Assassin's Creed is branching out from games about murder, to the logical next market: kids' construction toys.
Ubisoft hasn't spread its Assassin's Creed franchise to every market just yet, but it's getting there. In addition to the game series, novels, comics, in-progress film, and recently-revealed board game, Assassin's Creed will soon be available in the form of adorable miniatures and construction blocks. MEGA Brands has partnered with Ubisoft to create a series of collectable Mega Bloks construction sets based on the Assassin's Creed characters and universe.
It may seem like an odd choice to bring an M-rated franchise to the "ages 8 and up" demographic, but to be fair, the Mega Bloks Collectors line is specifically geared towards serious builders who will appreciate constructing detailed replicas of their favorite franchises. Assassin's Creed is just the latest entry to this line-up, which already includes sets from Halo, Call of Duty, and World of Warcraft.
What's perhaps more unusual is that, unlike the other franchises in the Collectors line, Assassin's Creed doesn't have a consistent setting or art style to build by. No pictures accompanied the announcement, which leaves us to wonder - what will these sets look like? Pirate ships? Colonial America? Renaissance Italy? All of the above, Deadliest Warrior-style? It's hard to say for sure; just don't be surprised if you see some familiar white-beaked hoods in the local toy store when the Assassin's Creed Mega Bloks ship this fall.
Source: MEGA Brands and Ubisoft