E3 Live is a New Open to the Public Event at E3

E3 Live is a New Open to the Public Event at E3

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The Entertainment Software Association has announced E3 Live - a new open to the public event that will let gamers play some of the same games being shown on the show floor.

The Electronic Entertainment Expo, or E3 as it's known, has always been an industry-only event. Unlike conventions like PAX, there are very few ways for a gamer who doesn't work in the industry to attend. But this year, the Entertainment Software Association is holding a brand new event that will be open to the public at E3. That event is named E3 Live (not to be confused with EA Live).

E3 Live will be a separate event held at LA Live, just down the street from the LA Convention Center. It will begin the evening of Tuesday, June 14, and will run through Thursday, June 16.

ESA President and CEO Mike Gallagher described the event, saying that it will, "give consumers the opportunity to play the latest games, interact with industry personalities, buy the most sought-after collectibles, and engage other gamers in their favorite games."

A number of companies have already committed to participate, with more expected to be added and announced before the event. So far, the list includes all of the following:

  • Alienware
  • Facebook/Oculus
  • Frito-Lay
  • HTC Vive
  • Loot Crate
  • Monster
  • Twitch
  • Ubisoft
  • Warner Brothers Interactive Entertainment

If you want to attend, you have to be at least 17, and you need to register for tickets. They're free, and will be distributed on a first-come, first-served basis. Anyone who attends will also get tickets to see "Pokemon: Symphonic Evolutions," which features a live orchestra playing the music from the iconic Nintendo series.

It's not surprising to see E3 reaching out to gamers, especially in light of EA pulling out of the show. It signals that they might be looking to shake up perception of the event, or just try to entice companies that might be thinking about leaving to participate in a slightly different way. Either way, it's not like E3 is going away anytime soon.

If you want to attend E3 Live, you can register at this link.

You can get more information about the event over at the official E3 Live site.

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Yes, because the majority of people commenting on Youtube, twitter, twitch and other sites are not considered press/media, but are rapidly becoming the primary way people get information on games.

This =publicity.

E3 would like this, to make them relevant again, and also make them money from publishers and the public who wanna do this.

Cant wait to see what games Frito-Lay and Monster are making.

Saelune:
Cant wait to see what games Frito-Lay and Monster are making.

Goddamit! Now I'm getting flashbacks from 83'! (when Kool-Aid and the Cookie Monster had their own games)

I...don't get it. Some obscure, one-off, localised event for the filthy public to get their mitts upon? With all the manufactured hype around E3, i can see people being respectful and kind to all the others willing to get a limited invite.

Huh..EA just went and did the whole "own treehouse with blackjack and hookers" thing. That's certainly arrogant, but par of the course for them i guess.

One other thing; "...interact with industry personalities..." Erm, what? Who? Why? Are there any in the AAA industry that people look up to or even know about? I don't follow these things too well, so am clueless on the matter. Perhaps they have Peter Molyneux in a cage, swigging from cheap brandy as passers by cautiously ask him "what went wrong, dude?" from a safe distance.

Xsjadoblayde:
I...don't get it. Some obscure, one-off, localised event for the filthy public to get their mitts upon? With all the manufactured hype around E3, i can see people being respectful and kind to all the others willing to get a limited invite.

Huh..EA just went and did the whole "own treehouse with blackjack and hookers" thing. That's certainly arrogant, but par of the course for them i guess.

One other thing; "...interact with industry personalities..." Erm, what? Who? Why? Are there any in the AAA industry that people look up to or even know about? I don't follow these things too well, so am clueless on the matter.

they're gonna need a lot of tomatoes for the ubisoft segment

weirdee:
they're gonna need a lot of tomatoes for the ubisoft segment

Hehe! That's a terrible waste of food, what about sponges soaked in cat urine? Though, personally i'd leave the honours to anybody else for such an activity. :)

You had me at tickets for "Pokemon: Symphonic Evolutions"...

Other than that, can I buy those tickets separably?

It's been a while since I read a about one of these public E3 events, but I thought the plan was to let the press have a few days at E3 and then the general public would get a couple days at the convention center floor. This seems like a cheaper imitation of that idea.

Either way, I wonder how the brands will change their marketing strategy for a direct interaction with the public. (Bonus points to which ever company screws up and makes a great new scandal for us to read about!) If I do look for someone's opinion of a game these days, they are usually not considered professional critics but have a decent online reputation. Then there's the word of mouth from the average Joe that will spread through social media like a fire in a gasoline-soaked fireworks factory. I sense the swag will be strong with this one (and maybe demos running on $3000 PCs).

I guess it's good that people (who can afford the time and travel expenses for where ever they come from) can try the VR systems back to back. Depending on the attendee to demo booth ratios of the two events, the lines might not be as long as at E3. (Not holding my breath on that, though.)

CaitSeith:

Saelune:
Cant wait to see what games Frito-Lay and Monster are making.

Goddamit! Now I'm getting flashbacks from 83'! (when Kool-Aid and the Cookie Monster had their own games)

I remember seeing games staring Chester Cheetah and the Cool Spot (the early 90's 7-Up mascot) in the Sega Genesis aisle at rental stores. I wish ad mascot games died with those, but then we recently got 360 games staring creepy burger monarchs.

 

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