"Several complaints" have prompted the UK's Advertising Standards Authority to launch an investigation into potentially misleading advertising for No Man's Sky.
A representative for the UK's Advertising Standards Authority has confirmed to Eurogamer that the organization has launched an investigation into Hello Games' No Man's Sky after receiving "several complaints" that advertisements for the game were misleading. The investigation appears to be focused primarily on the Steam page for No Man's Sky. The ASA declined to comment further than the confirmation that an investigation is taking place and that both Hello Games and Valve have been contacted.
Over on Reddit yesterday one poster claimed to have received a response from the ASA, which include complaints around videos and screenshots. According to the poster, the complaints include videos and screenshots, with specifics ranging from ship flying behavior and combat to the size and behavior of animals and creatures, along with the quality of graphics.
You can check out the list of complaints, as provided, below:
User interface design
Ship flying behaviour (in formation; with a 'wingman'; flying close to the ground)
Behaviour of animals (in herds; destroying scenery; in water; reacting to surroundings)
Large-scale space combat
Structures and buildings as pictured
Speed of galaxy warp/loading time
Size of creatures (9)
Behaviour of ships and sentinels (4, 5 and 8)
Structures and buildings as pictured (3)
Store Page in general:
Quality of graphics
References to: lack of loading screens, trade convoys between stars, factions vying over territory
As of the time of this posting, No Man's Sky has "Mostly Negative" overall reviews on Steam, and "Overwhelmingly Negative" recent reviews.
We will update this post with any new information.