Sony Pictures Chairman on Ghostbusters Reboot "Haters" : "It's The Greatest Thing That Ever Happened"

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Sony Pictures Chairman on Ghostbusters Reboot "Haters" : "It's The Greatest Thing That Ever Happened"

Sony Pictures Entertainment chairman Tom Rothman wants more Ghostbusters "haters," saying "it's the greatest thing that ever happened."

In an interview with The Hollywood Reporter, Sony Pictures Entertainment chairman Tom Rothman talked about a number of things - Spider-Man, global marketing, animation. And, of course, the upcoming Ghostbusters reboot. In that part of the conversation, Rothman shares his take on critics of the film, asking for "more haters to say stupid things."

"I thought we needed a more global focus, because that's where the growth area is. And we have to invest a lot high up in the funnel, meaning earlier in the development process," he began, in response to a question about his strategy. "The studio may have had a hard run, but there were and are tremendous assets in our IP. It's a misnomer and a myth out there that Sony doesn't have IP. Ghostbusters is going to come out in a month, and [that's part of Sony's IP]."

When asked about how he thinks "online bashing" will impact the reboot, Rothman said: "It's the greatest thing that ever happened. Are you kidding me? We're in the national debate, thank you. Can we please get some more haters to say stupid things?"

The first official trailer for the reboot released in March, and is currently the 9th most disliked YouTube video ever, beaten out by the likes of Justin Bieber's "Baby" and the Call of Duty: Infinite Warfare reveal trailer.

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I've always said having the most dislikes of any YouTube video is just as good as having the most likes. I mean a Youtube channel I created 30secs ago is just as good as PewDiePie's right?

Seriously though, I think Mr. Rothman is wildly over-estimating how much cash being so hated is going to generate. What, are all the 'haters' gonna' stick it to the man by actually seeing the movie?!
I think its wrong to see just about everyone saying they're not going to see the movie as proof positive everyone is going to see the movie.

Here is a thing to say: I will not even hate-watch that movie.

This image is the first thing that came to my mind when reading this.
image

I highly doubt someone will go see a movie just because they can click the 'dislike' button

Yeah, the movie that my company is funding is like totally the greatest thing ever and you should go see it right now and make me money! I mean, backyard Olympic pools don't pay for themselves, and if you don't want to line an asshole companies pockets with your hard earned cash so you can see a cold calculated piece of shit wearing a beloved franchise like a mask, well your just a misogynist!

Either the chairman of sony is a lying sack of shit desperately trying to cull the negativity of his garbage production to try to make money off of it, or he's actually stupid enough to think that the ghostbusters reboot is going to be some amazing piece of timeless cinema that will blow the original out of the water, and people just don't like it because "women", I'd find either believable

Look I know a lot of people hate that its all female and hate that its a reboot and blah blah blah... But does anyone else not like it because the trailer just didnt look funny? I have no problem with what they did to the franchise or who they cast... it just doesnt look funny and that is my problem with it.

Devin Barker:
Look I know a lot of people hate that its all female and hate that its a reboot and blah blah blah... But does anyone else not like it because the trailer just didnt look funny? I have no problem with what they did to the franchise or who they cast... it just doesnt look funny and that is my problem with it.

This is my biggest issue. I couldn't give a shit about the gender of the cast. But this cast, what we've seen of the movie, just doesn't look good. Ghostbusters was successful by and large by its cast, the deliver and dry humor was a big piece of what I liked about it. So far I'm not seeing it here, with a little more focus on "lol panics and screaming and slapstick". Physical humor, I guess I'd say. And it doesn't seem to do that very good either.

Who knows though, maybe the trailer cutting crew was just absolute shit at their job. Its not gotten my interest for theatrical release, but maybe I'll torrent it a few months on. And if its any good, then I'll go see the inevitable sequel in theaters.

Hey Tom, remember that Deadpool movie you didn't want to make and thought no one else wanted to see?
and Fan4stic that you rushed into production so you wouldn't lose the rights?
and who was it that decided Ted was a dumb idea?
and let us not forget who campaigned against James Cameron's Avatar.

that's right Tom, those were the things you did, so yeah Fuck you Tom, your opinion is worthless and I have no idea how you still get work you are quite possibly the worst person to go to for a worthwhile opinion when it comes to genre movies

Fhqwhgod:
Here is a thing to say: I will not even hate-watch that movie.

This is a behavior I don't understand, the hate watch. This guy actually has a point with it. I mean EVERYONE complains about Michael Bay but his movies make really good profits. Especially, the extremely hated Transformers... soon to release Part 5, and part 7 is greenlit. For all the rage, people still show up to watch Michael Bay movies which means you are voting FOR him with your wallet.

The hate watch is amazing consumer behavior. I don't spend my money on things I don't like or simply even don't approve of. How someone can pay to go see a movie they hate is beyond me. I would just be pissed for 2 hours and that doesnt sound like a good value. I can be pissed for free or go spend money to do something that takes my mind off of it. But to spend money to have it shoved in my face for two hours? I don't get that behavior.

But many people do it so, it wouldn't surprise me if he is right and this movie does awesome at the box office.

Keep in mind that this is coming from Tom Rothman, formerly of Fox Studios. Just to give a refresher course here is Midnight's Edges take on his history.
https://www.youtube.com/watch?v=sP0A-NntFU4
Yeah this guy is that bad. He is a parade of bad decisions. And this "Outrage" approach to marketing finally got him canned from Fox after Fan4stic.

So no. Sony is not celebrating all the outrage and bad press. This article is Rothman blame shifting in order to protect himself. He is a master of that.

Zenja:

Fhqwhgod:
Here is a thing to say: I will not even hate-watch that movie.

This is a behavior I don't understand, the hate watch. This guy actually has a point with it. I mean EVERYONE complains about Michael Bay but his movies make really good profits. Especially, the extremely hated Transformers... soon to release Part 5, and part 7 is greenlit. For all the rage, people still show up to watch Michael Bay movies which means you are voting FOR him with your wallet.

The hate watch is amazing consumer behavior. I don't spend my money on things I don't like or simply even don't approve of. How someone can pay to go see a movie they hate is beyond me. I would just be pissed for 2 hours and that doesnt sound like a good value. I can be pissed for free or go spend money to do something that takes my mind off of it. But to spend money to have it shoved in my face for two hours? I don't get that behavior.

But many people do it so, it wouldn't surprise me if he is right and this movie does awesome at the box office.

Bay makes embarrassing popcorn movies that people will guilty watch. But he doesn't typically stand up and accuse his primary fanbase of being racists or sexists for not liking his movies. Rothman is the fool that led Fan4stic. You remember the "You're all racist" approach to selling the film to its target audience?

Sorry, but I'm with the AVGN on this. I'm simply not going to watch it. That's how I treated Disney's The Force Awakens.

Yeah this doesn't suprised me since they only cared about the profit/ attention than the actual quality of the product.

Zenja:
This is a behavior I don't understand, the hate watch. This guy actually has a point with it. I mean EVERYONE complains about Michael Bay but his movies make really good profits.

I see people complaining about Bay movies but not hating them with a passion.

But he doesn't typically stand up and accuse his primary fanbase of being racists or sexists for not liking his movies.

This is also a major factor since he doesn't give a fuck about what others think and goes around poking the hornets nest.

Well, atleast he's not trying to spin it.

Silentpony:
I think its wrong to see just about everyone saying they're not going to see the movie as proof positive everyone is going to see the movie.

Yeah, but they are gonna go see the movie. All those critics on Youtube that are making a big stink over it? Yeah, they're gonna go see this, just for the sake of being able to make a video about how truly bad it is. It's a giant media event, and you can bet everyone wants to get involved. It's what they're already doing with the tons of videos on how it looks like shit.

It'd be nice if no one went to see this piece of crap, but we both know everyone will get involved in the feeding frenzy of ripping it to bits. And that alone is going to earn it a billion dollars.

So yeah, the dude is right -- The amount of hate this movie is getting will ultimately help it break the box office, more so then if people were indifferent or even moderately excited.

I wonder if he'll still have that shit-eating grin when the numbers come in.

Then he'll just blame the movie's lack-luster performance on sexism in the internet nerd culture.

Casual Shinji:
SNIP

Oh I sincerely doubt YouTube critics are gonna hate-fuck this movie SO much that it turns a profit. It has hype, sure. But actually financial stability? Hardly.

The heedless arrogance of this jackass beggars belief. Here he's nakedly gloating about the PR of Sony Inc. hijacking "the national debate" with more of the playground-style "girls vs. boys" antagonism that passes for ideology in this sorry decade, and he thinks it's the Greatest Thing Ever. And no doubt plenty of idiots will still be lining up to pay their tithes to the great cause of his bottom line.

I had no interest in this rehash to begin with, as even the sequel to the original classic was pretty disappointing. But now I truly believe it's a moral imperative not to reward the utterly cynical demagoguery that they're peddling here with one dime.

faefrost:

Zenja:

Fhqwhgod:
Here is a thing to say: I will not even hate-watch that movie.

This is a behavior I don't understand, the hate watch. This guy actually has a point with it. I mean EVERYONE complains about Michael Bay but his movies make really good profits. Especially, the extremely hated Transformers... soon to release Part 5, and part 7 is greenlit. For all the rage, people still show up to watch Michael Bay movies which means you are voting FOR him with your wallet.

The hate watch is amazing consumer behavior. I don't spend my money on things I don't like or simply even don't approve of. How someone can pay to go see a movie they hate is beyond me. I would just be pissed for 2 hours and that doesnt sound like a good value. I can be pissed for free or go spend money to do something that takes my mind off of it. But to spend money to have it shoved in my face for two hours? I don't get that behavior.

But many people do it so, it wouldn't surprise me if he is right and this movie does awesome at the box office.

Bay makes embarrassing popcorn movies that people will guilty watch. But he doesn't typically stand up and accuse his primary fanbase of being racists or sexists for not liking his movies. Rothman is the fool that led Fan4stic. You remember the "You're all racist" approach to selling the film to its target audience?

Gatlank:

Zenja:
This is a behavior I don't understand, the hate watch. This guy actually has a point with it. I mean EVERYONE complains about Michael Bay but his movies make really good profits.

I see people complaining about Bay movies but not hating them with a passion.

Insulting the audience is a fair point, but I haven't seen them do that yet. I see others doing that and Sony indirectly encouraging it or simply seeing it as publicity as in this article. As for Bay, I see plenty of actual hate and contempt for him and his movies. I still havent seen all of the Transformer movies because I legitimately don't care. People who hate what he did to the franchise still complain about it to this day and everyone has seen all the movies. Whether you like em or hate em. I have seen the first one and I grew up with Transformers and I think Michael Bay did the franchise a service by improving the lore. (I know what he did with the second one and I still think that)

Ninja Turles, he actually did a fair job at recreating the cartoon that I loved as a kid. Out of the Shadows even more so. I will agree that there was a couple inappropriate moments (sexually charged) for a kids movie, but that is the only grievance I have. They were faithful to the source material. And where they deviated, was minor and not detrimental to the characters or the lore. I outgrew the Turtles because it is a shit property with crappy lore that only 8 year old could love with its overabundance of stereotype character building and terrible good guys vs. bumbling idiot villains story structure.

People go out of their way to bash Bay when he really has a good work portfolio. He didn't create Transformers but is getting bashed for trying to improve their crappy lore. He didn't create the Ninja Turtle but he is getting bashed for trying to stay true to their bad lore. The guy can't win. People love to hate him. As someone who doesn't really have interest in these movies but loved Ninja Turltes as a kid, and thought Transformers was a dumb story with cool toys as a kid, he hasn't done a bad job. Yet the hate he gets is enormous.

TLDR: Fair point on insulting your audience, although that didn't happen in this article. I think a lot of people "hate watch" Michael Bay. I could agree with "like his movies but lie about it and say they hate them" if that is what you are implying. EIther way people non-stop complain about his movies but he can make lines form and studios rich at the box office.

Casual Shinji:
Well, atleast he's not trying to spin it.

Silentpony:
I think its wrong to see just about everyone saying they're not going to see the movie as proof positive everyone is going to see the movie.

Yeah, but they are gonna go see the movie. All those critics on Youtube that are making a big stink over it? Yeah, they're gonna go see this, just for the sake of being able to make a video about how truly bad it is. It's a giant media event, and you can bet everyone wants to get involved. It's what they're already doing with the tons of videos on how it looks like shit.

It'd be nice if no one went to see this piece of crap, but we both know everyone will get involved in the feeding frenzy of ripping it to bits. And that alone is going to earn it a billion dollars.

So yeah, the dude is right -- The amount of hate this movie is getting will ultimately help it break the box office, more so then if people were indifferent or even moderately excited.

I agree, AVGN even got bashed for saying he refused to have anything to do with it. Even not covering it, makes you sexist a big deal.

Will that change the fact that the trailers and ads are cringe worthy?

I mean, it's one thing to have haters when your product is actually good...

How did the moron from Fox get his new job? How did he have sex/blackmail to get into a position of power? I have been trying to figure out why this movie looks so bad.

Now I know, and depressingly it makes sense.

Well, he certainly has a point about all the publicity it's generated. And it's true that many of even the most vocal critics will go see it, if only to confirm their own "this is gonna suck" thoughts.

But "this isn't funny", though you may disagree, isn't a stupid thing to say when analyzing the preview of a comedy film (referring to what is blatantly a preview as a trailer, on the other hand...). And how on Earth is "Sony doesn't have IP" a misnomer? Does he even know what that word means?

Silentpony:

Casual Shinji:
SNIP

Oh I sincerely doubt YouTube critics are gonna hate-fuck this movie SO much that it turns a profit. It has hype, sure. But actually financial stability? Hardly.

The thing is, I don't see this going any different than the Transformers movies or Pixels; All movies that looked like shit, but that the critics went to see anyway, in order to make critical videos about them. It's the same story over and over again.

That's not even mentioning that it'll probably make its money back on the name alone.

I expect this to do decently enough it's first week. It will then have a numbers crash on relative par to Batman v Superman (a movie everyone was saying looked like shit before hand).

This is just more of the bullshit notion that no press is bad press. He's looking at all of this as free marketing. It might get a few people to go see it out of curiosity, but in the end, only teh quality of the movie is going to determine if the film has any long term success.
And I don't expect this to be a good enough movie to become a success.

Zenja:
[quote="Fhqwhgod" post="7.939778.23699676"]
This is a behavior I don't understand, the hate watch. This guy actually has a point with it. I mean EVERYONE complains about Michael Bay but his movies make really good profits. Especially, the extremely hated Transformers... soon to release Part 5, and part 7 is greenlit. For all the rage, people still show up to watch Michael Bay movies which means you are voting FOR him with your wallet.

Regarding the hate-watching for a moment, I attribute it partly to excess disposable income and partly to culture; I mean, I don't know many people in the so-called 'general audience' for anything that hate-watch stuff. Either it's going to be fanboys who just can't break away from franchise loyalty or it's Internet culture stemming from Youtube critics, who are usually louder about their opinions (and less so about their actual critiques) and yet they go see the movies, because that's their job.

In regards to Bay, though, outside of the fact that he makes innocuous and easily digestible movies (even if you hate them, there will be at least a sequence that will justify paying the ticket price for the big screen), you shouldn't underestimate child audiences. Transformers is a merchandising empire. Ghostbusters has merchandising, but it was been mostly AWOL for something like 30 years. Transformers didn't become huge again until Bay stepped in '07, but they had been around on TV and in the toy shelves consistently. A lot of people see Bay's Transformers simply because they have kids.

Actually watched that trailer on YT and noted 22,440 Upvotes 105,686 Downvotes.
Guess that means hated is the correct word.

Myself; Meh, I liked the first and the animated series. Guess I will see it after theaters if it turns out okay.

Sure, you might get enough hate-butts in seats to watch your shitty movie. What about the next one though? You've basically Titanic'd the franchise: selling a lot of tickets to a ship bound to sink. Once you've killed Ghostbusters, nobody's gonna turn up for the next reboot or spinoff because the last one was so terrible. And it'll also sink a lot of people's careers in the process.

Me, I'm gonna pass on seeing this. The notion of an all-female Ghostbusters was fine, but everything I've seen out of the trailers was garbage. Even worse was the response of the crew to criticism. Shaming people as fat virgin nerds because they didn't like your trailer? Why don't you go fuck yourselves.

Go and listen to the fallout boy cover of the ghostbusters theme song, and THEN try and defend this movie to me.

*grabs torch*

I mean, he's not wrong.

Three girls went and made a crappy little Garageband jam and called themselves Millionaires. Several years later, they had a dedicated fanbase, toured, and one of them had made enough money to get her bachelor's degree in mathematics - entirely off of the hate-sharing and hate-watching they got. It's pretty remarkable.

It may not translate directly over to a big-budget movie, but hey, I wouldn't have known about it if not for people on the Escapist shrieking about it...

I knew this backlash would backfire somehow... We have way too many people shouting hatred and not enough people willing to argument of why they do not aprove this reboot, add to that the issue of genderbending cast and it simply not being funny become entangled within all the shouting, as in everybody is hating both, not either. That's the internet I guess, but him flat out saying that he is exploiting all the controversy is just despicable.

Igor-Rowan:
I knew this backlash would backfire somehow... We have way too many people shouting hatred and not enough people willing to argument of why they do not aprove this reboot, add to that the issue of genderbending cast and it simply not being funny become entangled within all the shouting, as in everybody is hating both, not either. That's the internet I guess, but him flat out saying that he is exploiting all the controversy is just despicable.

The reason we don't seem to have as much discussion of why the reboot is bad, as opposed to virulent shouting, is because Sony has been caught astroturfing their own curated regions of the internet (forums, YT comments, etc). They specifically remove any reasonable commentary to the movie but are sure to leave frothing, nostril flaring rants about the casts gender and other issues. They aren't just exploiting the controversy they are PURPOSEFULLY GENERATING IT and stifling narratives that run counter so they can sell this stinker as a win for feminism and internet notJerks everywhere.

I hope Mr. Rothman realizes making statements that sound like something Emperor Palpatine would say isn't exactly an endearing trait...

Haters may get your name out there, man, but they do not earn you money. Only the dumbest kind of hater pays for the thing he hates and goes and watches it specifically to disapprove. I remember one time, I was out seeing Carlos Mencia, and there was a guy next to me who had bought a front-row seat like me specifically to sneer, as though that would do anything!

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