Chinese World of Warcraft Operator Faces Bankruptcy

Chinese World of Warcraft Operator Faces Bankruptcy

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China's refusal to authorize the release of Wrath of the Lich King could be a big problem for Chinese World of Warcraft operator The9, which says it will go bankrupt if the expansion isn't released.

Authorities in China announced last week that Wrath of the Lich King, the latest expansion for Blizzard's hugely popular MMOG World of Warcraft, would not be approved for release in the country due to concerns about objectionable content, most of which is centered around the presence of undead skeletons in the game. The Chinese release of the previous expansion, The Burning Crusade, faced similar issues and was delayed so modifications could be made, including the addition of flesh to skeletons.

The process appears more urgent for The9 this time around, however, as the company claims it will go bankrupt if the Chinese government refuses to approve the game. The9 actually paid, probably through the nose, for the Chinese rights to Wrath of the Lich King a year ago and has presumably sunk a good chunk of money into localizing it for the Chinese market as well, and needs to see a return on that investment. According to The Register, the company earns nearly all its profits from operating World of Warcraft.

It may be hard to imagine anyone going bankrupt while running a game as popular as WoW but that very popularity may be working against The9 in this case: Along with high day-to-day operational costs, WoW Insider says there are rumors that many Chinese players have abandoned The9 and set up Taiwanese accounts instead, where the expansion has been available since late last year. China's General Administration of Press and Publication is still considering the matter.

Source: JLM Pacific

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What does China have against skeletons?

the lord or who ever runs japan was once in a realllyyyy bad zombie movie when he was young, not wanting to relive it, he hates zombies or anythng undead

Limos:
What does China have against skeletons?

Different culture..Could be a major bad luck symbol or some superstitious / religious thing.

This is sad to the nth degree. I guess that's what happens when you have an unwieldy bureaucracy.

Limos:
What does China have against skeletons?

Basically, skeletons are considered taboo in that culture, at least in forms of entertainment and the like. It's something similar to how nudity and sex are taboo in most western cultures. It is considered "indecent" to show human skeletons and the like. Any game/movie etc. that includes skeletons is required to be modified before sale in China to cover the bones.

A lot of the gold-farming/power-leveling services seem to work out of China and other non-English-speaking countries... maybe this is a way to drive them out of business so they stop spamming game players for their services?

5mln people play in Asia.

So WoW would loose almost half of its population.

Those communist leaders need to lighten up.

DaxStrife:
A lot of the gold-farming/power-leveling services seem to work out of China and other non-English-speaking countries... maybe this is a way to drive them out of business so they stop spamming game players for their services?

most likely, they have like boot camps where they try to get the gold farmers to stop playing, most of the people just go right back to it after the camp

 

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