Nintendo Exec: Two Reasons Why Switch Won't Fail Like Wii U

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Nintendo Exec: Two Reasons Why Switch Won't Fail Like Wii U

not my problem

Nintendo's Reggie Fils-Aime says the company has identified two major reasons why the Wii U failed, and won't make the same mistakes with the Switch.

By now, everyone knows that the Wii U vastly under-performed, selling only 13 million units in its lifetime, compared to the original Wii's 100 million. Nintendo is adamant on not making the same mistakes with its upcoming console, the Switch, and Nintendo of America president Reggie Fils-Aime explains to GameSpot exactly what those mistakes were, and how it plans on avoiding them this time around.

Fils-Amie says that there were two main reasons the Wii U failed. First, Nintendo did not effectively communicate the novelty of the system, which uses a tablet-like controller to enable different gameplay experiences. The second one, which should be obvious to most gamers, is that there simply wasn't a steady flow of compelling games for the system.

"Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling," Fils-Aime said, addressing the first "mistake" of the Wii U. "We see the reaction by consumers whether it's measured in Twitter trending topics or views of videos on YouTube or just the frequency with which I get called by old high school buddies that I haven't heard from in 30 years who are asking me how to get their hands on Nintendo Switch. We have communicated the proposition clearly and it is compelling."

As for the second point, Fils-Aime says it is deliberately spacing out its games this time around. The Wii U launched with 23 titles, while the Switch will launch with just five, including The Legend of Zelda: Breath of the Wild. It will then trickle out games at a more steady pace, with titles like Mario Kart 8 Deluxe due in April, Splatoon 2 comes out during the summer, and Super Mario Odyssey this holiday.

Source: GameSpot

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Right ... because what we most want to see on the Switch are new iterations of games that we have huge nostalgic feelings for.

Just fix the virtual console and put loads and loads of your old games that we all REALLY want to have on a handheld system.
Because if you are going to design a handheld system, atleast have games on it that fit a handheld, and what's better than the old games that everyone wants to play again?

I'm sorry. Wut?

Steven Bogos:

Fils-Amie says that there were two main reasons the Wii U failed. First, Nintendo did not effectively communicate the novelty of the system, which uses a tablet-like controller to enable different gameplay experiences. The second one, which should be obvious to most gamers, is that there simply wasn't a steady flow of compelling games for the system.

No, no. You communicated the novelty effective. It's just that it was ass. No one wanted it, It added nothing to actual game play. It was annoying.

"Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling," Fils-Aime said, addressing the first "mistake" of the Wii U. "We see the reaction by consumers whether it's measured in Twitter trending topics or views of videos on YouTube or just the frequency with which I get called by old high school buddies that I haven't heard from in 30 years who are asking me how to get their hands on Nintendo Switch. We have communicated the proposition clearly and it is compelling."

Really?

As for the second point, Fils-Aime says it is deliberately spacing out its games this time around. The Wii U launched with 23 titles, while the Switch will launch with just five, including The Legend of Zelda: Breath of the Wild. It will then trickle out games at a more steady pace, with titles like Mario Kart 8 Deluxe due in April, Splatoon 2 comes out during the summer, and Super Mario Odyssey this holiday.

The reason for that being that your third party support is shite.

Look we all know the real reason Nintendo is so cockiy about this. It's fairly obvious to anyone who knows nintendo. This is the only device that wiull have the next two pokemon games. That's pretty much it. You want another Pokemon game. You're gonna get a switch. Simple as that.

JenSeven:
Right ... because what we most want to see on the Switch are new iterations of games that we have huge nostalgic feelings for.

Just fix the virtual console and put loads and loads of your old games that we all REALLY want to have on a handheld system.
Because if you are going to design a handheld system, atleast have games on it that fit a handheld, and what's better than the old games that everyone wants to play again?

Playing the Pokemon games on the Switch would literally push sales through the roof. Especially if it could communicate with 3DS systems.

I know there is the rumour of a Pokemon game (Pokemon Stars, the 3rd game of this gen) coming to the Switch but being able to play new and old titles would be a huge deal breaker for most, and not just for Pokemon.

Metroid anyone?

I hate to keep referencing Jim, but I do think his analysis is on point with this one. I agree with him when he says that Nintendo does have all the tools to be THE clear front-runner for console based developers...it's just that their business practices/decisions are absolutely terrible.

If they make it backwards compatible with 3DS/Wii/Wii U then it will take over the universe.

Fils-Aime says it is deliberately spacing out its games this time around. The Wii U launched with 23 titles, while the Switch will launch with just five, including The Legend of Zelda: Breath of the Wild. It will then trickle out games at a more steady pace, with titles like Mario Kart 8 Deluxe due in April, Splatoon 2 comes out during the summer, and Super Mario Odyssey this holiday.

Why? Seriously, why? WHY?

Can someone give me a clear answer on this?

You're launching a console that's very clearly weaker than that of the competition, while said competition is offering their system at the same price, AND by this point have a huge library of games to choose from. And you deliberately drip-feed titles on your console?!

Adam Jensen:
If they make it backwards compatible with 3DS/Wii/Wii U then it will take over the universe.

Considering the fact that the "free game service" that comes along with the paid multiplayer works as such:

"You get to play one classic game a month for free, then you don't get to play it anymore unless you buy it."

I highly doubt backwards compatibility will be a thing. Hell, the Miiverse isn't even carrying over.

That's a lot of hand waving, Mr. "My Body is Reggie", and this isn't a jazz-hands contest.

Look, I get that they have to address these points now that they are gearing up for a console launch and doing their PR in preparation for the Switch, but those excuses suck.

Jim Fucking Sterling Son's video on Nintendo really puts down those "reasons". I will agree, their communication for the WiiU was pretty terrible, and borderline non-existent. I know I wanted to like it, but they never gave me a reason to. And now I want to like and get the Switch, and now I'm probably not going to buy one until sometime after the summer.

Also, I wanna laugh at the point about Youtube and their relationship with it. Good one, Reggie.

Well he might be right, the Wii U might look like a smashing success compared to this thing if they don't make some serious changes. How out of touch do you have to be to think that offering next to nothing at launch and "spacing out" major releases is going to move a bunch of units?

When will NOA get rid of Reggie? Also good one Reggie that's just hilarious. I'm gonna be laughing all the way to the bank where I'll lock away the money I could use to buy a switch and lock it in a poor but stable investment like a CD

Am I the only one thinking the same thing that Ian Malcolm thought?

Like I feel like Nintendo is cutting corners a bit too much with no pack-in game, using MicroSDs(which I know from my custom android system has problems), among other things. Also I'm still not liking how they're making us play for online play like Sony and Microsoft are. At least they made it worthwhile with more of a lineup of decent online titles and them knowing how how give better perks to their users. Nintendo seems to be struggling with both these ideas. I really want Nintendo succeed but its becoming more and more harder to do overtime. I hope they'll find a way to bounce back because I'm really not sure right now.

Fiz_The_Toaster:

Also, I wanna laugh at the point about Youtube and their relationship with it. Good one, Reggie.

I liked the part where he implied that he actually had friends in high school.

Hey-ooohhhh!
image

3) You launched the Wii U unfinished - anyone who bought the thing early had to put up with astoundingly slow menus and gigantic updates that sometimes took days to download - and might fail anyhow because you shipped it with a pathetic 8GB of storage because you're such cheapasses. Switch has 32GB, we'll have to wait to find out if it's finished.

4) You called it the Wii U. Most people thought it was a Wii peripheral if they even knew about it at all. Fixed.

5) The second screen was a dumb gimmick. It's great for playing the Wii U 'offline' and it makes a decent map/inventory screen, but Starfox shows how terrible it is when you try to really force the use it and it's not worth making the controller so gigantic and expensive for. Fixed. Joycon is also stuffed with dumb gimmicks, but it doesn't look like they get in your way normally.

The lack of the games is the big thing now, guess we'll have to see.

Man he has tough job, having to spin "we got almost no launch title and our most impressive one is a wii U port" into a positive aspect...

And the wii U feature were properly communicated and would have been all the rage with people who posses two pair of eyes and four arms, but us normal human can only focus on one screen at a time and one input device.

Actually, I'd say that the biggest flaw was the marketing starting with the name. Good marketing can push a weak product into a successful one. The name WiiU both looked and sounded like a Wii addon which confused the casual public. The Wii had excellent marketing, it's one of the only electronic products where I can remember the ads/tagline "Wii would like to play ". WiiU had nothing like that, in fact, I heard nearly nothing about the product near its launch that wasn't from a gaming enthusiast sources. It's like they wanted to save money on marketing since the console was sold at a loss.

RJ 17:

Fiz_The_Toaster:

Also, I wanna laugh at the point about Youtube and their relationship with it. Good one, Reggie.

I liked the part where he implied that he actually had friends in high school.

Hey-ooohhhh!
image

Ya know, I glossed over that part, and that part is a bit too much.

I think he's trying to switch us onto the new console too hard.

image

drkchmst:
When will NOA get rid of Reggie? Also good one Reggie that's just hilarious. I'm gonna be laughing all the way to the bank where I'll lock away the money I could use to buy a switch and lock it in a poor but stable investment like a CD

People have been asking for his job ever since Operation Rainfall. Thought it might be Japan telling him to say/do this crap.

I made a gif that perfectly sums up my reaction to this story:

image

"or views of videos on YouTube"

That N would then try to steal from the creators instead of using them to promote the damn thing.

I know they can legally do that. That isn't the point. The point is them being stupid and failing miserably by selling only less than 13% of their previously installed base!

Are those two reasons battery life and paid online?

The WiiU had 3 problems:

1st is that it came out a year too soon.

2nd is the fact the marketing didn't get the message across to the normies that it was a new console instead of being the start of the half generation trend we're seeing now.

3rd is the fact that Nintendo couldn't rebuild its relationship with publishers (I don't care what they tell us as the corporate line, the WiiU's sales are demonstrably not connected to the lack of third party support).

The WiiU had great potential (hell it was the only console worth owning of its generation) but the mistakes made where too large. We'll have to wait and see if the Switch works out, though it'll be interesting to see the eight and a half console generation turns out.

"Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling,"

So, which is it? A home console or a portable game player?

I have only bought one thing from Nintendo that was a DS I kept for about a year. I think Nintendo should be able to dominate the gaming market. They are the only ones focusing on making games and not producing entertainment centers. Which is the biggest failing of Sony and Microsoft consoles this generation. Instead, Nintendo failed at putting out a retro console. Nintendo seriously needs new people running that company. One thing is to have the ratio of IP's they are milking to death be 1 to 3 in favor of new titles. What is it now? Like 8 or 9 sequels of 30+ years old IP's to 1 new title.

The other thing Nintendo needs to do a better job at is marketing. Even people with medium knowledge about gaming was confused about WiiU. The fact that it didn't hardly have any games for it didn't help clear that confusion. While the Wii was a successful novelty console. I didn't like the motion controls. It made my arms tired. One thing that gaming does well is let the person playing relax while being engaged with the game.

Oh Reggie, if you really do have old highschool friends calling you asking how to get a Switch its simply because you've screwed the pooch on availability...

The internal storage sucks, and SD cards aren't an excuse given how pitifully slow even the highest grade ones are.

It's hardly a portable, in a world where everyone seems to be complaining about portability size when this is 3 times the size of a 3DS XL.

Having the new Zelda is cool and all, but then what?

Sure, charging for online isn't new, but Nintendo hasn't proven they're capable of making it worth it. Their online was always finicky and clunky. In fact, before the console is even out they're proving they aren't capable with poor incentives.

I just...don't see this working out. Hardcore fans will buy it, and then a few misinformed consumers might, and then we'll all probably stop talking about it at all until the new Mario comes out and then it will fall back behind.

With your last three home consoles, you have communicated effectively that you want me to use motion controls and touch screen tablets, which is why i don't own a Wii or WiiU, and am not currently interested in the Switch.

cikame:
With your last three home consoles, you have communicated effectively that you want me to use motion controls and touch screen tablets, which is why i don't own a Wii or WiiU, and am not currently interested in the Switch.

Testify!

I never understood motion control. There is so much more precision with a controller or mouse and keyboard.

I also don't understand how it is 2017 and Nintendo still don't get how online works. This is not cutting edge stuff. Online play is well established now.

DeliveryGodNoah:
The internal storage sucks, and SD cards aren't an excuse given how pitifully slow even the highest grade ones are.

not just pitifully slow, slower than the mechanical hard drive in the basic ps4 but also stupidly expensive and because they are not made for constant read-write operations in the same way so the lifespan will be shit if you want to make use of the Virtual console in any shape or form.

A 256gb micro SD XC card costs almost as much as the system itself, a 512gb if you can find one is more expensive than the system and when commercial 1 and 2tb cards (which the switch will support) become available they will be hideously expensive.

every aspect of this machine is designed to just price gouge the consumer.

KissingSunlight:
So, which is it? A home console or a portable game player?

Why not both?

Soulrender95:

not just pitifully slow, slower than the mechanical hard drive in the basic ps4 but also stupidly expensive and because they are not made for constant read-write operations in the same way so the lifespan will be shit if you want to make use of the Virtual console in any shape or form.

A 256gb micro SD XC card costs almost as much as the system itself, a 512gb if you can find one is more expensive than the system and when commercial 1 and 2tb cards (which the switch will support) become available they will be hideously expensive.

every aspect of this machine is designed to just price gouge the consumer.

You want price gouging? Take a good look on Amazon sometime at the prices for PS Vita memory cards. If anything, this is the smartest goddamn thing that Nintendo has done with the system. If they included more internal memory, it'd hike the price up significantly and still not be enough. At least with MicroSD cards, you can just swap the damn things out so you can get the significantly cheaper 128GB cards and still have more space.

Looking at all this, it feels like Nintendo is catching on to what Sony attempted to do with the PSP and the Vita, and is correcting most of the major mistakes. Designed first and foremost as a system that is portable but is also readily at home in the console space. Making said transition easy instead of needing to plug in a cord(sold separately) or having to buy a whole new microconsole and swapping out the game cards and the memory card, while also using up an authorisation for your bought content. Taking the Wii U's and Vita's remote play concepts to the natural conclusion and just taking the fucking thing with you.

The whole thing is genius to me and something I've been wanting for quite some time and have attempted to do with the PSP and the Vita. We'll see if Iwata's parting gift to the world of video games realizes his goal of video games for everyone, anywhere, anytime.

For me it was the lack of Metroid, Zelda, as well as my disdain for motion controls that made the Wii U fail. Oh and the fact that I only ended up with maybe 5 games on my Wii that I felt worth buying and out of those only 2 were worth playing.

Weak hardware, shitty software support and launch timing are what fucked over the Wii-U.

You don't come out with a marginal upgrade over the previous generation when everyone is anticipating the launch of two new generation consoles within the following year. Seriously, there were a lot of rumors about the Xbox720 and Playstation 4 flying around in 2012, people just weren't buying a Wii-U because the reveal or maybe even launch of the next gen Xbox and Playstation were imminent, people were waiting on more information on all next gen systems before committing to one.

And when the specifications for the Wii U and PS4 were known, the writing was on the wall, really. It was pretty clear that developers weren't going to keep up with a legacy system such as the Wii U once the PS4 and Xbox One released.

The Wii-U console seems like a lot of missed opportunities. You have this wonderful opportunity to do interesting asymmetrical multiplayer, and instead you shoehorn it into single-player experiences in ways that are far more awkward than traditional controls, usually while adding little or nothing to the experience except lots of splitting your attention to look at a screen with inferior resolution.

There are some good games for the Wii-U, and I'm not sorry I own one, but they definitely missed some boats.

And I hope this "trickle" approach to new Nintendo games is a polite effort not to push third-party content out of the market, not a misguided attempt to "leave them wanting more" that is likely to find the market seeking "more" elsewhere.

bluegate:
Weak hardware, shitty software support and launch timing are what fucked over the Wii-U.

You don't come out with a marginal upgrade over the previous generation when everyone is anticipating the launch of two new generation consoles within the following year. Seriously, there were a lot of rumors about the Xbox720 and Playstation 4 flying around in 2012, people just weren't buying a Wii-U because the reveal or maybe even launch of the next gen Xbox and Playstation were imminent, people were waiting on more information on all next gen systems before committing to one.

And when the specifications for the Wii U and PS4 were known, the writing was on the wall, really. It was pretty clear that developers weren't going to keep up with a legacy system such as the Wii U once the PS4 and Xbox One released.

Bingo. Nintendo got so cocky after the Wii and I guess they thought they could just coast along on that but it didn't take at all this time, and now they're finding themselves almost in the exact same spot now as Microsoft and Sony.

Battenberg:
I made a gif that perfectly sums up my reaction to this story:

image

That pretty much encapsulates what I was going to say.

So... how are these reasons the device won't fail?

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