Miyamoto: Mario is Coming to Mobile Because That's Where People Play Games

Miyamoto: Mario is Coming to Mobile Because That's Where People Play Games

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Mario creator Shigeru Miyamoto says that the gaming landscape has changed, and that mobile is where people are playing games now.

Two years ago, a Nintendo investor urged the company to make the move to smartphones, saying it was a huge source of untapped revenue. Nintendo refused, beliving that its consoles and handhelds were how people wanted to play games. Now, Nintendo has surprised us all by announcing Super Mario Run for iOS devices. What caused it to change its tune? The father of Mario himself, Shigeru Miyamoto explains to Time Magazine that the gaming landscape has changed, and mobile is where people are playing games now.

"[There was] a point in time when our hardware systems were the number one gaming platforms in the world," Miyamoto told Time. "But now we see that smart devices have reached significant penetration across the globe. So for us as designers, our goal is always to try to bring our characters and games to as broad an audience as possible."

That's not to say that Nintendo has given up on its consoles though. Miyamoto goes on to explain that Nintendo's mobile efforts are in part a way of driving more customers to purchase its more traditional games. "As you've seen with Pokemon Go, we have millions of people who may never have played a Pokemon game, or maybe just knew the name Pokemon, who are now playing that game...and the result of that is that we're also seeing sales of things like our original Pokemon Red and Blue games on the rise. We think we'll see a similar effect with Super Mario Run."

As for Super Mario Run as a game, you can rest assured that it won't be just a cheap mobile cash-grab, as an all-star team has been brought in to develop it. "We've brought together the developers at Nintendo who know the side-scrolling Mario games best, to work with them to develop the best side-scrolling Mario game for a mobile device," said Miyamoto.

Source: Time

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Sure, but people play dumb and shallow games on mobile. It's the only kind there is. If that's the kind of game you want to make then by all means. Go forth and best of luck to you.

Can't wait to hear Nintendo fans explain how 'innovative' the company is being by making yet another fucking infinite runner on mobile.

GG WP, Nintendo.

Adam Jensen:
dumb and shallow games. It's the only kind there is.

But that's just patently untrue. Sure, the vast majority are 'dumb and shallow', but there are some quality, content-rich games to be had on mobile platforms. It's no different than the library of titles available on handhelds, or even consoles or PCs.

I mean...unless you want to say the DS, 3DS, Vita, Gameboy, etc, have nothing but 'dumb and shallow' games, by virtue of being mobile platforms.

Adam Jensen:
Sure, but people play dumb and shallow games on mobile. It's the only kind there is. If that's the kind of game you want to make then by all means. Go forth and best of luck to you.

I think they're aware of this. And concious of the fact that phone games get played on and off in short bursts inbetween activities.

The article makes it sound as if Miyamoto's stating Nintendo's fully shifting its focus to phones because that's the only place that people play games. But I don't think that's his message at all.

It seems more like Miyamoto's stating that the market for mobile games is far more expansive than that of fully dedicated consoles. Phones are far more useful and diverse than consoles, so more people have them. It means that they can use phones to advertise the traditional Nintendo consoles and games.

By the sounds of things, Mario Run isn't a quick cash grab in the sense that it's pointless shovelware. It's seemingly a full, proper game. But it seems like a cash grab in the sense that it's still basically an advertisement for Mario. In the same way that Go was effective at advertising Pokemon.

I'm not complaining or anything though. There's literally no harm in this game existing. Though, one would think that if their goal was to bring their IPs to a wide audience, they wouldn't keep it locked to a specific phone brand.

Steven Bogos:
That's not to say that Nintendo hasn't given up on its consoles though.

I think that should be "That's not to say that Nintendo has given up on its consoles though." Accursed double negative...

Callate:

Steven Bogos:
That's not to say that Nintendo hasn't given up on its consoles though.

I think that should be "That's not to say that Nintendo has given up on its consoles though." Accursed double negative...

Thank you!

So when are they bringing Nintendo to PC then? There's a rather large audience there too you know, releasing games you never released outside of Japan.

Nazulu:
So when are they bringing Nintendo to PC then? There's a rather large audience there too you know, releasing games you never released outside of Japan.

2K is finally porting Red Dead Redemption to PC so really all bets are off now.

I've not seen the event of game in question so it's possible that were I to see it I would not be making this piece of speculation, but:

There are tiers of games in terms of how much money is expected to be spent on them. Could it be that this move is meant not to provide another platform on which Nintendo games could be played but rather a way for Nintendo to more sneakily advertise their upper tier games? I.e. those that will come out on 3DS and/or project NX?

I mean, the more places people see your products on the better, but I wonder if that is their primary purpose with this move.

Nazulu:
So when are they bringing Nintendo to PC then? There's a rather large audience there too you know, releasing games you never released outside of Japan.

Probably not for at least another decade. Nintendo has a long history of doing whatever the Japanese audience alone wants/will support without too much concern for the international market: Just look at what they did to the poor Paper Mario series based on a JP-only magazine poll, or calling V2 of the 3DS "New 3DS" because it sounds fancy to the Japanese audience (though I kinda blame that one on NOA for not fighting to change it locally, since it sounds fucking dumb and confusing in English-speaking countries).

Personal computer ownership/literacy is still really low in Japan, it's all handheld devices and consoles right now. So until the PC market booms there I think it's a bit unlikely Nintendo'll ever make a move on it.

Yeah, this is just to entice people to go and get Nintendo hardware so they can play a more in depth version of the game. He even compared it to Pokemon Go, stating that PMGo caused sales of traditional PM games to go up.
So yeah, this isn't the future home of Nintendo, just a way of getting more customers. A smart move to be honest, that way they grab the attention of those who remember Mario from their childhoods, but lost sight of the games. This will make them notice Mario again, making them realise that there are still games with him, and then go out and seek those out. Same thing happened with PMGo, I've spoke to quite a few who where around for the original craze in the 90s and didn't know they still made games, just to then go and seek them out. This is a side effect of Nintendo kind of abandoning older and mature players, and primarily focusing on kids. After a while you just jump ship or stop all together if you feel like it's no longer for you because nothing seems to cater to your changing taste. Doesn't mean that you don't still enjoy MArio and co, just that you want different challenges.

Huh. Impressive. It took only one post into the thread for the "mobile games are shovelware" argument to spring up.

I'd also be able to take that argument more seriously if it wasn't the same argument being applied by the "PC master race" to console games, and by film snobs who declare games as a medium to be a waste of time, who had to defend against literary snobs that films were a waste of time, who a century ago had to deal with theatre critics claiming that novels were waste of time, and, well, you get the idea.

Edit: Oh, and Sonic did the same thing a few years back with Sonic Runners. I guess that while their fortunes have differed, the hedgehog is still faster than the plumber. ;p

Well, that is an odd way to phrase it, Miyamoto. Still, as long as Nintendo is making consoles, I'm all good. I just want to start knowing about the NX as soon as possible, though.

Nazulu:
So when are they bringing Nintendo to PC then? There's a rather large audience there too you know, releasing games you never released outside of Japan.

Actually, there have been several Nintendo to PC releases... It's just that they're all from the 90's and they've all sucked (with a few being meme makers).

Nazulu:
So when are they bringing Nintendo to PC then? There's a rather large audience there too you know, releasing games you never released outside of Japan.

It's not as big as you think it is, and nowhere near as big of an untapped market (for Nintendo) as phones are.. At least before Pokemon Go was released.

Most people use PCs for utility purposes, rather than gaming. Those who do use them for gaming tend to be pretty invested into gaming as a medium, so they already have awareness of Nintendo IPs.

Phones on the otherhand, are often used for gaming by many people who know almost nothing about games. And almost everyone has a phone that they use constantly. Many people have PCs which they'll only use when it's an absolute necessity.

From Miyamoto's quote, the games are basically advertisements for Nintendo consoles.

Mr.Mattress:
Well, that is an odd way to phrase it, Miyamoto. Still, as long as Nintendo is making consoles, I'm all good.

It probably isn't how he phrased it. Keep in mind that it isn't a direct quote. It's whatever he's saying in Japanese being reiterated by his translator, being written down.

And so Nintendo takes those first sslippery steps down the path Sega took. Well the sooner the better. Att this point ninetendo really has no business making consoles. COnsidering the only thing worth while on them is their rarely released first party titles.

Sounds like they're basically saying "We can't ignore reality anymore" to me. Better late than never, boys. It's about time you at the VERY least gave mobile users a taste of what they're missing.

(Well at least official versions, there's no shortage of ROMs and home-made stuff available, not condoning piracy or yadda yadda but EVERYONE knows it...)

Know what? I can honestly say I don't mind as long as Nintendo doesn't leave the rest of us behind for that sweet mobile money.

Look Ma! I'm popular!

Fulbert:

Nazulu:
So when are they bringing Nintendo to PC then? There's a rather large audience there too you know, releasing games you never released outside of Japan.

2K is finally porting Red Dead Redemption to PC so really all bets are off now.

That is fucking awesome news, I've been waiting for it, hoping for so long. Still, I'm not sure it would really be THAT popular that Nintendo still couldn't rake in enough.

Thanks for sharing that.

ToastyMozart:
Probably not for at least another decade. Nintendo has a long history of doing whatever the Japanese audience alone wants/will support without too much concern for the international market: Just look at what they did to the poor Paper Mario series based on a JP-only magazine poll, or calling V2 of the 3DS "New 3DS" because it sounds fancy to the Japanese audience (though I kinda blame that one on NOA for not fighting to change it locally, since it sounds fucking dumb and confusing in English-speaking countries).

Personal computer ownership/literacy is still really low in Japan, it's all handheld devices and consoles right now. So until the PC market booms there I think it's a bit unlikely Nintendo'll ever make a move on it.

I admit, I completely forgot about that. I still believe this makes them look backwards and foolish though, don't see why they can't just get another team to do it for them. It's like they don't want to expand and make money.

Mr.Mattress:
Actually, there have been several Nintendo to PC releases... It's just that they're all from the 90's and they've all sucked (with a few being meme makers).

That I didn't know, how interesting. This just seems like they have less of an excuse now.

Kibeth41:
It's not as big as you think it is, and nowhere near as big of an untapped market (for Nintendo) as phones are.. At least before Pokemon Go was released.

Most people use PCs for utility purposes, rather than gaming. Those who do use them for gaming tend to be pretty invested into gaming as a medium, so they already have awareness of Nintendo IPs.

Phones on the otherhand, are often used for gaming by many people who know almost nothing about games. And almost everyone has a phone that they use constantly. Many people have PCs which they'll only use when it's an absolute necessity.

From Miyamoto's quote, the games are basically advertisements for Nintendo consoles.

I don't know if I can ever agree with that. Some games on PC have sold very well, and there is so much diversity for everyone these days and still new developers can become very successful.

I'm not doubting that the mobile market can be more profitable, but I don't believe the PC market is not just something hidden in a corner either. And even then, Nintendo aren't poor, and I have no doubt they can see the benefits of a PC. They're turning a blind eye to it just because. Don't you think it would benefit them more? People play their games over the net regardless so they might as well expand.

Nazulu:

I don't know if I can ever agree with that. Some games on PC have sold very well, and there is so much diversity for everyone these days and still new developers can become very successful.

I'm not doubting that the mobile market can be more profitable, but I don't believe the PC market is not just something hidden in a corner either. And even then, Nintendo aren't poor, and I have no doubt they can see the benefits of a PC. They're turning a blind eye to it just because. Don't you think it would benefit them more? People play their games over the net regardless so they might as well expand.

I never said that it's a small market.

I said they're not often used for gaming by "non-gamers".

Most PC gamers already know of Nintendo. Most phone gamers do not.

Kibeth41:

Nazulu:

I don't know if I can ever agree with that. Some games on PC have sold very well, and there is so much diversity for everyone these days and still new developers can become very successful.

I'm not doubting that the mobile market can be more profitable, but I don't believe the PC market is not just something hidden in a corner either. And even then, Nintendo aren't poor, and I have no doubt they can see the benefits of a PC. They're turning a blind eye to it just because. Don't you think it would benefit them more? People play their games over the net regardless so they might as well expand.

I never said that it's a small market.

I said they're not often used for gaming by "non-gamers".

Most PC gamers already know of Nintendo. Most phone gamers do not.

Ah Ok. It's just that your first sentence seemed like it, before you put 'and'. I wasn't contesting with the rest of your post.

Hawki:
Edit: Oh, and Sonic did the same thing a few years back with Sonic Runners. I guess that while their fortunes have differed, the hedgehog is still faster than the plumber. ;p

That made me snicker quite a bit.

OT: In other words, they are going to start putting out barebones versions of all of their IPs on mobile platforms as a way of advertising their console releases while making money on the freemium models. I can't really argue with it, but it seems like the sort of thing that will only further cheapen their value. At least they aren't just going to try and sell ports of their older games to us (at least not yet): the emulation scene has made that about as redundant as possible.

Did it really have to be iOS only, though?

Hawki:
Huh. Impressive. It took only one post into the thread for the "mobile games are shovelware" argument to spring up.

While not *inherently* having to be so... I think it IS an issue with the market. What great software or trends are avoiding the shovelware or trick you out of your wallet deal?

I'd also be able to take that argument more seriously if it wasn't the same argument being applied by the "PC master race" to console games, and by film snobs who declare games as a medium to be a waste of time, who had to defend against literary snobs that films were a waste of time, who a century ago had to deal with theatre critics claiming that novels were waste of time, and, well, you get the idea.

Dude the super casual and rote and junk and whale focus based on microtransactions of the mobile market is a thing. Particularly geared to experiences to be short, quick, addictive, and entice to spend money for instant grats. This would be like PC gamers denying the issue of patching culture on their end while complaining about the need for dlc/patches on console games.

Edit: Oh, and Sonic did the same thing a few years back with Sonic Runners. I guess that while their fortunes have differed, the hedgehog is still faster than the plumber. ;p

People are celebrating the elevation of Sonic fangame, not the release of a mobile Sonic game.

Darmani:

Dude the super casual and rote and junk and whale focus based on microtransactions of the mobile market is a thing. Particularly geared to experiences to be short, quick, addictive, and entice to spend money for instant grats.

Three problems:

a) You're assuming that all the mobile market is like that.

b) You're assuming that's an inherent problem - there's certainly a time and place for quick games that last only a few minutes as time allows, and I say that on the personal level, having played games like Angry Birds and Battle Tetris.

c) I have little sympathy for people who claim victim status after willingly spending their own money on microtransactions.

[quote="Darmani" post="7.942538.23782490"]People are celebrating the elevation of Sonic fangame, not the release of a mobile Sonic game.

Both Sonic Runners games were relatively well received, people aren't celebrating them now because they came out quite awhile ago. Of course Sonic Mania is the hub-bub of Sonic fandom because it's the game with the most clout, and yet to be released. After Sonic Mania is released, people will start talking about Sonic 2017 more, and so on and so forth.

 

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