Blizzard is Raising Prices for WoW Account Services in the UK and EU

Blizzard is Raising Prices for WoW Account Services in the UK and EU

wow-vanilla-320

If you live in the EU or the UK, the cost of all World of Warcraft account services is going up next month.

Two weeks ago, Blizzard raised the price of Hearthstone card packs in the EU and UK, in response to what it called, "local and regional market conditions." Now those same conditions are being cited as the cause of increases to World of Warcraft account services planned for the first week of April.

The services include name changes, server moves, and other things, including the WoW Token. Blizzard said in the post announcing the change, "We carefully review the prices of our games and services in all currencies on a regular basis, and we occasionally need to make changes based on regional market conditions."

You can see the full list of changed prices at the link above, but here are some highlights:

  • Character transfers: from €20 to €25 / £19
  • Name changes: from €8 to €10 / £9
  • Race changes: from €20 to €25 / £19
  • Character boosts: from €50 to €60 / £49

As you can imagine, players are not happy about this change, with many saying that the service were too expensive even without the hikes. If you want to get any of these services before the prices go up on April 5, Blizzard has them on sale through April 4 for 25 percent off.

You can find all the prices and info on the official World of Warcraft website

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More douchebaggerry by Blizzard, "Regional Market Conditions"; heavens forbid a corporation bites the bullet and supports its own expenses instead of throwing it on the shoulders of it's costumers.

More reason for me to say no whenever any of my friends ask me to play X Blizzard game. Never did like that company.

Katherine Kerensky:
Never did like that company.

Yes you did. Because if you never liked them you would not post about this topic at all.

Got to milk what's left of the WoW community.

Zulnam:
More douchebaggerry by Blizzard, "Regional Market Conditions"; heavens forbid a corporation bites the bullet and supports its own expenses instead of throwing it on the shoulders of it's costumers.

Um... how exactly does a company "support its own expenses" without getting money from customers?

And here i am sorta scratching my head wondering what exactly is the cost here for Blizz? I mean as far as I can tell, all this stuff is an entirely automated process right?

Would love to see the numbers behind this that they used to arrive at these prices, but that will never happen I guess.

Zulnam:
More douchebaggerry by Blizzard, "Regional Market Conditions"; heavens forbid a corporation bites the bullet and supports its own expenses instead of throwing it on the shoulders of it's costumers.

Literally nothing to do with Blizzard.

The price adjustment is happening in response to the value of the pound... Which has had its value absolutely plummet.

Many products, digital and physical, have had similar adjustments.

WoW has been around for 13 years.
I think it's about time it finally kicked the bucket - even though I doubt it will ever actually happen before it turns 15.

Right now, I just feel bad for anyone that still plays it since there are so many other games to play in the TWO console generations (and the birth of Steam) that have passed since WoW's release.

Samtemdo8:

Katherine Kerensky:
Never did like that company.

Yes you did. Because if you never liked them you would not post about this topic at all.

That's a bit presumptuous, isn't it? By that logic, I "must have liked" Digital Homicide at some point, since I kept posting on the Jim Sterling in court-thread.

Samtemdo8:

Katherine Kerensky:
Never did like that company.

Yes you did. Because if you never liked them you would not post about this topic at all.

No, I didn't. Your logic is flawed. I could throw up a whole host of examples of people griping about things they never liked, but I won't due to the potential to go off topic.

Kibeth41:

Zulnam:
More douchebaggerry by Blizzard, "Regional Market Conditions"; heavens forbid a corporation bites the bullet and supports its own expenses instead of throwing it on the shoulders of it's costumers.

Literally nothing to do with Blizzard.

The price adjustment is happening in response to the value of the pound... Which has had its value absolutely plummet.

Many products, digital and physical, have had similar adjustments.

What this guy said. But gamers need to complain about anything and everything a game company does nowadays no matter how reasonable; I mean for goodness sake, it's gotten to the point where cheating in a computer game and getting banned for it is the company's fault and not the cheaters' - somehow. Go into any thread on this forum and count how many posts you get past before the first "never liked them anyway" or "time to stop playing X" shows up.

gillnavisingh:
WoW has been around for 13 years.
I think it's about time it finally kicked the bucket - even though I doubt it will ever actually happen before it turns 15.

Right now, I just feel bad for anyone that still plays it since there are so many other games to play in the TWO console generations (and the birth of Steam) that have passed since WoW's release.

You are aware people can play WoW and also enjoy other games/consoles/etc. that are not WoW, right? I mean its not an alien concept to play more than one game...

Imperioratorex Caprae:

gillnavisingh:
WoW has been around for 13 years.
I think it's about time it finally kicked the bucket - even though I doubt it will ever actually happen before it turns 15.

Right now, I just feel bad for anyone that still plays it since there are so many other games to play in the TWO console generations (and the birth of Steam) that have passed since WoW's release.

You are aware people can play WoW and also enjoy other games/consoles/etc. that are not WoW, right? I mean its not an alien concept to play more than one game...

That was not what I was suggesting.
I believe the game's quality has gone down drastically and it isn't worth the huge investment of time anymore.

gillnavisingh:
Right now, I just feel bad for anyone that still plays it since there are so many other games to play in the TWO console generations (and the birth of Steam) that have passed since WoW's release.

This might be a wild idea
but people can play more than one game at a time
not simultaneously of course
but just because I regularly play wow doesn't mean I haven't been able to enjoy other games in the meantime

OT:
I've used all of these services at least once while I've played, and while they certainly are expensive, I never thought they were too expensive
having paid name changes means that people aren't changing their characters names like they change underwear, so you don't don't have a guild (or friends list) full of randomly changing names

Kibeth41:

Zulnam:
More douchebaggerry by Blizzard, "Regional Market Conditions"; heavens forbid a corporation bites the bullet and supports its own expenses instead of throwing it on the shoulders of it's costumers.

Literally nothing to do with Blizzard.

The price adjustment is happening in response to the value of the pound... Which has had its value absolutely plummet.

Many products, digital and physical, have had similar adjustments.

Let me get this straight. The pound plummets, therefore all Euro-using countries get their price raised?

Slowclap.

Alma Mare:

Let me get this straight. The pound plummets, therefore all Euro-using countries get their price raised?

Slowclap.

The departure of a country that was heavily tied into the European Union is going to have a large impact on Europe.

gillnavisingh:
That was not what I was suggesting.
I believe the game's quality has gone down drastically and it isn't worth the huge investment of time anymore.

That's your opinion. And literally nothing suggests it's correct. Especially considering:
-Raiding is possible for all players now, rather than about ~.3% as it was in vanilla.
-PvP is a lot more balanced
-Quest variation is far better than "kill 20, collect 10, escort them".
-Levelling is a reasonable pace, rerolling toons is realistic, and zones have end-goals now.

And who are you to dictate what other people can, or should enjoy? There are many great MMOs out there. But people still enjoy WoW.

Katherine Kerensky:
More reason for me to say no whenever any of my friends ask me to play X Blizzard game. Never did like that company.

Except that it has nothing to do with Blizzard, it's valuta adjustments thanks to the pound dropping in value. That, and WoW is Blizzard's only subscription game so I don't see how this links back to games like Overwatch and Starcraft.

ffronw:

  • Character transfers: from €20 to €25 / £19
  • Name changes: from €8 to €10 / £9
  • Race changes: from €20 to €25 / £19
  • Character boosts: from €50 to €60 / £49

Let's be honest here now, how many times does one player need services such as this? They are not altering the monthly subscription fee, this is just standard microtransaction junk. Completely optional, you most likely will never need it, enhance your calm peoples.

008Zulu:

ffronw:

  • Character transfers: from €20 to €25 / £19
  • Name changes: from €8 to €10 / £9
  • Race changes: from €20 to €25 / £19
  • Character boosts: from €50 to €60 / £49

Let's be honest here now, how many times does one player need services such as this? They are not altering the monthly subscription fee, this is just standard microtransaction junk. Completely optional, you most likely will never need it, enhance your calm peoples.

And even if they ever pay for it they most likely will do it once in a LONG while.

Makes me wonder how many WOW subscribers voted for brexit.

Because this is exactly the kind of PR a game with a dwindling player count needs. Genius, Blizzard.

gillnavisingh:

That was not what I was suggesting.
I believe the game's quality has gone down drastically and it isn't worth the huge investment of time anymore.

That is a valid opinion to hold, and I'll not argue with you on it. However, isn't that something everyone must decide for themselves? I haven't played since WoD, not because I stopped having fun, rather I just had moved on from the MMO experience. I might play it again if they're going to shut it down at some point, just to go through the content I missed and experience the final moments, after all I did invest over 10 years into the game.
Here's the thing, anyone who still plays it more than likely sees value in their investment. I don't see any situation (except maybe those horrible gold farmers in China) where someone is trapped playing WoW. I'm fairly certain if anyone who plays WoW right now found it to not be worth their time, they'd walk away... with a few very rare exceptions.

Kibeth41:

Alma Mare:

Let me get this straight. The pound plummets, therefore all Euro-using countries get their price raised?

Slowclap.

The departure of a country that was heavily tied into the European Union is going to have a large impact on Europe.

No, not really.

http://www.xe.com/currencycharts/?from=EUR&to=USD&view=5Y

http://www.xe.com/currencycharts/?from=GBP&to=USD&view=5Y

This before we consider that the services in question are completely worthless. It's a simple database update. They could have been made available automatically from the client. Blizzard just decided to monetize them because why not and decided to bump them up because lol why the fuck not. It's their prerrogative, as is mine to refuse to contribute to it.

Race change in Skyrim: Open console, type code, done in seconds.

Race change in WoW: must pay 25 euros.

I cant explain how awesome it would be if someone payed me $30 to type "player.changerace". Heck, I just did it for free.

Alma Mare:

This before we consider that the services in question are completely worthless. It's a simple database update. They could have been made available automatically from the client. Blizzard just decided to monetize them because why not and decided to bump them up because lol why the fuck not. It's their prerrogative, as is mine to refuse to contribute to it.

*Sigh* Economics goes deeper than the value of the Euro. And it's something that I can't be bothered to debate. I just simply don't care enough about this. Hell, if you want to tell the world you won an internet argument, go ahead. Go masturbate over your victory or something.

And the services are monetized to stop abuse in an MMO game. Simple as that. If you don't value the services at the prices they are, then just don't use them. I don't. And guess what? No one's forcing us to buy them, and no one gives a shit that we don't.

cthulhuspawn82:
Race change in Skyrim: Open console, type code, done in seconds.

Race change in WoW: must pay 25 euros.

I cant explain how awesome it would be if someone payed me $30 to type "player.changerace". Heck, I just did it for free.

If tens of thousands of Skyrim players started asking you to change their race with the console, you'd start charging for it too. ;)

Not 'Murica, don't care.

Also it's WoW and I quit for well thought-out reasons, so I care even less.

And it seems like that's for mostly cosmetic crap where if you planned your character and realm correctly, you wouldn't even want, let alone have to justify such an amount of money for such small things, so I care EVEN LESS.

Kibeth41:

Alma Mare:

This before we consider that the services in question are completely worthless. It's a simple database update. They could have been made available automatically from the client. Blizzard just decided to monetize them because why not and decided to bump them up because lol why the fuck not. It's their prerrogative, as is mine to refuse to contribute to it.

*Sigh* Economics goes deeper than the value of the Euro. And it's something that I can't be bothered to debate. I just simply don't care enough about this. Hell, if you want to tell the world you won an internet argument, go ahead. Go masturbate over your victory or something.

And the services are monetized to stop abuse in an MMO game. Simple as that. If you don't value the services at the prices they are, then just don't use them. I don't. And guess what? No one's forcing us to buy them, and no one gives a shit that we don't.

Thank you, I don't tend to masturbate over internet debates. That's more along the lines of fanboys. Like the people who'd defend this kind of monetization.

How deep economics go is completely irrelevant. This is not a service that's tied to any real world comodity. Not gas prices, not the Dow Jones, not the yen, not even manpower. It's literally code that could have been automated. If gameplay balance was a concern, they could have hardcoded a limit for these events.

Happy masturbation.

1. The services were overpriced to begin with. Seriously, the price of a brand new AAA game gets you a few quick database changes. There's not much in the way of cost to Blizzard, the only reason these cost as much as they do is because Blizz says so. These services shouldn't be free, I agree on that much, but the prices were too far too high, and are only getting higher.

2. Don't give me the bullshit about it being because of the Pound dropping. If that were the case, Euro prices would stay the same. It's a flimsy justification, at best. And you can bet prices won't be going down if the Dollar drops or the Euro rises. So fuck that noise. Yes, they are a business. Yes, they can set their prices to whatever they damn well please. No, I don't have to cheerfully swallow every PR excuse they throw my way.

3. It's basically down to Blizzard raising prices on their stuff (Hearthstone packs went up as well recently if you recall) because they feel they can leverage their brand into squeezing more money out of their customer base. They feel that the amount of money they'll lose due to customers leaving is smaller than the amount they'll gain due to the increased prices. It's a business move, nothing more. I for one have no intention of purchasing any Blizzard products in the foreseeable future. Granted, that's mostly down to there not being much in the way of actual products to purchase, but that's a different argument...

The mere thought that it costs ?9 to change the text that floats above your head, or ?19 to change the server that you log into, or push you through the character creator again, is absolutely baffling.

But then again, this is World of Warcraft, where you have to buy each expansion, pay your subscription fee, and then Blizzard dares to include Microtransactions anyway. Nothing like good old triple-dipping.

cthulhuspawn82:
I cant explain how awesome it would be if someone payed me $30 to type "player.changerace". Heck, I just did it for free.

Not according to my lawyer. Pony up the money :)

OT; Instead of paying money, why not just design and play a new character?

 

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