Villains and Talking Food Dominate Weekend Box Office
Suicide Squad drops hard, but retains its #1 position anyway.
After its record-breaking debut weekend, Suicide Squad reigned supreme atop the box office in its second weekend, grossing $43.5 million, which is a 67.4% drop from the previous weekend. For comparison's sake, Suicide Squad broke a record previously held by Guardians of the Galaxy by almost $40 million, but in their second weekends it only beat the James Gunn-directed movie by just over $1 million. The 67.4% drop is only slightly less than the 69.1% drop that Batman v Superman saw in its second weekend.
Coming in second place was the vulgar animated comedy Sausage Party, which grossed over $34.3 million. Given its reported budget - between $19 and $30 million - it's looking to be a pretty large success. It was a project that studios didn't want to take on, but it looks like Sony made a smart decision distributing and co-financing it. Pete's Dragon, the widest new release of the weekend, grossed $21.5 million, which puts it in third place. Given how much marketing it had, that has to be a disappointment.
Florence Foster Jenkins was the week's third new wide release, debuting to a modest $6.6 million and opening in eighth place. Meryl Streep may be nominated for another Oscar based on her performance, but audiences didn't seem to have much interest in it.
Here is the top ten for the weekend:
1. Suicide Squad ($43.5 million, week 2)
2. Sausage Party ($34.3 million, week 1)
3. Pete's Dragon ($21.5 million, week 1)
4. Jason Bourne ($13.9 million, week 3)
5. Bad Moms ($11.4 million, week 3)
6. The Secret Life of Pets ($9.1 million, week 6)
7. Star Trek Beyond ($6.9 million, week 4)
8. Florence Foster Jenkins ($6.6 million, week 1)
9. Nine Lives ($3.5 million, week 2)
10. Lights Out ($3.2 million, week 4)
I'm still trying to figure out what a 67 percent drop means and if it's good or bad for Warner Bros and the DCEU. I've looked at multiple sources and the only one I could find was Scott Mendelson, contributor to Forbes as he said the following.
There is a distinct (and enormous) fan base for these pictures, a fan base that fuels massive opening weekends but doesn't seem to be expanding. Again, part of that is the fact that, all due respect, the films aren't as good as they should be. Part of that is frankly because they aren't as big in terms of casual family viewing, which is part of what turns Civil War's 74% Friday drop into a 59% weekend drop. But again, with opening weekends well over $100 million each time out thus far and domestic totals over/under $300m, we can debate to what extent this is a problem.
I just understand what is this war with critics for them giving a bad rating for a film audiences like. It happens all the time. I enjoyed Suicide Squad; that doesn't mean I'm going to lash out against critics who didn't like it. They are entitled to their opinion as I am to mine.
As for Sausage Party, good for it and Seth Rogen. I wasn't able to see it this weekend, but I heard good things from other people.