Nintendo's Reggie Fils-Aime recognizes that the Wii U launch wasn't as good as it could have been.
"One of the things that we have to do better when we launch the NX - we have to do a better job communicating the positioning for the product," he explained. "We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience."
Reggie is no doubt referring to the whole debacle regarding the Wii U's launch. Because of it's similar name, controllers and appearance, many thought that the Wii U was simply an optional add-on to the original Wii console, rather than something completely new and unique. Similarly, many thought that "Wii U" branded games would be compatible with their old Wii consoles.
Additionally, Reggie said that "We have to do a better job from a software planning standpoint." Again, "unique Wii U experiences" were rather thin on the ground when the console first launched, and rather than launching alongside flagship Nintendo franchises... we got Nintendo Land. It looks like the company isn't aiming to repeat that, with the NX launching alongside big-hitter Zelda: Breath of The Wild.
We're still not exactly sure what the NX will be, with the current rumors reporting that it's an entirely portable console with detachable controllers. Hopefully we will hear some more info on it in the coming months.