisoft and Konami.

Despite corporate belief, you get more sales if you include all of the content in the game rather than waving it in front of people as an incentive to purchase and barring it from the rest of us. Those people you are holding the content from would have purchased the game anyway, so holding it back from them will only make them mad and will even drive off sales.

As I've said before I can't wait for the previous generation to die in a ditch. Once they are gone actual gamers will be able to step in and actually do something that gamers want.

LordLundar:

Zacharious-khan:
Can someone please explain to me why everyone was so pissed off about this?

SE was seeing it as choosing what perks you can get while customers were seeing it as what perks will be blocked off to them instead. Considering some of the higher stuff was story based content it was pissing people off. Basically it boils down to "you will lose a limb in a fight, you just get to choose what limb you lose.

But it's not like that was going to be locked off permanently, right? I mean it was basically free dlc. Steam did similar thing with borderlands 2 if I recall correctly. I'm usually on the side of outrage but this I just don't get.

They responded to the critics its a victory but preorder cuture is an questionable thing but you know i'll probally wait for the game of the year version.

Imperioratorex Caprae:
I'd like to propose to game enthusiasts who dislike the current pre-order practices to offer consumer friendly solutions that would benefit people who preorder without gating non-day 1 adopters from non-cosmetic content. Aside from my discounted DLC/Season Pass idea, what would you folks consider a decent pre-order bonus?

Why? Seriously, why? Why does preordering have to entail some kind of "special snowflake" status?

Here's my proposal: remove all pre-order bonuses. Period. Pre-orders made sense where copies of something were potentially limited. This still happens with console launches and a very limited number of games (usually specialist imports that are likely to be in small numbers, I intend to preorder SAO Lost Song for precisely that reason) but for the vast, vast majority of games there is ZERO reason to pre-order as far as the consumer goes.

The entire reason for them gating content as a pre-order bonus is to try and get more people to pre-order which SOLELY benefits them as a business; because as a consumer there is no longer any actual 'need' to preorder. Its a fundamentally anti-consumer thing that only serves to benefit businesses by giving them guaranteed day 1 sales.

On topic: Good. Was a mindblowingly stupid idea as it was. Now can we please get to work on killing off retailer-specific preorder bonuses now? Thanks.

thewatergamer:
*snippus ex:a post edited* at the very least get rid of the "exclusive mission" bullshit, until then, call me when you've released the "Ultimate Edition"

Agreed.

The boosts to starting equipment feel like cheating and I can take or leave the cosmetics.
They don't really feel like content, more an optional extra, but a mission?
Not the sort of thing anyone likes to see being held back.
That still rankles.

Abandoning the preorder mess, well, that is the right move to make, got to acknowledge it.

You can kind of see the logic that led to them trying it which I'm sure came from noticing the success some kickstarters have in unlocking stretch goals and then trying to marry it with the concept of building loadouts.
All on paper (or the whiteboard) it must have looked sleek and attractive.
In the cold light of day it's just another idea that should have got the marketing team a rolled up newspaper on the nose.

Zacharious-khan:

LordLundar:

Zacharious-khan:
Can someone please explain to me why everyone was so pissed off about this?

SE was seeing it as choosing what perks you can get while customers were seeing it as what perks will be blocked off to them instead. Considering some of the higher stuff was story based content it was pissing people off. Basically it boils down to "you will lose a limb in a fight, you just get to choose what limb you lose.

But it's not like that was going to be locked off permanently, right? I mean it was basically free dlc. Steam did similar thing with borderlands 2 if I recall correctly. I'm usually on the side of outrage but this I just don't get.

yes

however, at that point it kind of defeats the point of preordering

they burned a lot of people with the first deus ex (hr) splitting a bunch of stuff up and then later on just selling the entire goty for a discounted price

like, here's these people who bought this game early, and they don't get the entire thing because they're all retailer split, and then later they gotta pay for the other stuff for extra money, and then they release the entire package for less than what they spent

unless it's a multiplayer game, a swag edition bundle (and if you're keeping it for a collection, you wouldn't open the box anyway), or you're a reviewer/streamer, there's no reason to buy day one or even day twenty anymore unless you're at the point in your life where you still believe santa's real

Publishers may eventually learn that any scheme to increase pre-orders is going to make a lot of very vocal people mad. It's weird, I don't doubt this game is going to be good myself. Square Enix has a pretty solid record so far as game releases are concerned, for the most part. I think they should have some good will left after the last game to be honest. But, publishers just need to learn that pre-orders are, for the most part, completely frowned upon. Too many people have been burned by this point, even if Square Enix themselves have not done a whole lot of the burning.

I'll just wait for the Director's Cut. No point in buying the game twice for the complete experience. I pre-ordered last time and got screwed over by Square-Enix and Eidos Montreal.

Translation: This scheme failed to give us all of the money for something that nobody has played yet.

I'd like to know why they thought this was a good idea.

amazing. never thought i will read something like this.
im still not sure if i ever will get it on day one. too many games come out early next year im eager to play. mirrors edge 2, resi zero, rise of the tomb raider (when ever this will be released for pc) and this game. but since they have released a directors cut edition for HR, i think i just wait for this version. maybe they will make some changes as well as they did with HR.

Don't care, I'll still buy this game as a complete edition and with a discount and in any other way =)

Still shit because instead of, I don't know, giving pre-orders the PRE-ORDER BONUSES they have to try and get one last dig. You whiney fuckers don't get all this cool stuff for free, only the walking wallets that were encouraging our shit practices do. Well fuck you too Squinex, better games are coming out anyway.

thewatergamer:
Even so, I still hate any type of content that is not available to people because they had the audacity to not have 60$ US lying around on day-one,

Dude, the release date is Feb 23. If you can't put together 60$ in 5 months... well, I don't know what to say. In that case you're probably 12 and waiting on an allowance. Pre-orders are typically out 4-6 months (if not longer) before a release. If you know you're going to want the game then you have plenty of time to scrap up 60$ and hell, even if you didn't, most stores (like gamestop) allow you to pre-order with as little as 5$. You can then pick up the game weeks after the release and still get the bonuses. If you're an adult, saying money is the issue is a load of crap. You have more than enough time, even on the most limited budgets, to get your shit together. If you want the bonuses take the coins you find in your couch, go to gamestop, and preorder.

I don't understand people who complain about preorder bonuses. You have more than enough time to save up the money, even to read pre-release reviews, and still get your bonuses. Anyone who doesn't take advantage of this does so at their own fault.

Sarge034:
Still shit because instead of, I don't know, giving pre-orders the PRE-ORDER BONUSES they have to try and get one last dig. You whiney fuckers don't get all this cool stuff for free, only the walking wallets that were encouraging our shit practices do. Well fuck you too Squinex, better games are coming out anyway.

What in the world are you talking about? They said they're giving the bonuses to everyone who pre-ordered, everyone who wants to pre-order from now on, and to everyone who buys it on day 1. Did you not read it, or not understand it?

EDIT: "Walking wallets"? Preorders don't cost anything EXTRA, they're the exact same price they are a month after release. Have you EVER bought a game at full price? Oh, you must be a walking wallet then I guess. Your insults make absolutely no sense.

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