Richard Branson's Virgin Galactic is partnering with Adidas' Y-3 division and fashion designer Yohji Yamamoto with the intention of making a sexier spacesuit.
How does a space tourism company set itself apart from the competition? Well, at this point, they really just have to do the thing. Other than that, Virgin Galactic is setting itself up to the fashionable option for discerning travellers.
Richard Branson's company has announced a partnership with Adidas' Y-3 division, which is a product of fashion designer Yohji Yamamoto. Their project will be to create a sleek, sexy spacesuit for passengers to wear on their trips into orbit and beyond.
No word yet on what the flight suits or spacesuits will look like - the video above isn't showing any actual designs (thankfully) - but I like the multi-disciplinary approach here. If I can just offer one piece of advice to the fashionistas at Virgin: built-in sick bags... and you might want to let your passengers take these suits home with them.